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Tissues 2 Pack

Fail

The top 5 brands take 99% of clicks, so Tissues 2 Pack is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$232K/yr184K searches / yr
90-day growth
+36.8%search demand this quarter
Competition
61%top-5 click share · 6 brands · 155 sellers

Flapen Score

Tissues 2 Pack against its category

The dotted line is the Health & Household average. Past it, Tissues 2 Pack is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tissues 2 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Tissues 2 Pack 184K times last year and spent an estimated $232K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
+36.8%
Conversion, latest week
13.1%
Market size, estimated
$232Ka year
Peak month
August38.1× the quietest month
Top search term
small kleenex boxes16K searches a year

02 · Price

A sale here is worth $9.63.

Listings sell for $9.63 on average, from $2.24 to $28.14. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $9.63 that is $48K to $58K a year per listing.

Average price
$9.63under the $15 to $100 sweet spot
Price range
$2.24–$28.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
5,000–6,000
Revenue per listing a year
$48K–$58K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Tissues, Toilet Paper & Sprays. It carries 25,090 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#26in Tissues, Toilet Paper & Sprays
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
25,090per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Tissues 2 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

155

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 213%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Tissues 2 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 38.1×

Search terms

Top Tissues 2 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small kleenex boxes16K/yr
  • kleenex small box5K/yr
  • tissues 2 pack43K/yr
  • kleenex 3 pack12K/yr
  • 3 boxes of tissues7K/yr
  • 1 box of tissues6K/yr
  • 2 boxes of kleenex7K/yr
  • kleenex tissues boxes 2 pack42K/yr
  • kleenex 2 pack9K/yr
  • tissues 3 pack15K/yr

Reviews and returns

What reviews say buyers love and hate about Tissues 2 Pack

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
26%of negative reviews mention “Hard Feel”
0.1%of orders come back
“Extremely hard”
A buyer, on “Hard Feel”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tissues 2 Pack questions

Answered from the same tracked data.