Skip to content

Tommie Copper Back Brace

Maybe

Products sell for $41.89 on average, inside the sweet spot. But the top 5 brands take 93% of clicks, so Tommie Copper Back Brace is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$1.2M/yr792K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
52%top-5 click share · 8 brands · 104 sellers

Flapen Score

Tommie Copper Back Brace against its category

The dotted line is the Health & Household average. Past it, Tommie Copper Back Brace is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tommie Copper Back Brace market on Amazon at a glance

Shoppers on Amazon United States searched for Tommie Copper Back Brace 792K times last year and spent an estimated $1.2M. The top 5 brands take 93% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 792K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
792K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
3.7%
Market size, estimated
$1.2Ma year
Top search term
copper fit back brace128K searches a year

02 · Price

A sale here is worth $41.89.

Listings sell for $41.89 on average, from $10.57 to $93.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $41.89 that is $168K to $209K a year per listing.

Average price
$41.89inside the $15 to $100 sweet spot
Price range
$10.57–$93.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$168K–$209K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #170 within Braces, Splints & Supports. It carries 13,365 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#170in Braces, Splints & Supports
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
13,365per listing
Listings tracked
25

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Tommie Copper Back Brace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

104

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

4%

  • Brand 162%
  • Brand 213%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Tommie Copper Back Brace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 14.6× · 11 of 12 months tracked

Search terms

Top Tommie Copper Back Brace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • copper fit back brace128K/yr
  • copper fit106K/yr
  • tommie copper71K/yr
  • tommy copper67K/yr
  • xback copperfit back brace as seen on tv59K/yr
  • copper back brace29K/yr
  • tommy copper back support for women44K/yr
  • x back brace copper fit for men44K/yr
  • copperfit back brace for men24K/yr
  • xback29K/yr

Reviews and returns

What reviews say buyers love and hate about Tommie Copper Back Brace

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Not true to size”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tommie Copper Back Brace questions

Answered from the same tracked data.