Is tong balm profitable to sell on Amazon United States?

The niche generates $70K/yr across 5 tracked products. 90-day search growth is -7.8%. Flapen's verdict: Skip it (44/100).

How competitive is the tong balm niche?

5 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tong balm?

Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Strength. The return rate is 0.3%.

When does demand for tong balm peak?

Demand peaks in Sep–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the tong balm niche?

Listings span $6.98–$39.33; the average listing price is $25.70 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.

tong balm

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.70

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great414.8

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$6.98–$39.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Market size

Bad$70K

$70K/yr · 35K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tong balm is a $70K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 44/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

tong balm market data

Units sold / yr: 3K–4K; avg 500–750/product
Revenue / yr: $77K–$103K; units × avg price
Conversion rate: 7.8%
Avg BSR: #299
Page quality: 0%
Prime: 80%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 96 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Pau Yuen Tong53%
Generic20%
MORILIAR12%
PYT11%
Golden Star Balm4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

Peak months: Sep, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top tong balm search terms

pyt13K/yr +17.2%1.8% conv.
pau yuen tong5K/yr -9.2%16.8% conv.
pyt balm7K/yr -16.5%13.2% conv.
tong balm6K/yr -29.9%13.3% conv.
pau yuen tong balm for men4K/yr -35.4%17.2% conv.

All search terms

Top tong balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pau Yuen Tong Old Chinese Balm by FH

Pau Yuen Tong$18.734.0★575 rev

Original PAU Yuen Tong Balm | Old Chinese Balm (Pack of 2)

Generic$35.903.9★51 rev

Original Pau Yuen Tong balm - 3 Boxes by HFS

MORILIAR$39.334.1★88 rev

Pau Yuen Tong X 2 Boxes

PYT$27.564.1★285 rev

Cao Sao Vang 3 X New Golden Star Balm Vietnam 3g Each/9g Total (Natural)

Golden Star Balm$6.984.7★1,075 rev

Newest

by launch date

Original PAU Yuen Tong Balm | Old Chinese Balm (Pack of 2)

Generic$35.9051 rev

1y ago

Original Pau Yuen Tong balm - 3 Boxes by HFS

MORILIAR$39.3388 rev

3y ago

Cao Sao Vang 3 X New Golden Star Balm Vietnam 3g Each/9g Total (Natural)

Golden Star Balm$6.981,075 rev

10y ago

Pau Yuen Tong Old Chinese Balm by FH

Pau Yuen Tong$18.73575 rev

11y ago

Pau Yuen Tong X 2 Boxes

PYT$27.56285 rev

14y ago

What buyers say about tong balm

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Very powerful and pleasant smell with a very nice cooling effect on the skin”

Advertised Vs Actual Product25%

“Works perfectly as described”

Ease Of Use13%

“Once you know how to use it it's great”

Efficiency10%

“It really works”

Value For Money10%

“Very well worth it”

Allergies5%

“No skin irritation afterwards either”

What buyers complain about

Advertised Vs Actual Product19%

“False advertisement”

Value For Money13%

“Get a cheaper one”

Strength13%

“Not as potent as I would have expected”

Smell6%

“The smell is not pleasant- so if I apply this is going straight to action correct”

Ingredients-Overall6%

“Doesnt not contain clove as shown for ingredient”

Dosage6%

“Do not use too much at once though”

Instructions/User Manual/Troubleshooting6%

“The pink slip instructions doesnt mention any about how to use it”

Size-Overall6%

“They are so small”

Ease Of Use6%

“Impossible to open”

Skin Health3%

“I've suffered from PE my whole life”

Top return reasons

Advertised Vs Actual Product33%

Functionality-Overall30%

Smell13%

Material Quality10%

Size-Overall8%

Certifications5%

Ingredients-Overall3%

Common questions

Is tong balm profitable to sell on Amazon United States?: The niche generates $70K/yr across 5 tracked products. 90-day search growth is -7.8%. Flapen's verdict: Skip it (44/100).
How competitive is the tong balm niche?: 5 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tong balm?: Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Strength. The return rate is 0.3%.
When does demand for tong balm peak?: Demand peaks in Sep–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the tong balm niche?: Listings span $6.98–$39.33; the average listing price is $25.70 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.