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Tocopherol

Fail

The top 5 brands take 100% of clicks, so Tocopherol is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$225K/yr76K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
83%top-5 click share · 4 brands · 105 sellers

Flapen Score

Tocopherol against its category

The dotted line is the Health & Household average. Past it, Tocopherol is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tocopherol market on Amazon at a glance

Shoppers on Amazon United States searched for Tocopherol 76K times last year and spent an estimated $225K. All 4 brands take every click. Demand peaks in Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
11.7%
Market size, estimated
$225Ka year
Peak month
April3.3× the quietest month
Top search term
solgar vitamin e27K searches a year

02 · Price

A sale here is worth $25.26.

Listings sell for $25.26 on average, from $13.17 to $55.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $25.26 that is $32K to $38K a year per listing.

Average price
$25.26inside the $15 to $100 sweet spot
Price range
$13.17–$55.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
$32K–$38K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #296 within Vitamin E. It carries 2,586 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#296in Vitamin E
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,586per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 113 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
113 months

Products

Top Tocopherol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 235%
  • Brand 39%
  • Brand 41%

Demand

Tocopherol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 3.3×

Search terms

Top Tocopherol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solgar vitamin e27K/yr
  • mixed tocopherols7K/yr
  • gamma e9K/yr
  • vitamin e with mixed tocopherols pure4K/yr
  • d-alpha-tocopherol5K/yr
  • gamma e life extension5K/yr
  • solgar vitamin e 400 iu3K/yr
  • life extension gamma e3K/yr
  • life extension gamma e mixed tocopherols & tocotrienols2K/yr
  • full spectrum vitamin e3K/yr

Reviews and returns

What reviews say buyers love and hate about Tocopherol

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Vitamin”
20%of negative reviews mention “Vitamin”
<0.1%of orders come back, a rate Amazon rounds to zero
“which is why Im lacking vitamins”
A buyer, on “Vitamin”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Tocopherol questions

Answered from the same tracked data.