toilet paper 4 pack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 52K searches
Avg price
Bad$5.73avg listing price — sweet spot $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad80,964.14avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.21–$7.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, toilet paper 4 pack is a $69K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toilet paper 4 pack market data
- Units sold / yr
- 10K–13K
- avg 2,000–2,500/product
- Revenue / yr
- $57K–$72K
- units × avg price
- Conversion rate
- 23.1%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Angel Soft59%
- Cottonelle20%
- Charmin7%
- Amazon Basics7%
- Quilted Northern7%
Demand & seasonality
Weekly Amazon search volume, last 61 weeks — +28.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top toilet paper 4 pack search terms
- toilet paper 4 pack25K/yr
- toilet paper 4 rolls8K/yr
- 4 pack toilet paper8K/yr
- toilet paper small pack5K/yr
- toilet paper under 5 dollars5K/yr
- toilet paper 2 pack3K/yr
Top toilet paper 4 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Angel Soft Toilet Paper 4 Mega Rolls = 16 Regular Rolls Soft and Strong Toilet Tissue
Angel Soft$4.214.8★104,295 rev
Cottonelle Ultra Clean Toilet Paper 4 Mega Rolls = 16 Regular Rolls Packaging May Vary
Cottonelle$4.924.8★113,523 rev
Amazon Basics 2-Ply Soft Toilet Paper 6 Rolls 350 Sheets per Roll Equivalent to 37 Regular Rolls Septic Safe
Amazon Basics$5.904.4★100,509 rev
Cottonelle Ultra Soft Soft Toilet Paper 4 Mega Rolls = 16 Regular Rolls Packaging May Vary
Cottonelle$4.994.8★115,504 rev
Quilted Northern Ultra Plush Toilet Paper 6 Mega Rolls = 24 Regular Rolls 3X Thicker* 3 Ply Soft Toilet Tissue
Quilted Northern$6.884.8★97,897 rev
Newest
by launch date
Charmin Ultra Soft Toilet Paper 6 Mega Rolls = 24 Regular Rolls
Charmin$7.9929,556 rev
Cottonelle Ultra Soft Soft Toilet Paper 4 Mega Rolls = 16 Regular Rolls Packaging May Vary
Cottonelle$4.99115,504 rev
Cottonelle Ultra Clean Toilet Paper 4 Mega Rolls = 16 Regular Rolls Packaging May Vary
Cottonelle$4.92113,523 rev
Amazon Basics 2-Ply Soft Toilet Paper 6 Rolls 350 Sheets per Roll Equivalent to 37 Regular Rolls Septic Safe
Amazon Basics$5.90100,509 rev
Quilted Northern Ultra Plush Toilet Paper 6 Mega Rolls = 24 Regular Rolls 3X Thicker* 3 Ply Soft Toilet Tissue
Quilted Northern$6.8897,897 rev
Trending
90-day click momentum
Charmin Essentials Strong Toilet Paper 6 Mega Rolls 429 sheets per roll
Charmin$5.194.5★
Charmin Ultra Soft Toilet Paper 6 Mega Rolls = 24 Regular Rolls
Charmin$7.994.8★
Quilted Northern Ultra Plush Toilet Paper 6 Mega Rolls = 24 Regular Rolls 3X Thicker* 3 Ply Soft Toilet Tissue
Quilted Northern$6.884.8★
Angel Soft Toilet Paper 4 Mega Rolls = 16 Regular Rolls Soft and Strong Toilet Tissue
Angel Soft$4.214.8★
Amazon Basics 2-Ply Soft Toilet Paper 6 Rolls 350 Sheets per Roll Equivalent to 37 Regular Rolls Septic Safe
Amazon Basics$5.904.4★
What buyers say about toilet paper 4 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and reliable”
“Good Value for the money”
“the quality is consistent”
“As advertised”
“The pieces are relatively durable”
“Good thickness”
“This toilet paper is so strong”
“Thick and absorbent”
“Fit”
“Very comfortable”
What buyers complain about
“Not Soft”
“This package is small”
“Bad quality”
“although somewhat thinner than expected”
“more expensive”
“breaks apart while using”
“Smells like chemicals”
“Not as described”
“Ultra Thin and rough texture”
“Shrunk”
Top return reasons
Common questions
- Is toilet paper 4 pack profitable to sell on Amazon United States?
- The niche generates $69K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the toilet paper 4 pack niche?
- 5 brands and 56 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in toilet paper 4 pack?
- Top complaints mined from reviews: Hard Feel, Size-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for toilet paper 4 pack peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the toilet paper 4 pack niche?
- Listings span $4.21–$7.99; the average listing price is $5.73 (sweet spot $15–$100). The average incumbent carries 80,964 reviews — the moat a new listing must climb.