tongue brush
Worth a lookShows low returns (0.4%), but a deep review moat (4,061 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Growth
Good+50.4%90-day search growth — must beat 0% to launch
Market size
Good$346K$346K/yr · 271K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.54avg listing price — sweet spot $15–$100
Price range
Okay$3.42–$19.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,061avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, tongue brush is a $346K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
tongue brush market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $286K–$382K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.7%
- Avg brand age
- 49 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
23
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
8%
- Peak Essentials The Original TUNG Brush40%
- MR LION23%
- Mouthology18%
- Orabrush5%
- Frekare3%
- GuruNanda3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top tongue brush search terms
- tongue brush178K/yr
- tung brush26K/yr
- tongue brush for adults36K/yr
- tongue brush and scraper combo5K/yr
- tongue scraper brush7K/yr
- tounge brush6K/yr
- tongue toothbrush4K/yr
- tung brush tongue cleaner4K/yr
- tongue cleaner brush3K/yr
- tongue brushes3K/yr
Top tongue brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tung Brush Tongue Cleaner Plastic Tung Scraper Tongue Cleaning to Fight Bad Breath Halitosis Defense USA Made 2-Pack w/Cap
Peak Essentials The Original TUNG Brush$12.054.6★2,356 rev
Tongue Brush Tongue Scraper Tongue Cleaner Tongue Scraper Brush Tongue Cleaner Brush Tongue Brushes Helps Fight Bad Breath 3 Tongue Scrapers 3 Pack (Blue & Orange & Red)
MR LION$6.074.6★4,453 rev
Tung Tongue Cleaning Kit Tung Brush and Gel Bad Breath Odor Eliminator Halitosis Defense USA Made (Set of 1)
Peak Essentials The Original TUNG Brush$10.154.5★13,679 rev
Soft Bristle Tongue Brush for Adults for Bad Breath Halitosis & Oral Hygiene - Tongue Scraper Brush with Ergonomic Handle & Protective Cap for Easy Storage & Travel - 2 Pack
Mouthology$8.834.4★395 rev
Mouthology Tongue Brush & Tongue Scraper (Combo Pack) Reduce Bad Breath & Improve Oral Hygiene Tongue Scraper Brush for Adults Ergonomic Handle & Protective Cap Tongue Cleaner
Mouthology$10.044.6★432 rev
Newest
by launch date
BodyAccel Tongue Cleaner Gel with Tongue Brush Fresh Breath Oral Care Kit Tongue Scraper Gel Set for Bad Breath Removal Maintain Oral Health
BodyAccel$14.98538 rev
GUM Tongue Cleaner Dual-Action Soft-Bristled Tongue Brush with Tongue Scraper for Better Oral Hygiene & Bad Breath Control Pack of 3
GUM$10.1310,464 rev
Mouthology Tongue Brush & Tongue Scraper (Combo Pack) Reduce Bad Breath & Improve Oral Hygiene Tongue Scraper Brush for Adults Ergonomic Handle & Protective Cap Tongue Cleaner
Mouthology$10.04432 rev
GuruNanda Dual Action Tongue Scraper (1 Pack) 2-in-1 Tongue Scraper & Soft Bristled Brush Deep Cleans & Fights Bad Breath - Color Varies
GuruNanda$3.42687 rev
Soft Bristle Tongue Brush for Adults for Bad Breath Halitosis & Oral Hygiene - Tongue Scraper Brush with Ergonomic Handle & Protective Cap for Easy Storage & Travel - 2 Pack
Mouthology$8.83395 rev
Trending
90-day click momentumSoft Bristle Tongue Brush for Adults for Bad Breath Halitosis & Oral Hygiene - Tongue Scraper Brush with Ergonomic Handle & Protective Cap for Easy Storage & Travel - 2 Pack
Mouthology$8.834.4★
Tung Brush Tongue Cleaner Plastic Tung Scraper Tongue Cleaning to Fight Bad Breath Halitosis Defense USA Made 2-Pack
Peak Essentials The Original TUNG Brush$10.314.7★
Tongue Brush Tongue Scraper Tongue Cleaner Tongue Scraper Brush Tongue Cleaner Brush Tongue Brushes Helps Fight Bad Breath 3 Tongue Scrapers 3 Pack (Blue & Green & Red)
MR LION$6.024.6★
DR PERFECT Soft Tongue Brush Scraper Cleaner Helps Fight Bad Breath Clean Your Tongue Without Hurt Pack Of 4 (GREEN PURPLE BLUE PINK)
DR PERFECT$7.564.4★
Tung Brush Tongue Cleaner Plastic Tung Scraper Tongue Cleaning to Fight Bad Breath Halitosis Defense USA Made 2-Pack w/Cap
Peak Essentials The Original TUNG Brush$12.054.6★
What buyers say about tongue brush
What buyers praise and complain about, mined from review topics.What buyers love
“it definitely freshens breath”
“Excellent quality”
“Easy to clean”
“Good value”
“It does work”
“Easy to use”
“As advertised”
“effective tool to boost your oral hygiene”
“Great brush”
“Clean tongue”
What buyers complain about
“Very rough”
“the cost is almost double”
“Didnt work for me”
“it wasnt pink”
“feels worse than Oral Brush”
“Sadly I cant use it that well”
“The bristles on these are short”
“False advertisement”
“Dont scrub to hard”
“I don't know if it leads to bad breath”
Top return reasons
Common questions
- Is tongue brush profitable to sell on Amazon United States?
- The niche generates $346K/yr across 19 tracked products. 90-day search growth is +50.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the tongue brush niche?
- 10 brands and 23 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in tongue brush?
- Top complaints mined from reviews: Hard Feel, Value For Money, Functionality-Overall. The return rate is 0.4%.
- When does demand for tongue brush peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the tongue brush niche?
- Listings span $3.42–$19.76; the average listing price is $9.54 (sweet spot $15–$100). The average incumbent carries 4,061 reviews — the moat a new listing must climb.