Toddler Vitamin D
FailThe top 5 brands take 97% of clicks, so Toddler Vitamin D is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $425K/yr261K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 63%top-5 click share · 7 brands · 574 sellers
Flapen Score
Toddler Vitamin D against its category
The dotted line is the Health & Household average. Past it, Toddler Vitamin D is stronger. Inside it, weaker.
Market
The Toddler Vitamin D market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Vitamin D 261K times last year and spent an estimated $425K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $425K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $425Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- mary ruth vitamin d82K searches a year
02 · Price
A sale here is worth $18.96.
Listings sell for $18.96 on average, from $8.91 to $27.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $18.96 that is $28K to $38K a year per listing.
- Average price
- $18.96inside the $15 to $100 sweet spot
- Price range
- $8.91–$27.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $28K–$38K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Vitamin D. It carries 4,034 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #149in Vitamin D
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 4,034per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Toddler Vitamin D products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
574
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
1%
- Brand 184%
- Brand 25%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Toddler Vitamin D search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Search terms
Top Toddler Vitamin D search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mary ruth vitamin d82K/yr
- toddler vitamin d33K/yr
- vitamin d toddler20K/yr
- vitamin d drops for toddlers 1-313K/yr
- vitamin d for toddlers 1-310K/yr
- vitamin d mary ruth11K/yr
- vitamin d for toddlers15K/yr
- mary ruths vitamin d11K/yr
- mary ruth d310K/yr
- vitamin d drops for toddlers8K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Vitamin D
We read the reviews and the return reasons for every product selling here.
“Horrible After Taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Vitamin D questions
Answered from the same tracked data.