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Toilet Seat Cleaner

Fail

The top 5 brands take 100% of clicks, so Toilet Seat Cleaner is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$304K/yr313K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
84%top-5 click share · 3 brands · 84 sellers

Flapen Score

Toilet Seat Cleaner against its category

The dotted line is the Health & Household average. Past it, Toilet Seat Cleaner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Seat Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Seat Cleaner 313K times last year and spent an estimated $304K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
13.4%
Market size, estimated
$304Ka year
Top search term
lysol bathroom cleaner82K searches a year

02 · Price

A sale here is worth $7.23.

Listings sell for $7.23 on average, from $3.87 to $17.56. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $7.23 that is $29K to $36K a year per listing.

Average price
$7.23under the $15 to $100 sweet spot
Price range
$3.87–$17.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$29K–$36K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #14 within Bathroom Cleaners. It carries 18,370 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
80%
Out of stock, average day
2.6%
Average rank
#14in Bathroom Cleaners
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
18,370per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Toilet Seat Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 28%
  • Brand 33%
  • Open — no brand owns it (0%)

Search terms

Top Toilet Seat Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lysol bathroom cleaner82K/yr
  • lysol power bathroom foamer31K/yr
  • clorox bathroom ultra foamer15K/yr
  • lysol bathroom cleaner spray26K/yr
  • clorox ultra foamer15K/yr
  • bathroom cleaning set23K/yr
  • lysol foaming bathroom cleaner21K/yr
  • toilet seat cleaner21K/yr
  • lysol bathroom11K/yr
  • lysol power foaming bathroom cleaner4K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Seat Cleaner

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Cleaning”
17%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“leaked everywhere”
A buyer, on “Leak-Proof”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toilet Seat Cleaner questions

Answered from the same tracked data.