Tocopherol
FailThe top 5 brands take 100% of clicks, so Tocopherol is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $225K/yr76K searches / yr
- 90-day growth
- +6.1%search demand this quarter
- Competition
- 83%top-5 click share · 4 brands · 105 sellers
Flapen Score
Tocopherol against its category
The dotted line is the Health & Household average. Past it, Tocopherol is stronger. Inside it, weaker.
Market
The Tocopherol market on Amazon at a glance
Shoppers on Amazon United States searched for Tocopherol 76K times last year and spent an estimated $225K. All 4 brands take every click. Demand peaks in Apr. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- +6.1%
- Conversion, latest week
- 11.7%
- Market size, estimated
- $225Ka year
- Peak month
- April3.3× the quietest month
- Top search term
- solgar vitamin e27K searches a year
02 · Price
A sale here is worth $25.26.
Listings sell for $25.26 on average, from $13.17 to $55.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $25.26 that is $32K to $38K a year per listing.
- Average price
- $25.26inside the $15 to $100 sweet spot
- Price range
- $13.17–$55.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $32K–$38K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #296 within Vitamin E. It carries 2,586 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #296in Vitamin E
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 2,586per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 113 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 113 months
Products
Top Tocopherol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Solgar Vitamin E 268 MG (400 IU) (d-Alpha Tocopherol & Mixed Tocopherols) 100 Softgels - Supports Immune System & Skin Nutrition - Natural Antioxidant - Gluten Free Dairy Free - 100 Servings
- Price
- $13.17
- Rating
- 4.7/5
- Reviews
- 7,685
- Age
- 24y ago

Life Extension Gamma E Mixed Tocopherols & Tocotrienols Complete Vitamin E Spectrum Antioxidant Protection Non-GMO Gluten-Free 60 Softgels
- Price
- $26.34
- Rating
- 4.6/5
- Reviews
- 2,083
- Age
- 22y ago

Solgar Vitamin E 670 mg (1000 IU) 100 Mixed Soft Gels - Non GMO
- Price
- $24.25
- Rating
- 4.7/5
- Reviews
- 7,347
- Age
- 22y ago

Solgar Vitamin E 268 mg (400 IU) 250 Mixed Softgels - Natural Antioxidant
- Price
- $26.28
- Rating
- 4.8/5
- Reviews
- 2,700
- Age
- 20y ago

NOW Supplements Advanced Gamma E Complex Mixed Tocopherols & Tocotrienols Antioxidant Protection* 120 Softgels
- Price
- $21.36
- Rating
- 4.6/5
- Reviews
- 1,572
- Age
- 18y ago
Trending
estimated 90-day click momentum
Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules
- Price
- $37.21
- Rating
- 4.7/5
- Reviews
- 1,054
- Age
- 16y ago

Life Extension Gamma E Mixed Tocopherols & Tocotrienols 60 Softgels (Pack of 2)
- Price
- $55.37
- Rating
- 4.7/5
- Reviews
- 410
- Age
- 8y ago

Life Extension Gamma E Mixed Tocopherols Healthy Aging Vitamin E Supplement Enhanced with Sesame lignans Gluten-Free Non-GMO 60 softgels
- Price
- $20.81
- Rating
- 4.6/5
- Reviews
- 378
- Age
- 9y ago

Solgar Liquid Vitamin E (with Dropper) 2 Fl Oz - Overall Health
- Price
- $14.26
- Rating
- 4.6/5
- Reviews
- 1,664
- Age
- 22y ago

Solgar Vitamin E 268 MG (400 IU) (d-Alpha Tocopherol & Mixed Tocopherols) 100 Softgels - Supports Immune System & Skin Nutrition - Natural Antioxidant - Gluten Free Dairy Free - 100 Servings
- Price
- $13.17
- Rating
- 4.7/5
- Reviews
- 7,685
- Age
- 24y ago
Newest
by launch date
Life Extension Gamma E Mixed Tocopherols & Tocotrienols 60 Softgels (Pack of 2)
- Price
- $55.37
- Rating
- 4.7/5
- Reviews
- 410
- Age
- 8y ago

Life Extension Gamma E Mixed Tocopherols Healthy Aging Vitamin E Supplement Enhanced with Sesame lignans Gluten-Free Non-GMO 60 softgels
- Price
- $20.81
- Rating
- 4.6/5
- Reviews
- 378
- Age
- 9y ago

Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules
- Price
- $37.21
- Rating
- 4.7/5
- Reviews
- 1,054
- Age
- 16y ago

NOW Supplements Advanced Gamma E Complex Mixed Tocopherols & Tocotrienols Antioxidant Protection* 120 Softgels
- Price
- $21.36
- Rating
- 4.6/5
- Reviews
- 1,572
- Age
- 18y ago

Solgar Vitamin E 268 mg (400 IU) 250 Mixed Softgels - Natural Antioxidant
- Price
- $26.28
- Rating
- 4.8/5
- Reviews
- 2,700
- Age
- 20y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
105
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- Solgar55%
- Life Extension35%
- NOW Foods9%
- Pure Encapsulations1%
Demand
Tocopherol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 3.3×
Search terms
Top Tocopherol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- solgar vitamin e27K/yr
- mixed tocopherols7K/yr
- gamma e9K/yr
- vitamin e with mixed tocopherols pure4K/yr
- d-alpha-tocopherol5K/yr
- gamma e life extension5K/yr
- solgar vitamin e 400 iu3K/yr
- life extension gamma e3K/yr
- life extension gamma e mixed tocopherols & tocotrienols2K/yr
- full spectrum vitamin e3K/yr
Reviews and returns
What reviews say buyers love and hate about Tocopherol
We read the reviews and the return reasons for every product selling here.
“which is why Im lacking vitamins”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tocopherol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









