Tissues 2 Pack
FailThe top 5 brands take 99% of clicks, so Tissues 2 Pack is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $232K/yr184K searches / yr
- 90-day growth
- +36.8%search demand this quarter
- Competition
- 61%top-5 click share · 6 brands · 155 sellers
Flapen Score
Tissues 2 Pack against its category
The dotted line is the Health & Household average. Past it, Tissues 2 Pack is stronger. Inside it, weaker.
Market
The Tissues 2 Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Tissues 2 Pack 184K times last year and spent an estimated $232K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- +36.8%
- Conversion, latest week
- 13.1%
- Market size, estimated
- $232Ka year
- Peak month
- August38.1× the quietest month
- Top search term
- small kleenex boxes16K searches a year
02 · Price
A sale here is worth $9.63.
Listings sell for $9.63 on average, from $2.24 to $28.14. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $9.63 that is $48K to $58K a year per listing.
- Average price
- $9.63under the $15 to $100 sweet spot
- Price range
- $2.24–$28.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $48K–$58K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Tissues, Toilet Paper & Sprays. It carries 25,090 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Tissues, Toilet Paper & Sprays
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 25,090per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Tissues 2 Pack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
155
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Brand 171%
- Brand 213%
- Brand 38%
- Brand 44%
- Brand 53%
- Brand 61%
- Open — no brand owns it (0%)
Demand
Tissues 2 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 38.1×
Search terms
Top Tissues 2 Pack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small kleenex boxes16K/yr
- kleenex small box5K/yr
- tissues 2 pack43K/yr
- kleenex 3 pack12K/yr
- 3 boxes of tissues7K/yr
- 1 box of tissues6K/yr
- 2 boxes of kleenex7K/yr
- kleenex tissues boxes 2 pack42K/yr
- kleenex 2 pack9K/yr
- tissues 3 pack15K/yr
Reviews and returns
What reviews say buyers love and hate about Tissues 2 Pack
We read the reviews and the return reasons for every product selling here.
“Extremely hard”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tissues 2 Pack questions
Answered from the same tracked data.









