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Toddler Cold

Fail

Demand is soft, at -54.3% this quarter, so Toddler Cold is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$99K/yr83K searches / yr
90-day growth
-54.3%search demand this quarter
Competition
79%top-5 click share · 4 brands · 487 sellers

Flapen Score

Toddler Cold against its category

The dotted line is the Health & Household average. Past it, Toddler Cold is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Cold market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Cold 83K times last year and spent an estimated $99K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-54.3%
Conversion, latest week
8.6%
Market size, estimated
$99Ka year
Peak month
February6.9× the quietest month
Top search term
vicks patches14K searches a year

02 · Price

A sale here is worth $13.93.

Listings sell for $13.93 on average, from $9.25 to $23.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $13.93 that is $10K to $14K a year per listing.

Average price
$13.93under the $15 to $100 sweet spot
Price range
$9.25–$23.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$14K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #339 within Cough & Cold. It carries 4,085 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#339in Cough & Cold
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,085per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Toddler Cold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

487

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 226%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Toddler Cold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Toddler Cold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vicks patches14K/yr
  • boiron kids16K/yr
  • kids cold relief7K/yr
  • cold relief for kids4K/yr
  • vicks patches for kids6K/yr
  • vicks vapor patch4K/yr
  • vapo patch4K/yr
  • vapor patch5K/yr
  • vicks patches for adults5K/yr
  • vapor patches for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Cold

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Smell”
0.1%of orders come back
“I found the scent overwhelmingly menthol”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Toddler Cold questions

Answered from the same tracked data.