Is tongkat ali profitable to sell on Amazon United States?

The niche generates $3.3M/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Launch it (66/100).

How competitive is the tongkat ali niche?

17 brands and 32 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in tongkat ali?

Top complaints mined from reviews: Functionality-Overall, Dosage, Side Effects. The return rate is 0.0%.

When does demand for tongkat ali peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the tongkat ali niche?

Listings span $9.29–$48.11; the average listing price is $22.90 (sweet spot $15–$100). The average incumbent carries 2,456 reviews — the moat a new listing must climb.

tongkat ali

Launch it

A $3.3M/yr market growing +4.4% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$3.3M

$3.3M/yr · 1.4M searches

Avg price

Incredible$22.90

avg listing price — sweet spot $15–$100

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.29–$48.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,455.7

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, tongkat ali is a $3.3M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 71% of demand. Verdict: Launch it — 66/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

tongkat ali market data

Units sold / yr: 150K–200K; avg 6,000–8,000/product
Revenue / yr: $3.4M–$4.6M; units × avg price
Conversion rate: 10.3%
Avg BSR: #309
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

24%

Nutricost24%
Double Wood Supplements21%
Momentous12%
TERRA ELMNT9%
SOLARAY5%
Micro Ingredients5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top tongkat ali search terms

tongkat ali835K/yr +1.9%10.2% conv.
tongkat ali for men264K/yr +2.1%8.0% conv.
tongat ali59K/yr -5.8%10.7% conv.
tongat-ali for men35K/yr +20.8%9.6% conv.
rho tongkat ali7K/yr >1,000%1.9% conv.
longjack tongkat ali19K/yr +1.5%7.5% conv.
tongkat22K/yr +1.4%8.2% conv.
tongkat ali supplement12K/yr +21.4%6.8% conv.
momentous tongkat ali12K/yr +38.2%15.3% conv.
longjack17K/yr -1.8%5.4% conv.

All search terms

Top tongkat ali products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutricost Tongkat Ali 1 000mg 120 Capsules - with Tribulus Terrestris and BioPerine Vegetarian Caps Non-GMO Gluten Free Potent Extract

Nutricost$18.744.4★2,801 rev

Tongkat Ali Extract - Ultra High Potency 200:1 - for Men (Longjack) Eurycoma Longifolia 1000mg per Serving 120 Capsules - with 20mg Tribulus Terrestris (Third Party Tested) by Double Wood

Double Wood Supplements$23.214.4★10,097 rev

Momentous Tongkat Ali Supplement - Longjack Root Extract Powder for Men & Women - Supports Hormone Balance Performance & Mood - Natural Wellness - Informed Sport Certified - 400 mg - 30 Servings

Momentous$19.604.4★1,259 rev

200x Strength Tongkat Ali for Men w. Fadogia Agrestis Extract - 10% Eurycomanone Longjack Highest Potency Fadogia Agrestis Tongkat Ali Supplement - Muscle Growth & Test Booster Pills for Men

TERRA ELMNT$28.834.3★1,460 rev

Carlyle Tongkat Ali | 180 Quick Release Capsules | Non-GMO and Gluten Free Supplement

Carlyle$9.974.5★489 rev

Newest

by launch date

Tongkat Ali+ for Men with Maca Shilajit & Ashwagandha | 240 Softgels with MCT Oil for Better Absorption | Max Strength Eurycoma Longifolia Extract (Longjack) | Non-GMO Gluten Free

Micro Ingredients$22.31212 rev

12mo ago

Tongkat Ali Extract - Ultra High Potency 200:1 - for Men (Longjack) Eurycoma Longifolia 1000mg per Serving 60 Capsules - with 20mg Tribulus Terrestris (Third Party Tested) by Double Wood

Double Wood Supplements$16.5210,097 rev

1y ago

Clean Nutraceuticals Shilajit Supplement for Men with Sea Moss Tongkat Ali Ashwagandha Boron Zinc CoQ10 PQQ - Fulvic Acid Capsules - Energy Support - 90 Count - Resin Gummy & Powder Alternative

Clean Nutraceuticals$27.422,788 rev

2y ago

Organic Muscle Tongkat Ali for Men 500mg Longjack Eurycoma Longifolia Supplement | USDA Organic 60 Capsules | Wild-Harvested Root | Mens T-Level & Energy Support*

Organic Muscle$48.11297 rev

2y ago

Bronson Longjack Tongkat Ali Extra Strength 60 Vegetarian Capsules

Bronson$9.991,059 rev

3y ago

What buyers say about tongkat ali

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“the overall quality has been consistent”

Energy Level11%

“Gives energy”

Advertised Vs Actual Product8%

“As advertised”

Value For Money6%

“Affordable price”

Efficiency6%

“Best pill for when it counts”

Sexual Wellness6%

“My sex drive went up pretty high too”

Vitamin5%

“good supplement”

Strength3%

“Very strong”

Side Effects3%

“No side effect”

Nutritional Content3%

“Decent supplement”

What buyers complain about

Functionality-Overall15%

“Not effective”

Dosage8%

“This dosage may be too high for some so one could start with a lower dose or consult with your doctor”

Side Effects7%

“I can't say for sure the weird side effects I had are linked to this”

Value For Money5%

“they cost too much”

Advertised Vs Actual Product5%

“Not what it said”

Quality-Overall4%

“poor quality”

Energy Level3%

“No energy boost”

Heart Health3%

“After 2 days my resting heart was significantly elevated as if I working out”

Acid Regulator/Stomach Ache Relief3%

“Made my stomach ache”

Sleep Quality2%

“Those who have sleep problems to begin with might have this unfortunate side effect”

Common questions

Is tongkat ali profitable to sell on Amazon United States?: The niche generates $3.3M/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Launch it (66/100).
How competitive is the tongkat ali niche?: 17 brands and 32 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in tongkat ali?: Top complaints mined from reviews: Functionality-Overall, Dosage, Side Effects. The return rate is 0.0%.
When does demand for tongkat ali peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the tongkat ali niche?: Listings span $9.29–$48.11; the average listing price is $22.90 (sweet spot $15–$100). The average incumbent carries 2,456 reviews — the moat a new listing must climb.