Toddler Cold
FailDemand is soft, at -54.3% this quarter, so Toddler Cold is a Fail.
- Flapen Score
- 35 / 100Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 4935
- Market size
- $99K/yr83K searches / yr
- 90-day growth
- -54.3%search demand this quarter
- Competition
- 79%top-5 click share · 4 brands · 487 sellers
Flapen Score
Toddler Cold against its category
The dotted line is the Health & Household average. Past it, Toddler Cold is stronger. Inside it, weaker.
Market
The Toddler Cold market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Cold 83K times last year and spent an estimated $99K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -54.3%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $99Ka year
- Peak month
- February6.9× the quietest month
- Top search term
- vicks patches14K searches a year
02 · Price
A sale here is worth $13.93.
Listings sell for $13.93 on average, from $9.25 to $23.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $13.93 that is $10K to $14K a year per listing.
- Average price
- $13.93under the $15 to $100 sweet spot
- Price range
- $9.25–$23.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $10K–$14K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #339 within Cough & Cold. It carries 4,085 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #339in Cough & Cold
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 4,085per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Toddler Cold products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vicks VapoPatch Wearable Mess-Free Aroma Patch Soothing & Comforting Non-Medicated Vicks Vapors For Adults & Children Ages 6+ 5ct (2 pack)
- Price
- $18.23
- Rating
- 4.4/5
- Reviews
- 5,038
- Age
- 7y ago

Vicks Childrens VapoPatch Wearable Mess-Free Aroma Patch Soothing & Comforting Non-Medicated Vicks Vapors For Children Ages 6+ 5ct - Pack of 2
- Price
- $18.70
- Rating
- 4.7/5
- Reviews
- 2,888
- Age
- 7y ago

Boiron ColdCalm Kids Pellets for Relief of Common Cold Symptoms Such as Sneezing Runny Nose Sore Throat and Nasal Congestion - 2 Count (160 Pellets)
- Price
- $11.40
- Rating
- 4.7/5
- Reviews
- 2,801
- Age
- 17y ago

Boiron Chestal Kids Pellets for Cough and Mucus Relief Nasal or Chest Congestion and Sore Throat Relief - 2 Count (160 Pellets)
- Price
- $11.22
- Rating
- 4.6/5
- Reviews
- 1,854
- Age
- 5y ago

Boiron ColdCalm Kids Single-Use Drops for Relief from Cold Symptoms of Sneezing Runny Nose and Nasal Congestion - Sterile and Non-Drowsy Liquid Doses - 30 Count
- Price
- $11.63
- Rating
- 4.8/5
- Reviews
- 760
- Age
- 7y ago
Trending
estimated 90-day click momentum
Olbas Breathe Easy Patches Natural Sinus & Nasal Relief for Kids Over 3 Years Eucalyptus Infused Non-Drowsy Long Lasting Soothing Vapor Patches (1 Pack 6 Patches)
- Price
- $9.25
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago

Chestal Kids Cold & Cough Pellets for Nasal & Chest Congestion Fitful Cough Sneezing Occasional Minor Sore Throat and Runny or Stuffy Nose - 2 Count (160 Pellets)
- Price
- $13.45
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 10mo ago

Boiron AllergyCalm Kids Pellets for Relief from Allergy and Hay Fever Symptoms of Sneezing Runny Nose and Itchy Eyes or Throat - 3 Count (240 Pellets)
- Price
- $10.89
- Rating
- 4.7/5
- Reviews
- 832
- Age
- 3y ago

Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
- Price
- $15.76
- Rating
- 4.7/5
- Reviews
- 20,833
- Age
- 10y ago

Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
- Price
- $23.48
- Rating
- 4.6/5
- Reviews
- 1,825
- Age
- 3y ago
Newest
by launch date
Olbas Breathe Easy Patches Natural Sinus & Nasal Relief for Kids Over 3 Years Eucalyptus Infused Non-Drowsy Long Lasting Soothing Vapor Patches (1 Pack 6 Patches)
- Price
- $9.25
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago

Chestal Kids Cold & Cough Pellets for Nasal & Chest Congestion Fitful Cough Sneezing Occasional Minor Sore Throat and Runny or Stuffy Nose - 2 Count (160 Pellets)
- Price
- $13.45
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 10mo ago

Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
- Price
- $23.48
- Rating
- 4.6/5
- Reviews
- 1,825
- Age
- 3y ago

Boiron AllergyCalm Kids Pellets for Relief from Allergy and Hay Fever Symptoms of Sneezing Runny Nose and Itchy Eyes or Throat - 3 Count (240 Pellets)
- Price
- $10.89
- Rating
- 4.7/5
- Reviews
- 832
- Age
- 3y ago

Boiron Chestal Kids Pellets for Cough and Mucus Relief Nasal or Chest Congestion and Sore Throat Relief - 2 Count (160 Pellets)
- Price
- $11.22
- Rating
- 4.6/5
- Reviews
- 1,854
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
487
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Vicks71%
- Boiron26%
- Olbas2%
- Genexa2%
- Open — no brand owns it (0%)
Demand
Toddler Cold search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.9×
Search terms
Top Toddler Cold search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vicks patches14K/yr
- boiron kids16K/yr
- kids cold relief7K/yr
- cold relief for kids4K/yr
- vicks patches for kids6K/yr
- vicks vapor patch4K/yr
- vapo patch4K/yr
- vapor patch5K/yr
- vicks patches for adults5K/yr
- vapor patches for kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Cold
We read the reviews and the return reasons for every product selling here.
“I found the scent overwhelmingly menthol”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Cold questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









