tissues 2 pack
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Growth
Good+36.8%90-day search growth — must beat 0% to launch
Price range
Good$2.24–$28.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$232K$232K/yr · 184K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.63avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad25,090.45avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tissues 2 pack is a $232K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
tissues 2 pack market data
- Units sold / yr
- 50K–60K
- avg 5,000–6,000/product
- Revenue / yr
- $482K–$578K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
155
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Kleenex71%
- Puffs13%
- Amazon Basics8%
- Presto!4%
- Yinder3%
- TaoBary1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.8% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 38.1×
Top tissues 2 pack search terms
- small kleenex boxes16K/yr
- kleenex small box5K/yr
- tissues 2 pack43K/yr
- kleenex 3 pack12K/yr
- 3 boxes of tissues7K/yr
- 1 box of tissues6K/yr
- 2 boxes of kleenex7K/yr
- kleenex tissues boxes 2 pack42K/yr
- kleenex 2 pack9K/yr
- tissues 3 pack15K/yr
Top tissues 2 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kleenex Ultra Soft Facial Tissues 3 Flat Boxes 120 Tissues per Box 3-Ply (360 Total) Packaging May Vary
Kleenex$5.994.8★115,923 rev
Kleenex Trusted Care Facial Tissues 3 Flat Boxes 160 Tissues per Box 2-Ply (480 Total) Packaging May Vary
Kleenex$6.454.7★44,235 rev
Kleenex Ultra Soft Facial Tissues 4 Cube Boxes 60 Tissues per Box 3-Ply (240 Total) Packaging May Vary
Kleenex$6.414.8★29,869 rev
Puffs Facial Tissues Ultra Soft 1 Rectangle Box 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)
Puffs$2.244.8★15,360 rev
Kleenex Ultra Soft Facial Tissues 8 Cube Boxes 80 Tissues per Box 3-Ply Packaging May Vary
Kleenex$16.534.8★29,869 rev
Newest
by launch date
Kleenex Snap & Go Ultra Soft Facial Tissues 4 On-the-Go Packs 25 Tissues per Pack 3-Ply Packaging May Vary
Kleenex$7.09990 rev
Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary
Presto!$5.1322,853 rev
Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)
Puffs$6.4015,360 rev
Kleenex Ultra Soft Facial Tissues 8 Cube Boxes 80 Tissues per Box 3-Ply Packaging May Vary
Kleenex$16.5329,869 rev
Kleenex Ultra Soft Facial Tissues 3 Flat Boxes 120 Tissues per Box 3-Ply (360 Total) Packaging May Vary
Kleenex$5.99115,923 rev
Trending
90-day click momentumKleenex Snap & Go Ultra Soft Facial Tissues 4 On-the-Go Packs 25 Tissues per Pack 3-Ply Packaging May Vary
Kleenex$7.094.8★
Kleenex Trusted Care Facial Tissues 4 Cube Boxes 70 Tissues per Box 2-Ply (280 Total) Packaging May Vary
Kleenex$8.184.7★
Kleenex(R) 2-Ply Facial Tissue Flat 100 Count (Pack of 5)
Kleenex$18.004.6★
TaoBary 24 Packs Flower Small Boxes of Tissues Car Facial Tissue Boxes Disposable Tissue Packs Cube Facial Tissues 2 Ply 960 Sheets for Holiday Party Bathroom Office Floral Home Decor
TaoBary$28.144.2★
Kleenex Tissues 230 Count 460 Facial Tissues Total 2-ply Pack of 2
Kleenex$12.784.7★
What buyers say about tissues 2 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely soft”
“Decent price”
“the quality is surprisingly solid”
“Fits great in the cup holder”
“Easy to remove”
“As described”
“Good for your nose”
“Good thickness”
“Hold up Well”
“Does not irritate skin”
What buyers complain about
“Extremely hard”
“Cheap quality”
“Horrible smell”
“They are thicker than expected”
“Not worth it”
“Too small”
“For me, Bit irritated me”
“Red irritated nose”
“Materially worse than name brands”
“Horrible texture”
Top return reasons
Common questions
- Is tissues 2 pack profitable to sell on Amazon United States?
- The niche generates $232K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the tissues 2 pack niche?
- 6 brands and 155 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in tissues 2 pack?
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Smell. The return rate is 0.1%.
- When does demand for tissues 2 pack peak?
- Demand peaks in Jul–Aug; the busiest month runs 38.1× the quietest.
- What does it cost to enter the tissues 2 pack niche?
- Listings span $2.24–$28.14; the average listing price is $9.63 (sweet spot $15–$100). The average incumbent carries 25,090 reviews — the moat a new listing must climb.