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Tissues with Lotion

Fail

The top 5 brands take 100% of clicks, so Tissues with Lotion is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$2.9M/yr1.0M searches / yr
90-day growth
-33.6%search demand this quarter
Competition
79%top-5 click share · 3 brands · 62 sellers

Flapen Score

Tissues with Lotion against its category

The dotted line is the Health & Household average. Past it, Tissues with Lotion is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tissues with Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Tissues with Lotion 1.0M times last year and spent an estimated $2.9M. All 3 brands take every click. Demand peaks in Jan–Feb–Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 23.6% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
23.6%
Market size, estimated
$2.9Ma year
Peak month
April2.5× the quietest month
Top search term
puffs plus lotion facial tissues495K searches a year

02 · Price

A sale here is worth $11.92.

Listings sell for $11.92 on average, from $5.89 to $28.26. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At $11.92 that is $179K to $238K a year per listing.

Average price
$11.92under the $15 to $100 sweet spot
Price range
$5.89–$28.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
15,000–20,000
Revenue per listing a year
$179K–$238K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Tissues, Toilet Paper & Sprays. It carries 18,995 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Tissues, Toilet Paper & Sprays
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
18,995per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tissues with Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 214%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Tissues with Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 2.5×

Search terms

Top Tissues with Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puffs plus lotion facial tissues495K/yr
  • kleenex with lotion96K/yr
  • tissues with lotion98K/yr
  • lotion tissues51K/yr
  • puffs plus lotion49K/yr
  • puffs plus33K/yr
  • tissue with lotion26K/yr
  • kleenex lotion27K/yr
  • puffs with lotion24K/yr
  • tissues lotion19K/yr

Reviews and returns

What reviews say buyers love and hate about Tissues with Lotion

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Smell”
0.1%of orders come back
“Chemical smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tissues with Lotion questions

Answered from the same tracked data.