Toilet Paper Strong
MaybeBuyers convert on 20.6% of searches. But the top 5 brands take 100% of clicks, so Toilet Paper Strong is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $4.4M/yr983K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 66%top-5 click share · 3 brands · 90 sellers
Flapen Score
Toilet Paper Strong against its category
The dotted line is the Health & Household average. Past it, Toilet Paper Strong is stronger. Inside it, weaker.
Market
The Toilet Paper Strong market on Amazon at a glance
Shoppers on Amazon United States searched for Toilet Paper Strong 983K times last year and spent an estimated $4.4M. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 20.6% of those searches ended in a purchase.
Shoppers searched for this 983K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.
- Searches, last 12 months
- 983K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 20.6%
- Market size, estimated
- $4.4Ma year
- Peak month
- October2.1× the quietest month
- Top search term
- charmin ultra strong toilet paper579K searches a year
02 · Price
A sale here is worth $21.89.
Listings sell for $21.89 on average, from $6.94 to $41.88. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $21.89 that is $328K to $438K a year per listing.
- Average price
- $21.89inside the $15 to $100 sweet spot
- Price range
- $6.94–$41.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $328K–$438K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Tissues, Toilet Paper & Sprays. It carries 51,191 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Tissues, Toilet Paper & Sprays
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 51,191per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Toilet Paper Strong products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Charmin Ultra Strong Clean Touch Toilet Paper 24 Family Mega Rolls = 120 Regular Rolls
- Price
- $33.63
- Rating
- 4.8/5
- Reviews
- 36,481
- Age
- 4y ago
Charmin Ultra Strong Toilet Paper 6 Mega = 24 Regular Rolls 2-Ply White
- Price
- $7.98
- Rating
- 4.8/5
- Reviews
- 8,487
- Age
- 1y ago
Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper Septic-Safe 24 Family Mega Rolls = 120 Regular Rolls 308 Sheets Unscented Pack of 4
- Price
- $24.59
- Rating
- 4.6/5
- Reviews
- 126,374
- Age
- 8y ago
Charmin Ultra Strong Toilet Paper 18 Mega XL = 108 Regular
- Price
- $29.48
- Rating
- 4.8/5
- Reviews
- 8,487
- Age
- 1y ago
Charmin Toilet Paper Ultra Strong 12 Mega Rolls = 48 Regular Rolls 2-ply Bath Tissue
- Price
- $15.18
- Rating
- 4.8/5
- Reviews
- 8,487
- Age
- 1y ago
Trending
estimated 90-day click momentum
Charmin Ultra Strong Clean Touch Toilet Paper 12 Family Mega XL Rolls = 84 Regular Rolls
- Price
- $24.34
- Rating
- 4.8/5
- Reviews
- 36,481
- Age
- 9mo ago
Charmin Toilet Paper Ultra Strong 12 Mega Rolls = 48 Regular Rolls 2-ply Bath Tissue
- Price
- $15.18
- Rating
- 4.8/5
- Reviews
- 8,487
- Age
- 1y ago
Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper 12 Family Mega Rolls = 60 Regular Rolls Unscented 313 Sheets Per Roll
- Price
- $14.42
- Rating
- 4.6/5
- Reviews
- 126,374
- Age
- 4y ago
Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper 6 Family Mega Rolls = 30 regular rolls 1878 Count (6 roll of 313 sheets) Unscented White
- Price
- $6.94
- Rating
- 4.6/5
- Reviews
- 126,374
- Age
- 2y ago
Charmin Ultra Strong Clean Touch Toilet Paper 6 Family Mega XL Rolls = 42 Regular Rolls
- Price
- $15.09
- Rating
- 4.8/5
- Reviews
- 36,481
- Age
- 9mo ago
Newest
by launch dateCharmin Ultra Strong Clean Touch Toilet Paper 12 Family Mega XL Rolls = 84 Regular Rolls
- Price
- $24.34
- Rating
- 4.8/5
- Reviews
- 36,481
- Age
- 9mo ago
Charmin Ultra Strong Clean Touch Toilet Paper 6 Family Mega XL Rolls = 42 Regular Rolls
- Price
- $15.09
- Rating
- 4.8/5
- Reviews
- 36,481
- Age
- 9mo ago
Charmin Ultra Strong Toilet Paper 18 Mega XL = 108 Regular
- Price
- $29.48
- Rating
- 4.8/5
- Reviews
- 8,487
- Age
- 1y ago
Charmin Ultra Strong Toilet Paper 6 Mega = 24 Regular Rolls 2-Ply White
- Price
- $7.98
- Rating
- 4.8/5
- Reviews
- 8,487
- Age
- 1y ago
Charmin Ultra Strong Clean Touch Toilet Paper 18 Family Mega XL Rolls = 126 Regular Rolls
- Price
- $35.35
- Rating
- 4.8/5
- Reviews
- 36,481
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
90
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- Charmin87%
- Presto!11%
- Amazon Basics2%
- Open — no brand owns it (0%)
Demand
Toilet Paper Strong search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.1×
Search terms
Top Toilet Paper Strong search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- charmin ultra strong toilet paper579K/yr
- charmin ultra strong94K/yr
- presto toilet paper100K/yr
- toilet paper strong28K/yr
- strong toilet paper24K/yr
- toilet paper charmin ultra strong23K/yr
- ultra strong toilet paper21K/yr
- charmin strong17K/yr
- charmin toilet paper ultra strong21K/yr
- charmin strong toilet paper16K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Paper Strong
We read the reviews and the return reasons for every product selling here.
“lower quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Toilet Paper Strong questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data