Toilet Paper 6 Pack

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21.6M a year.

Searches, last 12 months

4.5M

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

22.3%

Market size, estimated

$21.6Ma year

Peak month

October2.0× the quietest month

Top search term

charmin ultra soft toilet paper1.4M searches a year

Listings sell for $21.61 on average, from $6.88 to $42.15. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $21.61 that is $648K to $864K a year per listing.

Average price

$21.61inside the $15 to $100 sweet spot

Price range

$6.88–$42.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

30,000–40,000

Revenue per listing a year

$648K–$864K

Returns

0.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #510 within Tissues, Toilet Paper & Sprays. It carries 67,974 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#510in Tissues, Toilet Paper & Sprays

Average rating

4.78 starsAmazon United States average 4.42 stars

Average reviews

67,974per listing

Listings tracked

27

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

11Amazon's first-year sales bar

Average brand age

57 months