toilet paper 6 pack
Worth a lookShows a $21.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$21.6M$21.6M/yr · 4.5M searches
Conversion
Incredible22.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$21.61avg listing price — sweet spot $15–$100
Price range
Great$6.88–$42.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
Review moat
Bad67,974.15avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, toilet paper 6 pack is a $21.6M/yr Amazon United States market (4.5M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toilet paper 6 pack market data
- Units sold / yr
- 1.0M–1.0M
- avg 30,000–40,000/product
- Revenue / yr
- $21.6M–$21.6M
- units × avg price
- Conversion rate
- 22.3%
- Avg BSR
- #510
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
140
Top-5 brand share
99%
Top 20: 99%
Top-5 click share
49%
Top 20: 93%
Open market
0%
- Charmin84%
- Quilted Northern15%
- --1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Top toilet paper 6 pack search terms
- charmin ultra soft toilet paper1.4M/yr
- charmin toilet paper783K/yr
- toilet paper charmin676K/yr
- charmin550K/yr
- quilted northern toilet paper445K/yr
- northern toilet paper128K/yr
- quilted northern77K/yr
- charmin ultra soft85K/yr
- northern75K/yr
- toilet paper charmin ultra soft53K/yr
Top toilet paper 6 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Charmin Ultra Soft Toilet Paper 6 Mega Rolls = 24 Regular Rolls
Charmin$7.994.8★29,556 rev
Charmin Ultra Soft Cushiony Touch Toilet Paper 24 Family Mega = 123 Regular Rolls White
Charmin$33.794.8★126,364 rev
Charmin Ultra Soft Cushiony Touch Toilet Paper 18 Family Mega XL = 126 Regular Rolls 2-Ply White
Charmin$33.864.8★126,364 rev
Charmin Ultra Soft Cushiony Touch Toilet Paper 12 Family Mega XL Rolls = 84 Regular Rolls
Charmin$24.404.8★126,364 rev
Quilted Northern Ultra Plush Toilet Paper 24 Mega Rolls = 96 Regular Rolls 4X More Absorbent* 3-Ply Soft Toilet Tissue
Quilted Northern$21.884.8★97,897 rev
Newest
by launch date
Quilted Northern Ultra Soft & Strong Toilet Paper 18 Mega Rolls = 72 Regular Rolls 4X Stronger* Premium Soft Toilet Tissue
Quilted Northern$18.1489,160 rev
Quilted Northern Ultra Soft & Strong Toilet Paper 24 Mega Rolls = 96 Regular Rolls 4X Stronger* Premium Soft Toilet Tissue
Quilted Northern$21.3189,160 rev
Charmin Ultra Soft Toilet Paper 6 Mega Rolls = 24 Regular Rolls
Charmin$7.9929,556 rev
Charmin Ultra Soft Cushiony Touch Toilet Paper 12 Family Mega XL Rolls = 84 Regular Rolls
Charmin$24.40126,364 rev
Charmin Ultra Soft Cushiony Touch Toilet Paper 6 Family Mega XL Rolls = 42 Regular Rolls
Charmin$14.73126,364 rev
Trending
90-day click momentumQuilted Northern Ultra Soft & Strong Toilet Paper 24 Mega Rolls = 96 Regular Rolls 4X Stronger* Premium Soft Toilet Tissue
Quilted Northern$21.314.7★
Quilted Northern Ultra Soft & Strong Toilet Paper 18 Mega Rolls = 72 Regular Rolls 4X Stronger* Premium Soft Toilet Tissue
Quilted Northern$18.144.7★
Charmin Ultra Soft Toilet Paper 12 Mega Rolls = 24 Regular Rolls 2-ply Bath Tissue
Charmin$15.144.8★
Charmin Ultra Soft Toilet Paper 12 Mega XL Rolls = 72 Regular Rolls
Charmin$19.534.8★
Charmin Ultra Soft Cushiony Touch Toilet Paper 12 Family Mega XL Rolls = 84 Regular Rolls
Charmin$24.404.8★
What buyers say about toilet paper 6 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Soft to the touch”
“the quality is consistent”
“Great Deal”
“Works as it should”
“Durable and works great”
“This toilet paper is so strong”
“The sheets are thick”
“Soft and comfortable”
“Great absorbency”
“Fit”
What buyers complain about
“I consider it too narrow”
“Too expensive”
“Too thick”
“Bad quality”
“it was rough”
“not as advertised”
“Gross smell”
“Not durable”
“Dont expect a clean wipe”
“But IF you not careful it clogged my pipes”
Top return reasons
Common questions
- Is toilet paper 6 pack profitable to sell on Amazon United States?
- The niche generates $21.6M/yr across 27 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the toilet paper 6 pack niche?
- 2 brands and 140 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in toilet paper 6 pack?
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 0.1%.
- When does demand for toilet paper 6 pack peak?
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the toilet paper 6 pack niche?
- Listings span $6.88–$42.15; the average listing price is $21.61 (sweet spot $15–$100). The average incumbent carries 67,974 reviews — the moat a new listing must climb.