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Toilet Paper Box

Maybe

An estimated 0.1% of orders come back. But the average product has 33,823 reviews to catch up to, so Toilet Paper Box is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$482K/yr145K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
56%top-5 click share · 17 brands · 274 sellers

Flapen Score

Toilet Paper Box against its category

The dotted line is the Health & Household average. Past it, Toilet Paper Box is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Paper Box market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Paper Box 145K times last year and spent an estimated $482K. The top 5 brands take 67% of clicks. Demand peaks in Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $482K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
8.0%
Market size, estimated
$482Ka year
Peak month
September5.1× the quietest month
Top search term
toilet paper box22K searches a year

02 · Price

A sale here is worth $41.49.

Listings sell for $41.49 on average, from $5.92 to $78.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $41.49 that is $21K to $31K a year per listing.

Average price
$41.49inside the $15 to $100 sweet spot
Price range
$5.92–$78.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$21K–$31K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #280 within Tissues, Toilet Paper & Sprays. It carries 33,823 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#280in Tissues, Toilet Paper & Sprays
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
33,823per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Toilet Paper Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

274

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

27%

  • Brand 126%
  • Brand 217%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Toilet Paper Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 5.1×

Search terms

Top Toilet Paper Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet paper box22K/yr
  • bulk toilet paper by the case 100 rolls14K/yr
  • toilet paper case15K/yr
  • 96 rolls of toilet paper12K/yr
  • toilet paper 96 rolls12K/yr
  • boardwalk toilet paper 96 rolls8K/yr
  • bulk toilet paper6K/yr
  • case of toilet paper 96 rolls4K/yr
  • box of toilet paper5K/yr
  • commercial bulk toilet paper cases4K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Paper Box

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
20%of negative reviews mention “Size-Overall”
0.1%of orders come back
“SMALLER THAN EXPECTED”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toilet Paper Box questions

Answered from the same tracked data.