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Tissues 4 Pack

Fail

The top 5 brands take 100% of clicks, so Tissues 4 Pack is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$150K/yr108K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
68%top-5 click share · 4 brands · 105 sellers

Flapen Score

Tissues 4 Pack against its category

The dotted line is the Health & Household average. Past it, Tissues 4 Pack is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tissues 4 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Tissues 4 Pack 108K times last year and spent an estimated $150K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
17.8%
Market size, estimated
$150Ka year
Peak month
August16.4× the quietest month
Top search term
tissues boxes 4 pack8K searches a year

02 · Price

A sale here is worth $7.79.

Listings sell for $7.79 on average, from $5.13 to $16.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $7.79 that is $16K to $19K a year per listing.

Average price
$7.79under the $15 to $100 sweet spot
Price range
$5.13–$16.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
$16K–$19K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Tissues, Toilet Paper & Sprays. It carries 37,578 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Tissues, Toilet Paper & Sprays
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
37,578per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Tissues 4 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 222%
  • Brand 311%
  • Brand 410%

Demand

Tissues 4 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 16.4×

Search terms

Top Tissues 4 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tissues boxes 4 pack8K/yr
  • kleenex tissues boxes 4 pack10K/yr
  • kleenex cubes 4 pack4K/yr
  • kleenex tissues cube boxes 4 pack5K/yr
  • kleenex 4 pack39K/yr
  • kleenex ultra soft facial tissue cube boxes 4 pack3K/yr
  • tissues 4 pack6K/yr
  • box of tissues 4 pack3K/yr
  • tissue boxes 4 pack11K/yr
  • 4 boxes of tissues6K/yr

Reviews and returns

What reviews say buyers love and hate about Tissues 4 Pack

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
28%of negative reviews mention “Hard Feel”
0.1%of orders come back
“Extremely hard”
A buyer, on “Hard Feel”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tissues 4 Pack questions

Answered from the same tracked data.