Toilet Tank
MaybeAn estimated 0.1% of orders come back. But the average product has 32,245 reviews to catch up to, so Toilet Tank is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $609K/yr171K searches / yr
- 90-day growth
- +12.0%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 84 sellers
Flapen Score
Toilet Tank against its category
The dotted line is the Health & Household average. Past it, Toilet Tank is stronger. Inside it, weaker.
Market
The Toilet Tank market on Amazon at a glance
Shoppers on Amazon United States searched for Toilet Tank 171K times last year and spent an estimated $609K. The top 5 brands take 89% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $609K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- +12.0%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $609Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- toilet tank62K searches a year
02 · Price
A sale here is worth $39.97.
Listings sell for $39.97 on average, from $3.77 to $93.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $39.97 that is $30K to $40K a year per listing.
- Average price
- $39.97inside the $15 to $100 sweet spot
- Price range
- $3.77–$93.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $30K–$40K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #178 within Tissues, Toilet Paper & Sprays. It carries 32,245 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 78%
- Out of stock, average day
- 1.5%
- Average rank
- #178in Tissues, Toilet Paper & Sprays
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 32,245per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Toilet Tank products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Angel Soft Toilet Paper 4 Mega Rolls = 16 Regular Rolls Soft and Strong Toilet Tissue
- Price
- $4.21
- Rating
- 4.8/5
- Reviews
- 104,295
- Age
- 4y ago

PROFLO PF6112 Calhoun Toilet Tank Only - Less Seat - White
- Price
- $63.95
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 9y ago

PROFLO PF5112BHE Jerritt 1.28 GPF Low Profile Single Flush Toilet Tank Only with Left-Hand Trip Lever - White
- Price
- $54.98
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 6y ago

American Standard 4000101.020 Cadet 3 Flowise 12-inch Rough In Toilet Tank for Concealed Trap Bowl 1.28 GPF White
- Price
- $81.03
- Rating
- 4.1/5
- Reviews
- 189
- Age
- 15y ago

Cottonelle Ultra Clean Toilet Paper 4 Mega Rolls = 16 Regular Rolls Packaging May Vary
- Price
- $4.92
- Rating
- 4.8/5
- Reviews
- 113,523
- Age
- 2y ago
Trending
estimated 90-day click momentum
Charmin Essentials Strong Toilet Paper 6 Mega Rolls 429 sheets per roll
- Price
- $5.19
- Rating
- 4.5/5
- Reviews
- 5,465
- Age
- 3y ago

PROFLO PF3712DFP Camden 1.28 GPF Dual Flush Toilet Tank Only with Push Button Flush - White
- Price
- $82.71
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago

PROFLO PF5112BHE Jerritt 1.28 GPF Low Profile Single Flush Toilet Tank Only with Left-Hand Trip Lever - White
- Price
- $54.98
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 6y ago

PROFLO PF5112NHE Jerrit Toilet Tank Only - Less Seat - White
- Price
- $54.55
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 8y ago

Gerber 28-990 WHITE Maxwell Tank 1.28 White
- Price
- $83.53
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 13y ago
Newest
by launch date
Charmin Ultra Soft Toilet Paper 6 Mega Rolls = 24 Regular Rolls
- Price
- $7.99
- Rating
- 4.8/5
- Reviews
- 29,556
- Age
- 9mo ago

PROFLO PF3712DFP Camden 1.28 GPF Dual Flush Toilet Tank Only with Push Button Flush - White
- Price
- $82.71
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago

Cottonelle Ultra Soft Soft Toilet Paper 4 Mega Rolls = 16 Regular Rolls Packaging May Vary
- Price
- $4.99
- Rating
- 4.8/5
- Reviews
- 115,504
- Age
- 2y ago

Cottonelle Ultra Clean Toilet Paper 4 Mega Rolls = 16 Regular Rolls Packaging May Vary
- Price
- $4.92
- Rating
- 4.8/5
- Reviews
- 113,523
- Age
- 2y ago

Amazon Basics 2-Ply Soft Toilet Paper 6 Rolls 350 Sheets per Roll Equivalent to 37 Regular Rolls Septic Safe
- Price
- $5.90
- Rating
- 4.4/5
- Reviews
- 100,509
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
84
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
8%
- PROFLO34%
- Angel Soft31%
- Cottonelle11%
- American Standard9%
- Charmin4%
- Amazon Basics4%
- Open — no brand owns it (3 brands, 8%)
Demand
Toilet Tank search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Toilet Tank search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toilet tank62K/yr
- toilet paper 4 pack25K/yr
- toilet paper 4 rolls8K/yr
- 4 pack toilet paper8K/yr
- toilet tank replacement7K/yr
- $4 item6K/yr
- glacier bay toilet tank6K/yr
- toilet paper small pack5K/yr
- toilet water tank5K/yr
- toilet tanks only4K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Tank
We read the reviews and the return reasons for every product selling here.
“It was to big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Tank questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









