Toilet Deodorizer
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 94% of clicks, so Toilet Deodorizer is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $1.3M/yr1.4M searches / yr
- 90-day growth
- +11.0%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 83 sellers
Flapen Score
Toilet Deodorizer against its category
The dotted line is the Health & Household average. Past it, Toilet Deodorizer is stronger. Inside it, weaker.
Market
The Toilet Deodorizer market on Amazon at a glance
Shoppers on Amazon United States searched for Toilet Deodorizer 1.4M times last year and spent an estimated $1.3M. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +11.0%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $1.3Ma year
- Peak month
- September2.2× the quietest month
- Top search term
- toilet gel stamps186K searches a year
02 · Price
A sale here is worth $8.61.
Listings sell for $8.61 on average, from $3.62 to $19.67. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $8.61 that is $52K to $69K a year per listing.
- Average price
- $8.61under the $15 to $100 sweet spot
- Price range
- $3.62–$19.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $52K–$69K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Bathroom Cleaners. It carries 19,542 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #94in Bathroom Cleaners
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 19,542per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Toilet Deodorizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
83
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
4%
- Brand 150%
- Brand 235%
- Brand 35%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (4 brands, 4%)
Demand
Toilet Deodorizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
Search terms
Top Toilet Deodorizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toilet gel stamps186K/yr
- scrubbing bubbles toilet gel100K/yr
- toilet freshener106K/yr
- toilet deodorizer75K/yr
- toilet gel89K/yr
- toilet bowl freshener68K/yr
- toilet bowl gel stamp61K/yr
- toilet stamp gel86K/yr
- toilet bowl deodorizer41K/yr
- toilet stamps32K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Deodorizer
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Deodorizer questions
Answered from the same tracked data.









