Toilet Paper 4 Pack

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.1% of those searches ended in a purchase. Searches in the last 90 days moved +28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

+28.4%

Conversion, latest week

23.1%

Market size, estimated

$69Ka year

Peak month

December1.4× the quietest month

Top search term

toilet paper 4 pack25K searches a year

Listings sell for $5.73 on average, from $4.21 to $7.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $5.73 that is $11K to $14K a year per listing.

Average price

$5.73under the $15 to $100 sweet spot

Price range

$4.21–$7.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

2,000–2,500

Revenue per listing a year

$11K–$14K

Returns

0.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Tissues, Toilet Paper & Sprays. It carries 80,964 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Tissues, Toilet Paper & Sprays

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

80,964per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

81 months