toilet paper box
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$41.49avg listing price — sweet spot $15–$100
Price range
Great$5.92–$78.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good$482K$482K/yr · 145K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Review moat
Bad33,823avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, toilet paper box is a $482K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toilet paper box market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $622K–$830K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #280
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
274
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
27%
- Boardwalk26%
- Scott Professional17%
- Genuine Joe11%
- AmazonCommercial7%
- GEN7%
- Scott6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 5.1×
Top toilet paper box search terms
- toilet paper box22K/yr
- bulk toilet paper by the case 100 rolls14K/yr
- toilet paper case15K/yr
- 96 rolls of toilet paper12K/yr
- toilet paper 96 rolls12K/yr
- boardwalk toilet paper 96 rolls8K/yr
- bulk toilet paper6K/yr
- case of toilet paper 96 rolls4K/yr
- box of toilet paper5K/yr
- commercial bulk toilet paper cases4K/yr
Top toilet paper box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scott Professional 100% Recycled Fiber Standard Roll Bulk Toilet Paper (13217) 2-Ply Elevated Design White Individually Wrapped (80 Rolls of 473 Sheets 37 840 Sheet Total)
Scott Professional$53.824.6★37,615 rev
Boardwalk BWK6144 Two-Ply Toilet Tissue White 4 x 3 Sheet 400 Sheets per Roll (Case of 96 Rolls)
Boardwalk$45.264.4★3,441 rev
Genuine Joe Standard Bath Tissue 3 x 4 2-Ply 400 Sheets/Roll 96 Count
Genuine Joe$45.274.3★4,349 rev
AmazonCommercial 2-Ply Ultra Plus Toilet Paper Bath Tissue Soft and Strong Septic Safe Unscented 400 Sheets per Roll 80 Individually Wrapped Rolls for Business Use
AmazonCommercial$40.634.6★14,949 rev
GEN Standard Bath Tissue White Toilet Paper 2-Ply 4 x 3 400 Sheets/Roll Individually Wrapped Commercial Case of 96 Rolls Fits Standard-Roll Dispensers Strong and Reliable
GEN$41.094.3★240 rev
Newest
by launch date
Toilet Paper Bulk 2-Ply White 96 Individually Wrapped Rolls 400 Sheets per Roll (38 400 Total Sheets) 100% Recycled Commercial Bath Tissue Septic Safe Standard Roll for Office and Home
WipeSmith$47.3736 rev
Scott ComfortPlus Toilet Paper 48 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue
Scott$20.42143,774 rev
GEN Standard Bath Tissue White Toilet Paper 2-Ply 4 x 3 400 Sheets/Roll Individually Wrapped Commercial Case of 96 Rolls Fits Standard-Roll Dispensers Strong and Reliable
GEN$41.09240 rev
Scott ComfortPlus Toilet Paper 36 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue
Scott$16.24143,774 rev
efluky Toilet Paper Basket Toilet Paper Storage with Lid Toilet Paper Organizer for Bathroom Free Standing Toilet Paper Holder with Storage Beige
efluky$20.451,030 rev
Trending
90-day click momentumToilet Paper Bulk 2-Ply White 96 Individually Wrapped Rolls 400 Sheets per Roll (38 400 Total Sheets) 100% Recycled Commercial Bath Tissue Septic Safe Standard Roll for Office and Home
WipeSmith$47.374.3★
Georgia-Pacific Pacific Blue Basic 2-Ply Embossed Toilet Paper 19880/01 550 Sheets Per Roll 80 Rolls Per Case
Georgia-Pacific$66.754.4★
AmazonCommercial 2-Ply Ultra Plus Toilet Paper Bath Tissue Soft and Strong Septic Safe Unscented 400 Sheets per Roll 80 Individually Wrapped Rolls for Business Use
AmazonCommercial$40.634.6★
Cottonelle Professional Standard Roll Toilet Paper Bulk (13135) 2-Ply White Compact for Easy Storage (20 Rolls of 451 Sheets 9 020 Sheet Total)
Cottonelle Professional$29.694.2★
efluky Toilet Paper Basket Toilet Paper Storage with Lid Toilet Paper Organizer for Bathroom Free Standing Toilet Paper Holder with Storage Beige
efluky$20.454.6★
What buyers say about toilet paper box
What buyers praise and complain about, mined from review topics.What buyers love
“Price is affordable”
“Great Quality for Price”
“Nice and smooth”
“It is very reliable”
“Just What I Needed”
“These sheets are thick”
“Affordable comfort”
“Cleans really good”
“Thick and absorbent”
“Easy to open”
What buyers complain about
“SMALLER THAN EXPECTED”
“Not as thick as name brand either”
“Cheap quality”
“not soft”
“Too expensive”
“FALSE ADVERTISEMENT”
“breaks easily”
“Flimsy”
“Smells like mold”
“really irritating to the skin”
Top return reasons
Common questions
- Is toilet paper box profitable to sell on Amazon United States?
- The niche generates $482K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the toilet paper box niche?
- 17 brands and 274 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in toilet paper box?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.1%.
- When does demand for toilet paper box peak?
- Demand peaks in Sep; the busiest month runs 5.1× the quietest.
- What does it cost to enter the toilet paper box niche?
- Listings span $5.92–$78.82; the average listing price is $41.49 (sweet spot $15–$100). The average incumbent carries 33,823 reviews — the moat a new listing must climb.