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Toilet Odor Eliminator

Fail

The top 5 brands take 100% of clicks, so Toilet Odor Eliminator is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$119K/yr110K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
81%top-5 click share · 5 brands · 59 sellers

Flapen Score

Toilet Odor Eliminator against its category

The dotted line is the Health & Household average. Past it, Toilet Odor Eliminator is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Odor Eliminator market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Odor Eliminator 110K times last year and spent an estimated $119K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
12.8%
Market size, estimated
$119Ka year
Peak month
July1.5× the quietest month
Top search term
lysol click gel34K searches a year

02 · Price

A sale here is worth $8.45.

Listings sell for $8.45 on average, from $3.62 to $19.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $8.45 that is $11K to $13K a year per listing.

Average price
$8.45under the $15 to $100 sweet spot
Price range
$3.62–$19.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$11K–$13K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Bathroom Cleaners. It carries 30,641 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#102in Bathroom Cleaners
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
30,641per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Toilet Odor Eliminator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 213%
  • Brand 35%
  • Brand 44%
  • Brand 52%

Demand

Toilet Odor Eliminator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Toilet Odor Eliminator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lysol click gel34K/yr
  • lysol click gel toilet bowl cleaner17K/yr
  • toilet flowers stamp gel16K/yr
  • lysol gel toilet bowl cleaner click gel6K/yr
  • lysol toilet gel7K/yr
  • lysol toilet bowl cleaner click gel4K/yr
  • lysol click gel automatic toilet bowl cleaner5K/yr
  • lysol toilet gel stamp12K/yr
  • toilet click gel4K/yr
  • click gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Odor Eliminator

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
31%of negative reviews mention “Smell”
0.1%of orders come back
“Awful smell”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toilet Odor Eliminator questions

Answered from the same tracked data.