toilet paper strong
Worth a lookShows searches that convert (20.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$4.4M$4.4M/yr · 983K searches
Avg price
Great$21.89avg listing price — sweet spot $15–$100
Price range
Great$6.94–$41.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad51,191avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, toilet paper strong is a $4.4M/yr Amazon United States market (983K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toilet paper strong market data
- Units sold / yr
- 200K–250K
- avg 15,000–20,000/product
- Revenue / yr
- $4.4M–$5.5M
- units × avg price
- Conversion rate
- 20.6%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
90
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Charmin87%
- Presto!11%
- Amazon Basics2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.1×
Top toilet paper strong search terms
- charmin ultra strong toilet paper579K/yr
- charmin ultra strong94K/yr
- presto toilet paper100K/yr
- toilet paper strong28K/yr
- strong toilet paper24K/yr
- toilet paper charmin ultra strong23K/yr
- ultra strong toilet paper21K/yr
- charmin strong17K/yr
- charmin toilet paper ultra strong21K/yr
- charmin strong toilet paper16K/yr
Top toilet paper strong products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Charmin Ultra Strong Clean Touch Toilet Paper 24 Family Mega Rolls = 120 Regular Rolls
Charmin$33.634.8★36,481 rev
Charmin Ultra Strong Toilet Paper 6 Mega = 24 Regular Rolls 2-Ply White
Charmin$7.984.8★8,487 rev
Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper Septic-Safe 24 Family Mega Rolls = 120 Regular Rolls 308 Sheets Unscented Pack of 4
Presto!$24.594.6★126,374 rev
Charmin Ultra Strong Toilet Paper 18 Mega XL = 108 Regular
Charmin$29.484.8★8,487 rev
Charmin Toilet Paper Ultra Strong 12 Mega Rolls = 48 Regular Rolls 2-ply Bath Tissue
Charmin$15.184.8★8,487 rev
Newest
by launch date
Charmin Ultra Strong Clean Touch Toilet Paper 12 Family Mega XL Rolls = 84 Regular Rolls
Charmin$24.3436,481 rev
Charmin Ultra Strong Clean Touch Toilet Paper 6 Family Mega XL Rolls = 42 Regular Rolls
Charmin$15.0936,481 rev
Charmin Ultra Strong Toilet Paper 18 Mega XL = 108 Regular
Charmin$29.488,487 rev
Charmin Ultra Strong Toilet Paper 6 Mega = 24 Regular Rolls 2-Ply White
Charmin$7.988,487 rev
Charmin Ultra Strong Clean Touch Toilet Paper 18 Family Mega XL Rolls = 126 Regular Rolls
Charmin$35.3536,481 rev
Trending
90-day click momentumCharmin Ultra Strong Clean Touch Toilet Paper 12 Family Mega XL Rolls = 84 Regular Rolls
Charmin$24.344.8★
Charmin Toilet Paper Ultra Strong 12 Mega Rolls = 48 Regular Rolls 2-ply Bath Tissue
Charmin$15.184.8★
Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper 12 Family Mega Rolls = 60 Regular Rolls Unscented 313 Sheets Per Roll
Presto!$14.424.6★
Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper 6 Family Mega Rolls = 30 regular rolls 1878 Count (6 roll of 313 sheets) Unscented White
Presto!$6.944.6★
Charmin Ultra Strong Clean Touch Toilet Paper 6 Family Mega XL Rolls = 42 Regular Rolls
Charmin$15.094.8★
What buyers say about toilet paper strong
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Very affordable”
“Soft to the touch”
“Works as it should”
“I have found that it definitely is stronger than other toilet paper”
“Strong and durable”
“Great for getting you clean without leaving you feeling like it fell apart while getting clean”
“The 2-ply thickness feels comfortable”
“They are very absorbent”
“good size”
What buyers complain about
“lower quality”
“Not thick”
“More expensive”
“Not soft at all”
“Very large”
“Not as described”
“Smells like mold, nasty”
“not strong at all”
“now Falling apart”
“It makes a huge mess”
Top return reasons
Common questions
- Is toilet paper strong profitable to sell on Amazon United States?
- The niche generates $4.4M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the toilet paper strong niche?
- 3 brands and 90 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in toilet paper strong?
- Top complaints mined from reviews: Quality-Overall, Thickness, Value For Money. The return rate is 0.1%.
- When does demand for toilet paper strong peak?
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the toilet paper strong niche?
- Listings span $6.94–$41.88; the average listing price is $21.89 (sweet spot $15–$100). The average incumbent carries 51,191 reviews — the moat a new listing must climb.