Toilet Paper Spray
FailShoppers spend an estimated $52K a year here, so Toilet Paper Spray is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $52K/yr41K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 14 sellers
Flapen Score
Toilet Paper Spray against its category
The dotted line is the Health & Household average. Past it, Toilet Paper Spray is stronger. Inside it, weaker.
Market
The Toilet Paper Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Toilet Paper Spray 41K times last year and spent an estimated $52K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $52Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- toilet paper spray30K searches a year
02 · Price
A sale here is worth $17.48.
Listings sell for $17.48 on average, from $7.80 to $53.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.48 that is $2K to $4K a year per listing.
- Average price
- $17.48inside the $15 to $100 sweet spot
- Price range
- $7.80–$53.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #962 within Tissues, Toilet Paper & Sprays. It carries 2,164 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #962in Tissues, Toilet Paper & Sprays
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 2,164per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Toilet Paper Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
14
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Brand 139%
- Brand 224%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 64%
- Open — no brand owns it (4 brands, 8%)
Demand
Toilet Paper Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Toilet Paper Spray
We read the reviews and the return reasons for every product selling here.
“the bottle seems to leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Paper Spray questions
Answered from the same tracked data.









