Is tolnaftate profitable to sell on Amazon United States?

The niche generates $446K/yr across 12 tracked products. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the tolnaftate niche?

10 brands and 90 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 83% of demand.

When does demand for tolnaftate peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the tolnaftate niche?

Listings span $5.93–$25.03; the average listing price is $11.14 (sweet spot $15–$100). The average incumbent carries 6,028 reviews — the moat a new listing must climb.

tolnaftate

Worth a look

Shows low returns (0.3%), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$446K

$446K/yr · 247K searches

Price range

Good$5.93–$25.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.14

avg listing price — sweet spot $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,028.17

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, tolnaftate is a $446K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

tolnaftate market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $334K–$446K; units × avg price
Conversion rate: 16.2%
Avg BSR: #135
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 7.7%
Avg brand age: 62 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

CareAll40%
Tinactin17%
Globe Pharmacy12%
Fungi-Nail8%
Tolnaftate7%
DERMATOOL5%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top tolnaftate search terms

tolnaftate73K/yr +17.3%11.9% conv.
tinactin cream25K/yr +35.1%22.4% conv.
tolnaftate nail fungus treatment24K/yr +8.7%8.5% conv.
tolnaftate cream38K/yr -15.5%16.0% conv.
tinactin cream antifungal25K/yr -24.0%19.2% conv.
tolnaftate 1%7K/yr -1.1%8.5% conv.
tolfanate cream antifungal8K/yr +15.8%14.5% conv.
tolnaftate antifungal cream6K/yr +37.0%13.6% conv.
fungifoam8K/yr -14.0%2.4% conv.
tolnastato cubano en crema6K/yr +32.2%14.6% conv.

All search terms

Top tolnaftate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CareAll Tolnaftate Cream USP 1% 1.0 oz. Tube (4 Pack) Effective Antifungal Treatment and Itch Relief for Athletes Foot Jock Itch Ringworm Compare to Leading Brand

CareAll$7.254.8★3,861 rev

Tinactin Antifungal Cream Athletes Foot Treatment Tolnaftate 1% Proven Clinically Effective on Most Athletes Foot and Ringworm 1 Ounce 30 Grams Tube

Tinactin$11.754.7★3,630 rev

Globe Tolnaftate 1% 1 Oz Antifungal Treatment Proven Clinically Effective on Most Athletes Foot and Ringworm (3 Pack)

Globe Pharmacy$6.194.8★976 rev

CareAll Tolnaftate Cream USP 1% 1.0 oz Tube (6 Pack) Effective Antifungal Treatment for Athletes Foot Jock Itch Ringworm. Relief from Itching. Compare to the Leading Brand.

CareAll$8.864.8★873 rev

Fungi-Nail Anti-Fungal Liquid Solution Kills Toe Fungus and Tolnaftate & Clincially Proven to Cure and Prevent Fungal Infections 1 Oz (Pack of 1)

Fungi-Nail$10.014.1★15,804 rev

Newest

by launch date

CareAll Tolnaftate Cream USP 1% 1.0 oz Tube (6 Pack) Effective Antifungal Treatment for Athletes Foot Jock Itch Ringworm. Relief from Itching. Compare to the Leading Brand.

CareAll$8.86873 rev

2y ago

SILKA Max Strength Antifungal Liquid for Toenail Health with Brush Applicator Results in 1 Week Nail Fungus Treatment for Damaged Toenails Athletes Foot Treatment Tolnaftate 1% 0.45 Fl Oz

Silka$10.876,445 rev

4y ago

Toenail Fungus Treatment Extra Strength Antifungal Solution and Nail Fungus Treatment for Toenail - Repairs Fungal Damaged Yellow Thick Discolored Nails - Fingernails and Toe Nail Fungus Treatments

DERMATOOL$25.035,618 rev

5y ago

CareAll Tolnaftate Cream USP 1% 1.0 oz. Tube (4 Pack) Effective Antifungal Treatment and Itch Relief for Athletes Foot Jock Itch Ringworm Compare to Leading Brand

CareAll$7.253,861 rev

5y ago

Globe Tolnaftate 1% 1 Oz Antifungal Treatment Proven Clinically Effective on Most Athletes Foot and Ringworm (3 Pack)

Globe Pharmacy$6.19976 rev

10y ago

Common questions

Is tolnaftate profitable to sell on Amazon United States?: The niche generates $446K/yr across 12 tracked products. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the tolnaftate niche?: 10 brands and 90 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 83% of demand.
When does demand for tolnaftate peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the tolnaftate niche?: Listings span $5.93–$25.03; the average listing price is $11.14 (sweet spot $15–$100). The average incumbent carries 6,028 reviews — the moat a new listing must climb.