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Toilet Rim Hanger

Fail

Shoppers spend an estimated $44K a year here, so Toilet Rim Hanger is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$44K/yr67K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
51%top-5 click share · 11 brands · 127 sellers

Flapen Score

Toilet Rim Hanger against its category

The dotted line is the Health & Household average. Past it, Toilet Rim Hanger is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Rim Hanger market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Rim Hanger 67K times last year and spent an estimated $44K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
5.3%
Market size, estimated
$44Ka year
Peak month
August1.4× the quietest month
Top search term
bowl fresh19K searches a year

02 · Price

A sale here is worth $12.46.

Listings sell for $12.46 on average, from $1.58 to $64.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.46 that is $1K to $3K a year per listing.

Average price
$12.46under the $15 to $100 sweet spot
Price range
$1.58–$64.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #324 within Bathroom Cleaners. It carries 10,246 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#324in Bathroom Cleaners
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
10,246per listing
Listings tracked
27

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Toilet Rim Hanger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

127

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

6%

  • Brand 136%
  • Brand 231%
  • Brand 317%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (5 brands, 6%)

Demand

Toilet Rim Hanger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Toilet Rim Hanger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bowl fresh19K/yr
  • bowl fresh toilet bowl deodorizer14K/yr
  • toilet bowl rim hanger10K/yr
  • toilet rim hanger7K/yr
  • bref5K/yr
  • soft scrub toilet bowl hanging cleaner4K/yr
  • soft scrub toilet bowl cleaner4K/yr
  • soft scrub 4-in-1 rim hanger toilet bowl cleaner2K/yr
  • bref toilet cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Rim Hanger

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.2%of orders come back
“Awful smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toilet Rim Hanger questions

Answered from the same tracked data.