Toilet Paper Box
MaybeAn estimated 0.1% of orders come back. But the average product has 33,823 reviews to catch up to, so Toilet Paper Box is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $482K/yr145K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 56%top-5 click share · 17 brands · 274 sellers
Flapen Score
Toilet Paper Box against its category
The dotted line is the Health & Household average. Past it, Toilet Paper Box is stronger. Inside it, weaker.
Market
The Toilet Paper Box market on Amazon at a glance
Shoppers on Amazon United States searched for Toilet Paper Box 145K times last year and spent an estimated $482K. The top 5 brands take 67% of clicks. Demand peaks in Sep. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $482K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $482Ka year
- Peak month
- September5.1× the quietest month
- Top search term
- toilet paper box22K searches a year
02 · Price
A sale here is worth $41.49.
Listings sell for $41.49 on average, from $5.92 to $78.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $41.49 that is $21K to $31K a year per listing.
- Average price
- $41.49inside the $15 to $100 sweet spot
- Price range
- $5.92–$78.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $21K–$31K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #280 within Tissues, Toilet Paper & Sprays. It carries 33,823 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #280in Tissues, Toilet Paper & Sprays
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 33,823per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Toilet Paper Box products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scott Professional 100% Recycled Fiber Standard Roll Bulk Toilet Paper (13217) 2-Ply Elevated Design White Individually Wrapped (80 Rolls of 473 Sheets 37 840 Sheet Total)
- Price
- $53.82
- Rating
- 4.6/5
- Reviews
- 37,615
- Age
- 2y ago

Boardwalk BWK6144 Two-Ply Toilet Tissue White 4 x 3 Sheet 400 Sheets per Roll (Case of 96 Rolls)
- Price
- $45.26
- Rating
- 4.4/5
- Reviews
- 3,441
- Age
- 11y ago

Genuine Joe Standard Bath Tissue 3 x 4 2-Ply 400 Sheets/Roll 96 Count
- Price
- $45.27
- Rating
- 4.3/5
- Reviews
- 4,349
- Age
- 12y ago

AmazonCommercial 2-Ply Ultra Plus Toilet Paper Bath Tissue Soft and Strong Septic Safe Unscented 400 Sheets per Roll 80 Individually Wrapped Rolls for Business Use
- Price
- $40.63
- Rating
- 4.6/5
- Reviews
- 14,949
- Age
- 7y ago

GEN Standard Bath Tissue White Toilet Paper 2-Ply 4 x 3 400 Sheets/Roll Individually Wrapped Commercial Case of 96 Rolls Fits Standard-Roll Dispensers Strong and Reliable
- Price
- $41.09
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 1y ago
Trending
estimated 90-day click momentum
Toilet Paper Bulk 2-Ply White 96 Individually Wrapped Rolls 400 Sheets per Roll (38 400 Total Sheets) 100% Recycled Commercial Bath Tissue Septic Safe Standard Roll for Office and Home
- Price
- $47.37
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 3mo ago

Georgia-Pacific Pacific Blue Basic 2-Ply Embossed Toilet Paper 19880/01 550 Sheets Per Roll 80 Rolls Per Case
- Price
- $66.75
- Rating
- 4.4/5
- Reviews
- 8,485
- Age
- 18y ago

AmazonCommercial 2-Ply Ultra Plus Toilet Paper Bath Tissue Soft and Strong Septic Safe Unscented 400 Sheets per Roll 80 Individually Wrapped Rolls for Business Use
- Price
- $40.63
- Rating
- 4.6/5
- Reviews
- 14,949
- Age
- 7y ago

Cottonelle Professional Standard Roll Toilet Paper Bulk (13135) 2-Ply White Compact for Easy Storage (20 Rolls of 451 Sheets 9 020 Sheet Total)
- Price
- $29.69
- Rating
- 4.2/5
- Reviews
- 22,647
- Age
- 20y ago

efluky Toilet Paper Basket Toilet Paper Storage with Lid Toilet Paper Organizer for Bathroom Free Standing Toilet Paper Holder with Storage Beige
- Price
- $20.45
- Rating
- 4.6/5
- Reviews
- 1,030
- Age
- 2y ago
Newest
by launch date
Toilet Paper Bulk 2-Ply White 96 Individually Wrapped Rolls 400 Sheets per Roll (38 400 Total Sheets) 100% Recycled Commercial Bath Tissue Septic Safe Standard Roll for Office and Home
- Price
- $47.37
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 3mo ago

Scott ComfortPlus Toilet Paper 48 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue
- Price
- $20.42
- Rating
- 4.6/5
- Reviews
- 143,774
- Age
- 1y ago

GEN Standard Bath Tissue White Toilet Paper 2-Ply 4 x 3 400 Sheets/Roll Individually Wrapped Commercial Case of 96 Rolls Fits Standard-Roll Dispensers Strong and Reliable
- Price
- $41.09
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 1y ago

Scott ComfortPlus Toilet Paper 36 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue
- Price
- $16.24
- Rating
- 4.6/5
- Reviews
- 143,774
- Age
- 1y ago

efluky Toilet Paper Basket Toilet Paper Storage with Lid Toilet Paper Organizer for Bathroom Free Standing Toilet Paper Holder with Storage Beige
- Price
- $20.45
- Rating
- 4.6/5
- Reviews
- 1,030
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
274
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 94%
Open market
27%
- Boardwalk26%
- Scott Professional17%
- Genuine Joe11%
- AmazonCommercial7%
- GEN7%
- Scott6%
Demand
Toilet Paper Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 5.1×
Search terms
Top Toilet Paper Box search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toilet paper box22K/yr
- bulk toilet paper by the case 100 rolls14K/yr
- toilet paper case15K/yr
- 96 rolls of toilet paper12K/yr
- toilet paper 96 rolls12K/yr
- boardwalk toilet paper 96 rolls8K/yr
- bulk toilet paper6K/yr
- case of toilet paper 96 rolls4K/yr
- box of toilet paper5K/yr
- commercial bulk toilet paper cases4K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Paper Box
We read the reviews and the return reasons for every product selling here.
“SMALLER THAN EXPECTED”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Paper Box questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









