Toenail Fungus Treatment
PassToenail Fungus Treatment scores 66 out of 100, a Pass. Shoppers spend an estimated $12.1M a year here, search demand grew +2.3% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $12.1M/yr5.5M searches / yr
- 90-day growth
- +2.3%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 97 sellers
Flapen Score
Toenail Fungus Treatment against its category
The dotted line is the Health & Household average. Past it, Toenail Fungus Treatment is stronger. Inside it, weaker.
Market
The Toenail Fungus Treatment market on Amazon at a glance
Shoppers on Amazon United States searched for Toenail Fungus Treatment 5.5M times last year and spent an estimated $12.1M. The top 5 brands take 78% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.1M a year.
- Searches, last 12 months
- 5.5M
- Growth, 90 days vs prior 90
- +2.3%
- Conversion, latest week
- 11.1%
- Market size, estimated
- $12.1Ma year
- Peak month
- May1.7× the quietest month
- Top search term
- toenail fungus treatment extra strength817K searches a year
02 · Price
A sale here is worth $19.90.
Listings sell for $19.90 on average, from $8.71 to $44.98. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 25,000 to 30,000 of them. At $19.90 that is $497K to $597K a year per listing.
- Average price
- $19.90inside the $15 to $100 sweet spot
- Price range
- $8.71–$44.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $497K–$597K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #51 within Antifungals. It carries 13,162 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #51in Antifungals
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 13,162per listing
- Listings tracked
- 19
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Toenail Fungus Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
97
Top-5 brand share
78%
Top 20: 99%
Top-5 click share
62%
Top 20: 100%
Open market
16%
- Brand 136%
- Brand 214%
- Brand 311%
- Brand 410%
- Brand 57%
- Brand 65%
- Open — no brand owns it (6 brands, 16%)
Demand
Toenail Fungus Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Toenail Fungus Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toenail fungus treatment extra strength817K/yr
- nail fungus treatment extra strength619K/yr
- toenail fungus treatment477K/yr
- kerasal413K/yr
- toe nail fungus treatments559K/yr
- fungus nail treatment396K/yr
- fungi nail314K/yr
- nail fungus treatment407K/yr
- toe fungus treatment for toenail274K/yr
- nail fungus177K/yr
Reviews and returns
What reviews say buyers love and hate about Toenail Fungus Treatment
We read the reviews and the return reasons for every product selling here.
“Works slowly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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FAQ
Common Toenail Fungus Treatment questions
Answered from the same tracked data.