Toile Wrapping Paper
FailPrices span $7.49–$14.95, mostly outside the sweet spot, so Toile Wrapping Paper is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $22K/yr63K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 36%top-5 click share · 17 brands · 19 sellers
Flapen Score
Toile Wrapping Paper against its category
The dotted line is the Health & Household average. Past it, Toile Wrapping Paper is stronger. Inside it, weaker.
Market
The Toile Wrapping Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Toile Wrapping Paper 63K times last year and spent an estimated $22K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $22Ka year
- Peak month
- December22.8× the quietest month
- Top search term
- toile wrapping paper22K searches a year
02 · Price
A sale here is worth $10.93.
Listings sell for $10.93 on average, from $7.49 to $14.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $10.93 that is $0 to $1K a year per listing.
- Average price
- $10.93under the $15 to $100 sweet spot
- Price range
- $7.49–$14.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #912 within Gift Wrap Paper. It carries 94 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 9.5%
- Average rank
- #912in Gift Wrap Paper
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 94per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Toile Wrapping Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
19
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
36%
Top 20: 79%
Open market
22%
- Brand 127%
- Brand 214%
- Brand 310%
- Brand 410%
- Brand 59%
- Brand 68%
Demand
Toile Wrapping Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 22.8×
Search terms
Top Toile Wrapping Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toile wrapping paper22K/yr
- french wrapping paper6K/yr
- red toile wrapping paper5K/yr
- christmas toile wrapping paper9K/yr
- toile christmas wrapping paper15K/yr
- toile wrapping paper christmas7K/yr
Reviews and returns
What reviews say buyers love and hate about Toile Wrapping Paper
We read the reviews and the return reasons for every product selling here.
“Roll may be short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toile Wrapping Paper questions
Answered from the same tracked data.









