Is toilet deodorizer odor eliminator profitable to sell on Amazon United States?

The niche generates $118K/yr across 34 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the toilet deodorizer odor eliminator niche?

16 brands and 153 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in toilet deodorizer odor eliminator?

Top complaints mined from reviews: Smell, Durability, Functionality-Overall. The return rate is 0.2%.

When does demand for toilet deodorizer odor eliminator peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the toilet deodorizer odor eliminator niche?

Listings span $3.62–$64.87; the average listing price is $14.65 (sweet spot $15–$100). The average incumbent carries 19,293 reviews — the moat a new listing must climb.

toilet deodorizer odor eliminator

Worth a look

Shows low returns (0.2%), but a deep review moat (19,293 avg reviews) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$3.62–$64.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.65

avg listing price — sweet spot $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Okay$118K

$118K/yr · 98K searches

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Review moat

Bad19,293.41

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, toilet deodorizer odor eliminator is a $118K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

toilet deodorizer odor eliminator market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $88K–$117K; units × avg price
Conversion rate: 8.3%
Avg BSR: #135
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 2.6%
Avg brand age: 49 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

153

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

16%

Lysol41%
Soft Scrub13%
Febreze9%
Fresh Products8%
Infiniti Clean8%
Bowl Fresh5%
Open — no brand owns it (10 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -0.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top toilet deodorizer odor eliminator search terms

toilet air freshener29K/yr +10.7%3.9% conv.
toilet deodorizer hanger17K/yr +7.4%6.4% conv.
toilet fresheners rim hanger15K/yr +2.0%7.4% conv.
toilet air freshener odor eliminator9K/yr +9.3%2.9% conv.
toilet perfume7K/yr +8.4%1.8% conv.
toilet bowl hanger6K/yr +14.5%8.5% conv.
toilet bowl clip5K/yr -31.8%6.5% conv.
toilet bowl deodorizer rim hanger9K/yr -58.0%6.0% conv.

All search terms

Top toilet deodorizer odor eliminator products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lysol Automatic In-The-Bowl Toilet Cleaner Cleans and Freshens Toilet Bowl Lemon Breeze Scent (Pack of 2)

Lysol$3.624.4★5,386 rev

Lysol Click Gel Automatic Toilet Bowl Cleaner Toilet Gel Stamp Toilet Freshener Bathroom Essentials Refreshing Mango & Hibiscus Scent 6 Count (Pack of 1)

Lysol$3.914.4★65,411 rev

Lysol Automatic In-The-Bowl Toilet Cleaner Cleans and Freshens Toilet Bowl Atlantic Fresh Scent 2 Count (Pack of 1)

Lysol$3.834.3★20,009 rev

Soft Scrub 4-in-1 Rim Hanger Toilet Bowl Cleaner Lavender 2 Count

Soft Scrub$4.474.4★7,790 rev

Infiniti Clean Toilet Bowl Cleaner Rim Hanger 6 Count Automatic Bowl Toilet Cleaner Cleans and Freshens Toilet Bowl 7 Month (Ocean)

Infiniti Clean$12.884.0★149 rev

Newest

by launch date

Infiniti Clean Toilet Bowl Cleaner Rim Hanger 6 Count Automatic Bowl Toilet Cleaner Cleans and Freshens Toilet Bowl 7 Month (Lavender)

Infiniti Clean$12.63149 rev

4mo ago

STRN Toilet Bowl Cleaners Rim Hanger Toilet Bowl Cleaning Balls Ocean & Lavender Scents Toilet Bowl Freshener 8 Packs(32 balls)

STRN$16.9127 rev

7mo ago

Infiniti Clean Toilet Bowl Cleaner Rim Hanger 6 Count Automatic Bowl Toilet Cleaner Cleans and Freshens Toilet Bowl 7 Month (Ocean)

Infiniti Clean$12.88149 rev

10mo ago

Soft Scrub 4-in-1 Rim Hanger Toilet Bowl Cleaner Sapphire Waters 2 Count

Soft Scrub$3.62267 rev

1y ago

TheMadFox 6 Pack Toilet Bowl Freshener Clip Eco Bowl Clip Air Freshener for Bathroom Odor Eliminator with Natural Fragrance Oils Long Lasting Up to 30 Days Discreet Secure Clip for Toilet Rim

TheMadFox$18.47190 rev

1y ago

What buyers say about toilet deodorizer odor eliminator

What buyers praise and complain about, mined from review topics.

What buyers love

Smell38%

“Good deodorizer”

Ease Of Cleaning8%

“Great for clean”

Quality-Overall7%

“Reliable Product”

Value For Money7%

“Very affordable”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Use5%

“Easy to Open”

Efficiency4%

“Works perfectly”

Freshness2%

“Fresh and clean”

Durability2%

“They work very well and they last”

Color1%

“I like the nice color”

What buyers complain about

Smell33%

“Unpleasant odor”

Durability8%

“Does not last one month”

Functionality-Overall6%

“Did not work”

Ease Of Cleaning6%

“Does not assist in cleaning”

Value For Money5%

“Too expensive”

Advertised Vs Actual Product3%

“Not as advertised”

Strength2%

“This is very flimsy”

Color2%

“A small blue colored”

Ease Of Use2%

“Impossible to Use”

Quality-Overall2%

“Garbage”

Top return reasons

Smell43%

Advertised Vs Actual Product10%

Functionality-Overall7%

Leak-Proof7%

Size-Overall6%