Tom Ford Candle

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

4.7%

Market size, estimated

$86Ka year

Peak month

February3.4× the quietest month

Top search term

man candles13K searches a year

Listings sell for $20.62 on average, from $6.65 to $39.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.62 that is $0 to $2K a year per listing.

Average price

$20.62inside the $15 to $100 sweet spot

Price range

$6.65–$39.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.9%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #169 within Aromatherapy. It carries 1,852 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

7.6%

Average rank

#169in Aromatherapy

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

1,852per listing

Listings tracked

47

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

36 months