Toilet Brush Replacement Head
PassToilet Brush Replacement Head scores 67 out of 100, a Pass. Shoppers spend an estimated $40.7M a year here, search demand grew +118.8% this quarter, and an estimated 0.2% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 14,768 Health & Household niches · +18 vs the category median of 4967
- Market size
- $40.7M/yr6.0M searches / yr
- 90-day growth
- +118.8%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 93 sellers
Flapen Score
Toilet Brush Replacement Head against its category
The dotted line is the Health & Household average. Past it, Toilet Brush Replacement Head is stronger. Inside it, weaker.
Market
The Toilet Brush Replacement Head market on Amazon at a glance
Shoppers on Amazon United States searched for Toilet Brush Replacement Head 6.0M times last year and spent an estimated $40.7M. The top 5 brands take 93% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 45.6% of those searches ended in a purchase.
Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 45.6% of those searches ended in a purchase. Searches in the last 90 days moved +118.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40.7M a year.
- Searches, last 12 months
- 6.0M
- Growth, 90 days vs prior 90
- +118.8%
- Conversion, latest week
- 45.6%
- Market size, estimated
- $40.7Ma year
- Top search term
- clorox toilet wand refills1.5M searches a year
02 · Price
A sale here is worth $14.98.
Listings sell for $14.98 on average, from $6.99 to $30.42. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $14.98 that is $899K to $1.2M a year per listing.
- Average price
- $14.98under the $15 to $100 sweet spot
- Price range
- $6.99–$30.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- $899K–$1.2M
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Bathroom Cleaners. It carries 9,652 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Bathroom Cleaners
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 9,652per listing
- Listings tracked
- 20
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Toilet Brush Replacement Head products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
93
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
5%
- Brand 174%
- Brand 26%
- Brand 36%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (3 brands, 5%)
Demand
Toilet Brush Replacement Head search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked
Search terms
Top Toilet Brush Replacement Head search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clorox toilet wand refills1.5M/yr
- toilet wand refills720K/yr
- clorox wand refills214K/yr
- toilet cleaner refill pads76K/yr
- toilet scrubber refill46K/yr
- toilet bowl cleaner refills49K/yr
- toilet wand refill40K/yr
- disposable toilet brush refills36K/yr
- toilet bowl wand refills32K/yr
- toilet brush refills37K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Brush Replacement Head
We read the reviews and the return reasons for every product selling here.
“does not clean”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Brush Replacement Head questions
Answered from the same tracked data.