toilet splash guard
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great327.46avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Price range
Great$8.08–$45.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 185K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toilet splash guard is a $104K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toilet splash guard market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $106K–$141K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #187
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 63%
- Out of stock
- 1.9%
- Avg brand age
- 45 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
26
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
22%
- P-FLECTOR26%
- Doytn21%
- GYPNS16%
- Generic8%
- Pulems4%
- kvlvlbxf3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top toilet splash guard search terms
- toilet splash guard39K/yr
- toilet splash guard for men20K/yr
- pee guard for toilet seat adult men15K/yr
- toilet pee guard for elderly8K/yr
- splash guard for toilet13K/yr
- toilet splash guard for boys8K/yr
- pee guard for toilet seat13K/yr
- pee guard7K/yr
- toilet pee guard6K/yr
- urine guard for toilet seat5K/yr
Top toilet splash guard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toilet Splash Guard for Directs Urine Home Care Disability Elevated and Boys Potty Training Diversion Pee Guard Portable Restroom Pee Guard for Toilet Seat Adult Men Prevent Urine Splashing (1 Pack)
GYPNS$17.043.6★278 rev
P-flector Toilet Seat Urine Guard (1-Pack) - Pee Splash Guard for Potty-Training Kids Adults Seniors & Special Needs Individuals - Fits Round Elongated & Curved Toilet Seats
P-FLECTOR$12.953.7★2,415 rev
P-flector Toilet Seat Urine Guard (2-Pack) - Pee Splash Guard for Potty-Training Kids Adults Seniors & Special Needs Individuals - Fits Round Elongated & Curved Toilet Seats
P-FLECTOR$19.813.7★2,415 rev
Doytn Universal Pee Deflector for Toilet Seat with Toilet lid Lifter Toilet Splash Guard Prevents Kids and Adult from Peeing Splash Size 11.5 * 8.3 (1PC)
Doytn$9.434.1★264 rev
Toilet Splash Guard for Men Pee Guard for Toilet Seat Boys Made of PVC Material Innovative Splash Prevention Easy to Disassemble and Clean Durable Design Fits Most Toilets Ideal for Home Use(3)
Generic$13.714.5★7 rev
Newest
by launch date
Spargos 12-Pack Rim Hanger Toilet Bowl Cleaner & Urinal Screen All-in-One | Ocean Breeze Splash Guard | Each Lasts 14 Days (5-Month Supply) | Commercial & Home Deodorizer | Gloves Included
SPARGOS$20.247 rev
Toilet Splash Guard for Men Pee Guard for Toilet Seat Boys Made of PVC Material Innovative Splash Prevention Easy to Disassemble and Clean Durable Design Fits Most Toilets Ideal for Home Use(3)
Generic$13.717 rev
Fenteer Pee Guard for Toilet Seat Universal Pee Deflector Portable Toilet Urine Shield Easy to Clean Guard Toilet Seat Attachment Fits Most Toilet Seats Toilet Splash Guard for Boys Elderly A
Fenteer$8.0822 rev
Toilet Splash Guard for Directs Urine Home Care Training Diversion Pee Guard Portable Restroom Pee Guard for Toilet Seat Adult Men Prevent Urine Splashing (1 Pack)
GruDawu$17.930 rev
Adjustable Toilet Splash Guard for Men & Boys Toilet Training Large Urine Deflector Prevents Edge Overflow Reusable Toilet Training Cover Only Fits Smooth Seats Diameter Over 1.57 in
kvlvlbxf$19.0024 rev
Trending
90-day click momentumSpargos 12-Pack Rim Hanger Toilet Bowl Cleaner & Urinal Screen All-in-One | Ocean Breeze Splash Guard | Each Lasts 14 Days (5-Month Supply) | Commercial & Home Deodorizer | Gloves Included
SPARGOS$20.244.3★
Toilet Splash Guard for Directs Urine Home Care Training Diversion Pee Guard Portable Restroom Pee Guard for Toilet Seat Adult Men Prevent Urine Splashing (1 Pack)
GruDawu$17.930.0★
P-flector Toilet Seat Urine Guard (2-Pack) - Pee Splash Guard for Potty-Training Kids Adults Seniors & Special Needs Individuals - Fits Round Elongated & Curved Toilet Seats
P-FLECTOR$19.813.7★
Toilet Splash Guard for Men Pee Guard for Toilet Seat Boys Made of PVC Material Innovative Splash Prevention Easy to Disassemble and Clean Durable Design Fits Most Toilets Ideal for Home Use(3)
Generic$13.714.5★
Adjustable Toilet Splash Guard for Men & Boys Toilet Training Large Urine Deflector Prevents Edge Overflow Reusable Toilet Training Cover Only Fits Smooth Seats Diameter Over 1.57 in
kvlvlbxf$19.003.4★
What buyers say about toilet splash guard
What buyers praise and complain about, mined from review topics.What buyers love
“Simple, Effective Solution That Keeps the Bathroom Clean”
“Good quality, easy to install, arrived quickly”
“Works as advertised”
“You dont need any type of DIY experience to install either”
“It is easy to use, just place on the toilet before setting down to pee and done”
“Fits perfectly”
“Works great”
“Cheaper is a lot more effective”
“Good stuff, helps keeping the toilet clean and odorless”
“The product works”
What buyers complain about
“Adhesive not great”
“Very large”
“Doesn't work properly”
“Very difficult to use”
“Not very easy to clean”
“1 longer on the strap”
“Cheap and hard to use”
“its not sitting comfortably for him”
“so I really dont know how long it lasted”
“Would be nice if the flat part was longer to accommodate adults”
Top return reasons
Common questions
- Is toilet splash guard profitable to sell on Amazon United States?
- The niche generates $104K/yr across 24 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the toilet splash guard niche?
- 20 brands and 26 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in toilet splash guard?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Functionality-Overall. The return rate is 3.7%.
- When does demand for toilet splash guard peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the toilet splash guard niche?
- Listings span $8.08–$45.53; the average listing price is $17.61 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.