toile wrapping paper
Skip itPrices mostly outside the sweet spot ($7.49–$14.95) — this niche doesn't clear our bar today.
Review moat
Incredible94.22avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.93avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 63K searches
Price range
Bad$7.49–$14.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, toile wrapping paper is a $22K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
toile wrapping paper market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $16K–$22K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #912
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 9.5%
- Avg brand age
- 23 months
- Avg seller age
- 259 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
19
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
36%
Top 20: 79%
Open market
22%
- WRAPAHOLIC27%
- JarThenaAMCS14%
- Sanixin10%
- Ywdbzjhs10%
- RUSPEPA9%
- Vnaaem8%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -12.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 22.8×
Top toile wrapping paper search terms
- toile wrapping paper22K/yr
- french wrapping paper6K/yr
- red toile wrapping paper5K/yr
- christmas toile wrapping paper9K/yr
- toile christmas wrapping paper15K/yr
- toile wrapping paper christmas7K/yr
Top toile wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WRAPAHOLIC Blue Toile Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Vintage French Nature Bird & Floral Wrapping Paper for Wedding Birthday Bridal Shower Tea Party Anniversary
WRAPAHOLIC$9.974.5★54 rev
Vnaaem Blue FLoral Wrapping Paper Roll - Toile White & Blue Flower Bird Butterfly Design Gift Wrap for Spring Holiday Birthday Wedding Party Bridal Shower Mothers Day(Total 28.5 sq.ft)
Vnaaem$9.714.2★70 rev
JarThenaAMCS Classic French Village Printed Wrapping Paper Roll 17 In x 32.8Ft White Blue Rustic Rural Scenery Gift Wrap Decorative Art Paper for Birthday Gift Packing Supplies
JarThenaAMCS$14.394.7★109 rev
JarThenaAMCS Classic French Village Printed Wrapping Paper -Mini Roll- 17 In x 32.8 Ft White Green Rustic Rural Scenery Gift Wrap Paper for Birthday DIY Crafts Supplies
JarThenaAMCS$14.954.7★109 rev
Ywdbzjhs 1 Roll Vantage French Toile Wrapping Paper Roll - Mini Roll - 17 In x 33 Ft - Countryside Horses Bridges and Trees Village Toile Gift Wrap Paper for Birthday Wedding Party Supplies (Retro) (Green)
Ywdbzjhs$7.564.6★21 rev
Newest
by launch date
Joviwrap Paris Wrapping Paper Roll France Themed Gift Wrap with Eiffel Tower Arc de Triomphe Notre-Dame Vintage Elements for Travel Lovers Birthdays 17 Inch x 16.4 Feet
Joviwrap$13.026 rev
WRAPAHOLIC 10 Sheets Vintage Paris Kraft Flower Wrapping Paper - 18 x 18 inch Retro French Travel Newspaper Bouquet Wrapping Paper Florist Supplies Packaging for Birthday Wedding Gift DIY
WRAPAHOLIC$8.556 rev
Vnaaem Blue FLoral Wrapping Paper Roll - Toile White & Blue Flower Bird Butterfly Design Gift Wrap for Spring Holiday Birthday Wedding Party Bridal Shower Mothers Day(Total 28.5 sq.ft)
Vnaaem$9.7170 rev
WRAPAHOLIC Kraft Vintage Paris Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Retro French Travel Newspaper Wrapping Paper for Birthday Wedding Anniversary Bridal Shower
WRAPAHOLIC$10.078 rev
Dtiafu French Village Wrapping Paper Roll - Blue White Print Farmhouse Rustic Rural Scenery Gift Wrap Design for Baby Shower Holiday Birthday Gift Packing Supplies Total 28.5 sq.ft
Dtiafu$8.95285 rev
Trending
90-day click momentumWRAPAHOLIC 10 Sheets Vintage Paris Kraft Flower Wrapping Paper - 18 x 18 inch Retro French Travel Newspaper Bouquet Wrapping Paper Florist Supplies Packaging for Birthday Wedding Gift DIY
WRAPAHOLIC$8.555.0★
WRAPAHOLIC Kraft Vintage Paris Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Retro French Travel Newspaper Wrapping Paper for Birthday Wedding Anniversary Bridal Shower
WRAPAHOLIC$10.073.6★
Joviwrap Paris Wrapping Paper Roll France Themed Gift Wrap with Eiffel Tower Arc de Triomphe Notre-Dame Vintage Elements for Travel Lovers Birthdays 17 Inch x 16.4 Feet
Joviwrap$13.024.6★
Vnaaem Blue FLoral Wrapping Paper Roll - Toile White & Blue Flower Bird Butterfly Design Gift Wrap for Spring Holiday Birthday Wedding Party Bridal Shower Mothers Day(Total 28.5 sq.ft)
Vnaaem$9.714.2★
Dtiafu French Village Wrapping Paper Roll - Blue White Print Farmhouse Rustic Rural Scenery Gift Wrap Design for Baby Shower Holiday Birthday Gift Packing Supplies Total 28.5 sq.ft
Dtiafu$8.954.2★
What buyers say about toile wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Well-made, luxe looking gifts”
“Perfect if you want a statement look”
“the color is very accurate”
“Makes a beautiful gift”
“true to the image”
“Perfect Thickness”
“Its a good size”
“The Chinoiserie animal patterns have such an elegant, vintage inspired look with a lovely blue color palette that feels unique and high end”
“It's thick and easy to use”
“I also appreciate that tape seems to stick well to this paper which I sometimes struggle with on comparable brands”
What buyers complain about
“Roll may be short”
“It was thick”
“Its a weird blue color”
“Smells bad”
“Sadly a low quality product that is see-through”
“We can't always tell the weight or feel of paper in the description”
“My only gripes are 1”
Top return reasons
Common questions
- Is toile wrapping paper profitable to sell on Amazon United States?
- The niche generates $22K/yr across 36 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the toile wrapping paper niche?
- 17 brands and 19 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in toile wrapping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 3.9%.
- When does demand for toile wrapping paper peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 22.8× the quietest.
- What does it cost to enter the toile wrapping paper niche?
- Listings span $7.49–$14.95; the average listing price is $10.93 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.