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Tolnaftate Nail Fungus Treatment

Fail

Shoppers spend an estimated $58K a year here, so Tolnaftate Nail Fungus Treatment is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$58K/yr48K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
75%top-5 click share · 13 brands · 77 sellers

Flapen Score

Tolnaftate Nail Fungus Treatment against its category

The dotted line is the Health & Household average. Past it, Tolnaftate Nail Fungus Treatment is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tolnaftate Nail Fungus Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for Tolnaftate Nail Fungus Treatment 48K times last year and spent an estimated $58K. The top 5 brands take 78% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
7.4%
Market size, estimated
$58Ka year
Peak month
August2.6× the quietest month
Top search term
tolnaftate nail fungus treatment24K searches a year

02 · Price

A sale here is worth $16.23.

Listings sell for $16.23 on average, from $6.19 to $33.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.23 that is $2K to $4K a year per listing.

Average price
$16.23inside the $15 to $100 sweet spot
Price range
$6.19–$33.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #107 within Antifungals. It carries 9,554 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#107in Antifungals
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
9,554per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Tolnaftate Nail Fungus Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

77

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

  • Brand 126%
  • Brand 221%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (7 brands, 16%)

Demand

Tolnaftate Nail Fungus Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Tolnaftate Nail Fungus Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tolnaftate nail fungus treatment24K/yr
  • formula 7 antifungal18K/yr
  • tolnaftate liquid6K/yr

Reviews and returns

What reviews say buyers love and hate about Tolnaftate Nail Fungus Treatment

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Efficiency”
35%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tolnaftate Nail Fungus Treatment questions

Answered from the same tracked data.