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Toile Wrapping Paper

Fail

Prices span $7.49–$14.95, mostly outside the sweet spot, so Toile Wrapping Paper is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$22K/yr63K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
36%top-5 click share · 17 brands · 19 sellers

Flapen Score

Toile Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Toile Wrapping Paper is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toile Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Toile Wrapping Paper 63K times last year and spent an estimated $22K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
3.2%
Market size, estimated
$22Ka year
Peak month
December22.8× the quietest month
Top search term
toile wrapping paper22K searches a year

02 · Price

A sale here is worth $10.93.

Listings sell for $10.93 on average, from $7.49 to $14.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $10.93 that is $0 to $1K a year per listing.

Average price
$10.93under the $15 to $100 sweet spot
Price range
$7.49–$14.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #912 within Gift Wrap Paper. It carries 94 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#912in Gift Wrap Paper
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
94per listing
Listings tracked
36

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Toile Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

19

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

22%

  • Brand 127%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Toile Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 22.8×

Search terms

Top Toile Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toile wrapping paper22K/yr
  • french wrapping paper6K/yr
  • red toile wrapping paper5K/yr
  • christmas toile wrapping paper9K/yr
  • toile christmas wrapping paper15K/yr
  • toile wrapping paper christmas7K/yr

Reviews and returns

What reviews say buyers love and hate about Toile Wrapping Paper

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Roll may be short”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toile Wrapping Paper questions

Answered from the same tracked data.