Skip to content

Toddler Electric Toothbrush

Fail

The top 5 brands take 95% of clicks, so Toddler Electric Toothbrush is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$114K/yr101K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
74%top-5 click share · 7 brands · 38 sellers

Flapen Score

Toddler Electric Toothbrush against its category

The dotted line is the Health & Household average. Past it, Toddler Electric Toothbrush is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Electric Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Electric Toothbrush 101K times last year and spent an estimated $114K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
7.1%
Market size, estimated
$114Ka year
Peak month
November7.7× the quietest month
Top search term
baby electric toothbrush48K searches a year

02 · Price

A sale here is worth $15.87.

Listings sell for $15.87 on average, from $6.85 to $24.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.87 that is $4K to $8K a year per listing.

Average price
$15.87inside the $15 to $100 sweet spot
Price range
$6.85–$24.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Baby & Child Dental Care. It carries 5,848 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Baby & Child Dental Care
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
5,848per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Toddler Electric Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

38

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Brand 170%
  • Brand 28%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Toddler Electric Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Toddler Electric Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby electric toothbrush48K/yr
  • toddler electric toothbrush age 1-214K/yr
  • electric toothbrush toddlers 1-38K/yr
  • baby toothbrush electric6K/yr
  • electric baby toothbrush5K/yr
  • baby sonic toothbrush4K/yr
  • infant electric toothbrush4K/yr
  • vibrating toothbrush toddler4K/yr
  • electric toothbrush baby3K/yr
  • baby vibrating toothbrush3K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Electric Toothbrush

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
27%of negative reviews mention “Durability”
0.7%of orders come back
“Breaks quickly”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toddler Electric Toothbrush questions

Answered from the same tracked data.