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Togo Cups with Lids

Fail

The top 5 brands take 100% of clicks, so Togo Cups with Lids is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$99K/yr21K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
68%top-5 click share · 5 brands · 163 sellers

Flapen Score

Togo Cups with Lids against its category

The dotted line is the Health & Household average. Past it, Togo Cups with Lids is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Togo Cups with Lids market on Amazon at a glance

Shoppers on Amazon United States searched for Togo Cups with Lids 21K times last year and spent an estimated $99K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
13.4%
Market size, estimated
$99Ka year
Peak month
July1.8× the quietest month
Top search term
dixie coffee cups 16 oz9K searches a year

02 · Price

A sale here is worth $35.49.

Listings sell for $35.49 on average, from $3.87 to $130.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $35.49 that is $4K to $9K a year per listing.

Average price
$35.49inside the $15 to $100 sweet spot
Price range
$3.87–$130.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #747 within Disposable Drinkware. It carries 7,719 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
67%
Out of stock, average day
0.9%
Average rank
#747in Disposable Drinkware
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
7,719per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Togo Cups with Lids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

163

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 223%
  • Brand 38%
  • Brand 42%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Togo Cups with Lids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Togo Cups with Lids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dixie coffee cups 16 oz9K/yr
  • dixie cups 16 oz4K/yr
  • dixie 16 oz coffee cups with lids4K/yr
  • dixie 16 oz coffee cups4K/yr

Reviews and returns

What reviews say buyers love and hate about Togo Cups with Lids

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
40%of negative reviews mention “Leak-Proof”
0.4%of orders come back
“Cups Leak”
A buyer, on “Leak-Proof”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Togo Cups with Lids questions

Answered from the same tracked data.