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Toilet Paper Spray

Fail

Shoppers spend an estimated $52K a year here, so Toilet Paper Spray is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$52K/yr41K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
68%top-5 click share · 10 brands · 14 sellers

Flapen Score

Toilet Paper Spray against its category

The dotted line is the Health & Household average. Past it, Toilet Paper Spray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Paper Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Paper Spray 41K times last year and spent an estimated $52K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
7.1%
Market size, estimated
$52Ka year
Peak month
August1.6× the quietest month
Top search term
toilet paper spray30K searches a year

02 · Price

A sale here is worth $17.48.

Listings sell for $17.48 on average, from $7.80 to $53.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.48 that is $2K to $4K a year per listing.

Average price
$17.48inside the $15 to $100 sweet spot
Price range
$7.80–$53.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #962 within Tissues, Toilet Paper & Sprays. It carries 2,164 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#962in Tissues, Toilet Paper & Sprays
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,164per listing
Listings tracked
18

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Toilet Paper Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • Brand 139%
  • Brand 224%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Toilet Paper Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Toilet Paper Spray

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
11%of negative reviews mention “Leak-Proof”
0.5%of orders come back
“the bottle seems to leak”
A buyer, on “Leak-Proof”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toilet Paper Spray questions

Answered from the same tracked data.