Tobacco
MaybeThe products selling today average only 3.9★. But buyers convert on only 0.9% of searches, so Tobacco is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $104K/yr569K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 31 sellers
Flapen Score
Tobacco against its category
The dotted line is the Health & Household average. Past it, Tobacco is stronger. Inside it, weaker.
Market
The Tobacco market on Amazon at a glance
Shoppers on Amazon United States searched for Tobacco 569K times last year and spent an estimated $104K. The top 5 brands take 72% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.
- Searches, last 12 months
- 569K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $104Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- tobacco281K searches a year
02 · Price
A sale here is worth $20.41.
Listings sell for $20.41 on average, from $8.20 to $48.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $20.41 that is $2K to $5K a year per listing.
- Average price
- $20.41inside the $15 to $100 sweet spot
- Price range
- $8.20–$48.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Smoking Cessation. It carries 1,148 reviews at 3.94 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #178in Smoking Cessation
- Average rating
- 3.94 starsAmazon United States average 4.42 stars
- Average reviews
- 1,148per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Tobacco products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
31
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
23%
- Brand 136%
- Brand 219%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Tobacco search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Tobacco search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tobacco281K/yr
- cigarette tobacco57K/yr
- tabaco31K/yr
- tobacco for smoking32K/yr
- cigarette tobacco for smoking19K/yr
- tabacco18K/yr
- rolling tobacco19K/yr
- smoking tobacco15K/yr
- rolling tobacco for cigarettes13K/yr
- loose tobacco for rolling cigarettes8K/yr
Reviews and returns
What reviews say buyers love and hate about Tobacco
We read the reviews and the return reasons for every product selling here.
“Awful taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tobacco questions
Answered from the same tracked data.