toilet tank
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$39.97avg listing price — sweet spot $15–$100
Price range
Great$3.77–$93.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$609K$609K/yr · 171K searches
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad32,245.39avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, toilet tank is a $609K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toilet tank market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $600K–$799K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 78%
- Out of stock
- 1.5%
- Avg brand age
- 67 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
84
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
8%
- PROFLO34%
- Angel Soft31%
- Cottonelle11%
- American Standard9%
- Charmin4%
- Amazon Basics4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top toilet tank search terms
- toilet tank62K/yr
- toilet paper 4 pack25K/yr
- toilet paper 4 rolls8K/yr
- 4 pack toilet paper8K/yr
- toilet tank replacement7K/yr
- $4 item6K/yr
- glacier bay toilet tank6K/yr
- toilet paper small pack5K/yr
- toilet water tank5K/yr
- toilet tanks only4K/yr
Top toilet tank products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Angel Soft Toilet Paper 4 Mega Rolls = 16 Regular Rolls Soft and Strong Toilet Tissue
Angel Soft$4.214.8★104,295 rev
PROFLO PF6112 Calhoun Toilet Tank Only - Less Seat - White
PROFLO$63.954.4★151 rev
PROFLO PF5112BHE Jerritt 1.28 GPF Low Profile Single Flush Toilet Tank Only with Left-Hand Trip Lever - White
PROFLO$54.983.5★18 rev
American Standard 4000101.020 Cadet 3 Flowise 12-inch Rough In Toilet Tank for Concealed Trap Bowl 1.28 GPF White
American Standard$81.034.1★189 rev
Cottonelle Ultra Clean Toilet Paper 4 Mega Rolls = 16 Regular Rolls Packaging May Vary
Cottonelle$4.924.8★113,523 rev
Newest
by launch date
Charmin Ultra Soft Toilet Paper 6 Mega Rolls = 24 Regular Rolls
Charmin$7.9929,556 rev
PROFLO PF3712DFP Camden 1.28 GPF Dual Flush Toilet Tank Only with Push Button Flush - White
PROFLO$82.712 rev
Cottonelle Ultra Soft Soft Toilet Paper 4 Mega Rolls = 16 Regular Rolls Packaging May Vary
Cottonelle$4.99115,504 rev
Cottonelle Ultra Clean Toilet Paper 4 Mega Rolls = 16 Regular Rolls Packaging May Vary
Cottonelle$4.92113,523 rev
Amazon Basics 2-Ply Soft Toilet Paper 6 Rolls 350 Sheets per Roll Equivalent to 37 Regular Rolls Septic Safe
Amazon Basics$5.90100,509 rev
Trending
90-day click momentum
Charmin Essentials Strong Toilet Paper 6 Mega Rolls 429 sheets per roll
Charmin$5.194.5★
PROFLO PF3712DFP Camden 1.28 GPF Dual Flush Toilet Tank Only with Push Button Flush - White
PROFLO$82.713.0★
PROFLO PF5112BHE Jerritt 1.28 GPF Low Profile Single Flush Toilet Tank Only with Left-Hand Trip Lever - White
PROFLO$54.983.5★
PROFLO PF5112NHE Jerrit Toilet Tank Only - Less Seat - White
PROFLO$54.554.1★
Gerber 28-990 WHITE Maxwell Tank 1.28 White
Gerber$83.534.2★
What buyers say about toilet tank
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and reliable”
“Good Value for the money”
“the quality is consistent”
“As advertised”
“Cleans great”
“The pieces are relatively durable”
“Good thickness”
“This toilet paper is so strong”
“perfect fit”
“Thick and absorbent”
What buyers complain about
“It was to big”
“Not Soft”
“Bad quality”
“although somewhat thinner than expected”
“more expensive”
“breaks apart while using”
“messy”
“it was pink”
“Terrible smell”
“Not as described”
Top return reasons
Common questions
- Is toilet tank profitable to sell on Amazon United States?
- The niche generates $609K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the toilet tank niche?
- 9 brands and 84 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in toilet tank?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Quality-Overall. The return rate is 0.1%.
- When does demand for toilet tank peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the toilet tank niche?
- Listings span $3.77–$93.73; the average listing price is $39.97 (sweet spot $15–$100). The average incumbent carries 32,245 reviews — the moat a new listing must climb.