Toilet Bowl Cleaners

Shoppers searched for this 9.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.4M a year.

Searches, last 12 months

9.5M

Growth, 90 days vs prior 90

+15.3%

Conversion, latest week

19.8%

Market size, estimated

$14.4Ma year

Peak month

July1.4× the quietest month

Top search term

toilet bowl cleaners4.0M searches a year

Listings sell for $7.63 on average, from $3.74 to $21.21. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $7.63 that is $610K to $763K a year per listing.

Average price

$7.63under the $15 to $100 sweet spot

Price range

$3.74–$21.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

80,000–100,000

Revenue per listing a year

$610K–$763K

Returns

0.2%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Bathroom Cleaners. It carries 56,048 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#16in Bathroom Cleaners

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

56,048per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months