tissues with lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 1.0M searches
Price range
Good$5.89–$28.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.92avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad18,995.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tissues with lotion is a $2.9M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Apr–May. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
tissues with lotion market data
- Units sold / yr
- 250K–300K
- avg 15,000–20,000/product
- Revenue / yr
- $3.0M–$3.6M
- units × avg price
- Conversion rate
- 23.6%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Puffs83%
- Kleenex14%
- Amazon Basics3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 2.5×
Top tissues with lotion search terms
- puffs plus lotion facial tissues495K/yr
- kleenex with lotion96K/yr
- tissues with lotion98K/yr
- lotion tissues51K/yr
- puffs plus lotion49K/yr
- puffs plus33K/yr
- tissue with lotion26K/yr
- kleenex lotion27K/yr
- puffs with lotion24K/yr
- tissues lotion19K/yr
Top tissues with lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Puffs Facial Tissues Plus Lotion 8 Family Rectangle Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)
Puffs$12.864.8★35,820 rev
Puffs Facial Tissues Plus Lotion 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)
Puffs$6.404.8★35,820 rev
Puffs Facial Tissues Plus Lotion 4 Mega Cube Boxes 72 Facial Tissues per Box Allergies and Colds (Packaging May Vary)
Puffs$6.274.8★15,897 rev
Puffs Facial Tissues Plus Lotion 10 Cube Boxes 56 Facial Tissues per Box Allergies and Colds (Packaging May Vary) (Packaging May Vary)
Puffs$17.194.8★15,897 rev
Puffs Facial Tissues Plus Lotion 18 Cube Boxes 56 Facial Tissues per Box Allergies and Colds (Packaging May Vary)
Puffs$28.264.8★15,897 rev
Newest
by launch datePuffs Facial Tissues Plus Lotion 18 Cube Boxes 56 Facial Tissues per Box Allergies and Colds (Packaging May Vary)
Puffs$28.2615,897 rev
Kleenex Lotion Facial Tissues with Coconut Oil 8 Cube Boxes 80 Tissues Per Box 3-Ply
Kleenex$15.9327,267 rev
Kleenex Lotion Facial Tissues with Coconut Oil 8 Flat Boxes 180 Tissues Per Box 3-Ply
Kleenex$17.8710,466 rev
Kleenex Lotion Facial Tissues with Coconut Oil 3 Flat Boxes 120 Tissues Per Box 3-Ply
Kleenex$6.0410,466 rev
![Puffs Plus Lotion with Vicks Facial Tissues 4 Cubes 48 Tissues per Box (192 Tissues) [Packaging May Vary]](https://m.media-amazon.com/images/I/41RZyVQqJPL.jpg)
Puffs Plus Lotion with Vicks Facial Tissues 4 Cubes 48 Tissues per Box (192 Tissues) [Packaging May Vary]
Puffs$6.859,559 rev
Trending
90-day click momentumKleenex Lotion Facial Tissues with Coconut Oil 8 Flat Boxes 180 Tissues Per Box 3-Ply
Kleenex$17.874.8★
Puffs Facial Tissues Plus Lotion 8 Family Rectangle Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)
Puffs$12.864.8★
Amazon Basics Facial Tissues with Lotion 2-Ply 300 Count (4 Boxes 75 Tissues per Box) Packaging May Vary
Amazon Basics$5.894.5★
Kleenex Lotion Facial Tissues with Coconut Oil 4 Cube Boxes 60 Tissues Per Box 3-Ply
Kleenex$6.424.8★
Puffs Facial Tissues Plus Lotion 4 Mega Cube Boxes 72 Facial Tissues per Box Allergies and Colds (Packaging May Vary)
Puffs$6.274.8★
What buyers say about tissues with lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Soft tissues”
“Decent price”
“the quality is surprisingly solid”
“Sinus relief”
“Allergy friendly”
“which is especially helpful during cold”
“As advertised”
“has a very pleasurable scent”
“The 2-ply thickness feels durable”
“Strong and Durable: They hold up well without tearing easily”
What buyers complain about
“Chemical smell”
“Not soft at all”
“For me, Bit irritated me”
“Poor quality control”
“They are thick and rough”
“Too big”
“To expensive”
“Half the boxes were wet”
“I have frequent sinus issues”
“Unable to use it”
Top return reasons
Common questions
- Is tissues with lotion profitable to sell on Amazon United States?
- The niche generates $2.9M/yr across 12 tracked products. 90-day search growth is -33.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the tissues with lotion niche?
- 3 brands and 62 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tissues with lotion?
- Top complaints mined from reviews: Smell, Hard Feel, Allergies. The return rate is 0.1%.
- When does demand for tissues with lotion peak?
- Demand peaks in Jan–Feb–Apr–May; the busiest month runs 2.5× the quietest.
- What does it cost to enter the tissues with lotion niche?
- Listings span $5.89–$28.26; the average listing price is $11.92 (sweet spot $15–$100). The average incumbent carries 18,995 reviews — the moat a new listing must climb.