Tissues 2 Pack
FailThe top 5 brands take 99% of clicks, so Tissues 2 Pack is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $232K/yr184K searches / yr
- 90-day growth
- +36.8%search demand this quarter
- Competition
- 61%top-5 click share · 6 brands · 155 sellers
Flapen Score
Tissues 2 Pack against its category
The dotted line is the Health & Household average. Past it, Tissues 2 Pack is stronger. Inside it, weaker.
Market
The Tissues 2 Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Tissues 2 Pack 184K times last year and spent an estimated $232K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- +36.8%
- Conversion, latest week
- 13.1%
- Market size, estimated
- $232Ka year
- Peak month
- August38.1× the quietest month
- Top search term
- small kleenex boxes16K searches a year
02 · Price
A sale here is worth $9.63.
Listings sell for $9.63 on average, from $2.24 to $28.14. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $9.63 that is $48K to $58K a year per listing.
- Average price
- $9.63under the $15 to $100 sweet spot
- Price range
- $2.24–$28.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $48K–$58K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Tissues, Toilet Paper & Sprays. It carries 25,090 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Tissues, Toilet Paper & Sprays
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 25,090per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Tissues 2 Pack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kleenex Ultra Soft Facial Tissues 3 Flat Boxes 120 Tissues per Box 3-Ply (360 Total) Packaging May Vary
- Price
- $5.99
- Rating
- 4.8/5
- Reviews
- 115,923
- Age
- 2y ago

Kleenex Trusted Care Facial Tissues 3 Flat Boxes 160 Tissues per Box 2-Ply (480 Total) Packaging May Vary
- Price
- $6.45
- Rating
- 4.7/5
- Reviews
- 44,235
- Age
- 4y ago

Kleenex Ultra Soft Facial Tissues 4 Cube Boxes 60 Tissues per Box 3-Ply (240 Total) Packaging May Vary
- Price
- $6.41
- Rating
- 4.8/5
- Reviews
- 29,869
- Age
- 4y ago

Puffs Facial Tissues Ultra Soft 1 Rectangle Box 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)
- Price
- $2.24
- Rating
- 4.8/5
- Reviews
- 15,360
- Age
- 12y ago

Kleenex Ultra Soft Facial Tissues 8 Cube Boxes 80 Tissues per Box 3-Ply Packaging May Vary
- Price
- $16.53
- Rating
- 4.8/5
- Reviews
- 29,869
- Age
- 2y ago
Trending
estimated 90-day click momentum
Kleenex Snap & Go Ultra Soft Facial Tissues 4 On-the-Go Packs 25 Tissues per Pack 3-Ply Packaging May Vary
- Price
- $7.09
- Rating
- 4.8/5
- Reviews
- 990
- Age
- 5mo ago

Kleenex Trusted Care Facial Tissues 4 Cube Boxes 70 Tissues per Box 2-Ply (280 Total) Packaging May Vary
- Price
- $8.18
- Rating
- 4.7/5
- Reviews
- 44,235
- Age
- 2y ago

Kleenex(R) 2-Ply Facial Tissue Flat 100 Count (Pack of 5)
- Price
- $18.00
- Rating
- 4.6/5
- Reviews
- 365
- Age
- 23y ago

TaoBary 24 Packs Flower Small Boxes of Tissues Car Facial Tissue Boxes Disposable Tissue Packs Cube Facial Tissues 2 Ply 960 Sheets for Holiday Party Bathroom Office Floral Home Decor
- Price
- $28.14
- Rating
- 4.2/5
- Reviews
- 219
- Age
- 3y ago

Kleenex Tissues 230 Count 460 Facial Tissues Total 2-ply Pack of 2
- Price
- $12.78
- Rating
- 4.7/5
- Reviews
- 44,235
- Age
- 6y ago
Newest
by launch date
Kleenex Snap & Go Ultra Soft Facial Tissues 4 On-the-Go Packs 25 Tissues per Pack 3-Ply Packaging May Vary
- Price
- $7.09
- Rating
- 4.8/5
- Reviews
- 990
- Age
- 5mo ago

Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary
- Price
- $5.13
- Rating
- 4.5/5
- Reviews
- 22,853
- Age
- 6mo ago

Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)
- Price
- $6.40
- Rating
- 4.8/5
- Reviews
- 15,360
- Age
- 1y ago

Kleenex Ultra Soft Facial Tissues 8 Cube Boxes 80 Tissues per Box 3-Ply Packaging May Vary
- Price
- $16.53
- Rating
- 4.8/5
- Reviews
- 29,869
- Age
- 2y ago

Kleenex Ultra Soft Facial Tissues 3 Flat Boxes 120 Tissues per Box 3-Ply (360 Total) Packaging May Vary
- Price
- $5.99
- Rating
- 4.8/5
- Reviews
- 115,923
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
155
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
0%
- Kleenex71%
- Puffs13%
- Amazon Basics8%
- Presto!4%
- Yinder3%
- TaoBary1%
- Open — no brand owns it (0%)
Demand
Tissues 2 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 38.1×
Search terms
Top Tissues 2 Pack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- small kleenex boxes16K/yr
- kleenex small box5K/yr
- tissues 2 pack43K/yr
- kleenex 3 pack12K/yr
- 3 boxes of tissues7K/yr
- 1 box of tissues6K/yr
- 2 boxes of kleenex7K/yr
- kleenex tissues boxes 2 pack42K/yr
- kleenex 2 pack9K/yr
- tissues 3 pack15K/yr
Reviews and returns
What reviews say buyers love and hate about Tissues 2 Pack
We read the reviews and the return reasons for every product selling here.
“Extremely hard”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tissues 2 Pack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









