Toilet Paper Foam
MaybeAn estimated 0.6% of orders come back. But the top 5 products take 65% of clicks, so Toilet Paper Foam is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $168K/yr90K searches / yr
- 90-day growth
- +30.5%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 16 sellers
Flapen Score
Toilet Paper Foam against its category
The dotted line is the Health & Household average. Past it, Toilet Paper Foam is stronger. Inside it, weaker.
Market
The Toilet Paper Foam market on Amazon at a glance
Shoppers on Amazon United States searched for Toilet Paper Foam 90K times last year and spent an estimated $168K. The top 5 brands take 85% of clicks. Demand peaks in Apr–Sep. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +30.5%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $168Ka year
- Peak month
- April2.5× the quietest month
- Top search term
- unwipe19K searches a year
02 · Price
A sale here is worth $22.29.
Listings sell for $22.29 on average, from $7.80 to $35.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $22.29 that is $6K to $11K a year per listing.
- Average price
- $22.29inside the $15 to $100 sweet spot
- Price range
- $7.80–$35.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,171 within Tissues, Toilet Paper & Sprays. It carries 1,070 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,171in Tissues, Toilet Paper & Sprays
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 1,070per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Toilet Paper Foam products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The UnWipe Instead of Flushable Wipes Add Incredible Texture to Any Toilet Paper Anywhere Clean Better Flush Safely
- Price
- $28.84
- Rating
- 4.0/5
- Reviews
- 396
- Age
- 2y ago

The UnWipe Instead of Flushable Wipes Add Incredible Texture to Any Toilet Paper Anywhere Clean Better Flush Safely
- Price
- $28.95
- Rating
- 4.0/5
- Reviews
- 396
- Age
- 2y ago

The UnWipe Instead of Flushable Wipes Add Incredible Texture to Any Toilet Paper Anywhere Clean Better Flush Safely
- Price
- $28.82
- Rating
- 4.0/5
- Reviews
- 396
- Age
- 2y ago

TUSH Toilet Paper Foam (2-Pack) Flushable Wet Wipe Alternative for Sensitive Skin Unscented Septic Safe Aloe Vera Witch Hazel & Vitamin E 100ml (3.38 fl oz)
- Price
- $14.02
- Rating
- 4.4/5
- Reviews
- 797
- Age
- 5y ago

The UnWipe Instead of Flushable Wipes Add Incredible Texture to Any Toilet Paper Anywhere Clean Better Flush Safely
- Price
- $28.86
- Rating
- 4.0/5
- Reviews
- 396
- Age
- 2y ago
Trending
estimated 90-day click momentum
The UnWipe Textured Portable Septic-Safe Tush Cleaning Instead of Flushable or Baby Wipes Black LE
- Price
- $28.90
- Rating
- 4.0/5
- Reviews
- 396
- Age
- 2y ago

The UnWipe Instead of Flushable Wipes Add Incredible Texture to Any Toilet Paper Anywhere Clean Better Flush Safely
- Price
- $28.95
- Rating
- 4.0/5
- Reviews
- 396
- Age
- 2y ago

The UnWipe Instead of Flushable Wipes Add Incredible Texture to Any Toilet Paper Anywhere Clean Better Flush Safely
- Price
- $28.82
- Rating
- 4.0/5
- Reviews
- 396
- Age
- 2y ago

The UnWipe Instead of Flushable Wipes Add Incredible Texture to Any Toilet Paper Anywhere Clean Better Flush Safely
- Price
- $28.86
- Rating
- 4.0/5
- Reviews
- 396
- Age
- 2y ago

Aromasong 100% Natural Toilet Paper Spray for wiping Flushable Wet Wipe Alternative - Toilet Paper Moistener for Personal Cleansing - Septic Safe 4 fl oz
- Price
- $7.80
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 8mo ago
Newest
by launch date
Aromasong 100% Natural Toilet Paper Spray for wiping Flushable Wet Wipe Alternative - Toilet Paper Moistener for Personal Cleansing - Septic Safe 4 fl oz
- Price
- $7.80
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 8mo ago

Wype | On The Go Bundle | Toilet Paper Gel | Flushable & Convenient Wet Wipes Alternative | Vacation Essentials | 3 x 1 fl oz
- Price
- $19.21
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 2y ago

The UnWipe Textured Portable Septic-Safe Tush Cleaning Instead of Flushable or Baby Wipes Pink
- Price
- $28.84
- Rating
- 4.0/5
- Reviews
- 396
- Age
- 2y ago

The UnWipe Textured Portable Septic-Safe Tush Cleaning Instead of Flushable or Baby Wipes Black LE
- Price
- $28.90
- Rating
- 4.0/5
- Reviews
- 396
- Age
- 2y ago

Wype | Starter Kit & Refill Bundle | Toilet Roll Gel | Flushable Wet Wipe Alternative | Holiday Essentials | 1 x Applicator + 2 x Refills (100ml) | 500 Wipes
- Price
- $23.75
- Rating
- 4.5/5
- Reviews
- 1,366
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
16
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
12%
- The UnWipe64%
- TUSHÉ10%
- QLEANSE4%
- Squatty Potty3%
- Wype3%
- PRISTINE3%
- Open — no brand owns it (5 brands, 12%)
Demand
Toilet Paper Foam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Sep · busiest ÷ quietest = 2.5×
Search terms
Top Toilet Paper Foam search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- unwipe19K/yr
- the unwipe13K/yr
- toilet paper foam18K/yr
- unwipe toilet paper wetting device5K/yr
- unwipe toilet paper moistener4K/yr
- toilet paper gel6K/yr
- wype5K/yr
- toilet paper foam for wiping5K/yr
- qleanse toilet paper foam spray4K/yr
- tushe foam3K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Paper Foam
We read the reviews and the return reasons for every product selling here.
“A waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Paper Foam questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









