Skip to content
42

togo cups with lids

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 18Conversion 96Competition 28Returns 98Price range 67Avg price 95Brand share 0Review moat 23Quality gap 24

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$35.49

avg listing price — sweet spot $15–$100

Price range

Good$3.87–$130.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$99K

$99K/yr · 21K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,718.93

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, togo cups with lids is a $99K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

togo cups with lids market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$106K–$142K
units × avg price
Conversion rate
13.4%
Avg BSR
#747
Page quality
0%
Prime
67%
Sponsored
47%
Out of stock
0.9%
Avg brand age
58 months
Avg seller age
150 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

163

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Dixie67%
  • Georgia-Pacific23%
  • Hefty8%
  • Paper Plates/Bowls2%
  • DuraCasa1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -13.0% search growth over the last 90 days.
1K750Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Top togo cups with lids search terms

  • dixie coffee cups 16 oz9K/yr
  • dixie cups 16 oz4K/yr
  • dixie 16 oz coffee cups with lids4K/yr
  • dixie 16 oz coffee cups4K/yr
All search terms

Top togo cups with lids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$10K15%$15K20%$20K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about togo cups with lids

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Good For The Price”

Color15%

“Colors are bright”

Quality-Overall11%

“Its Dixie so its a good brand”

Size-Overall8%

“These fit”

Advertised Vs Actual Product8%

“Just as advertised”

Durability8%

“Durable and the lids stay on”

Strength7%

“Very sturdy”

Temperature Retention6%

“Great for hot liquids as well as cold”

Ease Of Use5%

“So convenient”

Thickness2%

“they feel thicker than some other disposable cups”

What buyers complain about

Leak-Proof40%

“Cups Leak”

Quality-Overall9%

“my note is that quality control is lacking”

Size-Overall9%

“they do not fit”

Thickness6%

“Very thin lid”

Strength5%

“The cups are flimsy”

Taste-Overall3%

“tasted the unpleasant bitterness”

Value For Money2%

“better price”

Ease Of Cleaning2%

“I hated cleaning it”

Heating1%

“Does not keep hot drinks hot long at all”

Advertised Vs Actual Product1%

“Its not clear that that is the case from the description”

Top return reasons

Size-Overall41%
Value For Money13%
Advertised Vs Actual Product8%
Color7%
Leak-Proof7%
Smell3%
Quality-Overall3%
Material Quality2%
Ease Of Use2%
Strength2%

Common questions

Is togo cups with lids profitable to sell on Amazon United States?
The niche generates $99K/yr across 15 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Skip it (42/100).
How competitive is the togo cups with lids niche?
5 brands and 163 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in togo cups with lids?
Top complaints mined from reviews: Leak-Proof, Quality-Overall, Size-Overall. The return rate is 0.4%.
When does demand for togo cups with lids peak?
Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the togo cups with lids niche?
Listings span $3.87–$130.31; the average listing price is $35.49 (sweet spot $15–$100). The average incumbent carries 7,719 reviews — the moat a new listing must climb.