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Tolnaftate

Maybe

An estimated 0.3% of orders come back. But the top 5 products take 74% of clicks, so Tolnaftate is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$446K/yr247K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
74%top-5 click share · 10 brands · 90 sellers

Flapen Score

Tolnaftate against its category

The dotted line is the Health & Household average. Past it, Tolnaftate is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tolnaftate market on Amazon at a glance

Shoppers on Amazon United States searched for Tolnaftate 247K times last year and spent an estimated $446K. The top 5 brands take 83% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $446K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
16.2%
Market size, estimated
$446Ka year
Peak month
July1.5× the quietest month
Top search term
tolnaftate73K searches a year

02 · Price

A sale here is worth $11.14.

Listings sell for $11.14 on average, from $5.93 to $25.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $11.14 that is $33K to $45K a year per listing.

Average price
$11.14under the $15 to $100 sweet spot
Price range
$5.93–$25.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$33K–$45K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #135 within Antifungals. It carries 6,028 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#135in Antifungals
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
6,028per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Tolnaftate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

90

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • Brand 140%
  • Brand 217%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Tolnaftate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Tolnaftate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tolnaftate73K/yr
  • tinactin cream25K/yr
  • tolnaftate nail fungus treatment24K/yr
  • tolnaftate cream38K/yr
  • tinactin cream antifungal25K/yr
  • tolnaftate 1%7K/yr
  • tolfanate cream antifungal8K/yr
  • tolnaftate antifungal cream6K/yr
  • fungifoam8K/yr
  • tolnastato cubano en crema6K/yr

FAQ

Common Tolnaftate questions

Answered from the same tracked data.