Is tissues profitable to sell on Amazon United States?

The niche generates $48.8M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the tissues niche?

5 brands and 188 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tissues?

Top complaints mined from reviews: Hard Feel, Size-Overall, Quality-Overall. The return rate is 0.1%.

When does demand for tissues peak?

Demand peaks in Aug; the busiest month runs 1.5× the quietest.

What does it cost to enter the tissues niche?

Listings span $2.48–$69.46; the average listing price is $14.65 (sweet spot $15–$100). The average incumbent carries 32,162 reviews — the moat a new listing must climb.

tissues

Worth a look

Shows a $48.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$48.8M

$48.8M/yr · 14.9M searches

Conversion

Incredible22.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Great$2.48–$69.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.65

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Review moat

Bad32,162.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tissues is a $48.8M/yr Amazon United States market (14.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

tissues market data

Units sold / yr: 1.0M–1.0M; avg 125,000–150,000/product
Revenue / yr: $14.7M–$14.7M; units × avg price
Conversion rate: 22.4%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

188

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

Kleenex54%
Puffs22%
Amazon Basics12%
Presto!11%
Scott1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.5×

Open Trend

Top tissues search terms

tissues4.0M/yr -17.0%21.1% conv.
kleenex2.7M/yr -8.2%22.0% conv.
kleenex tissues boxes2.4M/yr -17.0%24.0% conv.
tissue1.2M/yr -5.4%13.2% conv.
kleenex tissues cube boxes862K/yr -14.8%26.1% conv.
facial tissue795K/yr -10.8%12.8% conv.
tissue box565K/yr -8.3%11.5% conv.
tissues cube boxes 4 pack499K/yr -17.0%31.2% conv.
tissues cube boxes 12 pack133K/yr +53.4%22.2% conv.
tissues boxes318K/yr -33.1%22.4% conv.

All search terms

Top tissues products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kleenex Ultra Soft Facial Tissues 4 Cube Boxes 60 Tissues per Box 3-Ply (240 Total) Packaging May Vary

Kleenex$6.414.8★29,869 rev

Kleenex Ultra Soft Facial Tissues 8 Cube Boxes 80 Tissues per Box 3-Ply Packaging May Vary

Kleenex$16.534.8★29,869 rev

Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary

Presto!$5.134.5★22,853 rev

Kleenex Ultra Soft Facial Tissues 3 Flat Boxes 120 Tissues per Box 3-Ply (360 Total) Packaging May Vary

Kleenex$5.994.8★115,923 rev

Amazon Basics Facial Tissue 2-Ply 640 Count (4 Packs of 160) (Packaging may vary)

Amazon Basics$6.744.2★12,187 rev

Newest

by launch date

Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary

Presto!$5.1322,853 rev

6mo ago

Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)

Puffs$6.4015,360 rev

1y ago

Puffs Facial Tissues Ultra Soft 4 Mega Cube Boxes 72 Facial Tissues per Box Allergies and Colds (Packaging May Vary)

Puffs$6.3415,085 rev

1y ago

Kleenex Ultra Soft Facial Tissues 8 Cube Boxes 80 Tissues per Box 3-Ply Packaging May Vary

Kleenex$16.5329,869 rev

2y ago

Kleenex Ultra Soft Facial Tissues 8 Flat Boxes 180 Tissues per Box 3-Ply Packaging May Vary

Kleenex$18.97115,923 rev

2y ago

What buyers say about tissues

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Decent price”

Soft Feel19%

“Soft tissues”

Quality-Overall14%

“Excellent product”

Advertised Vs Actual Product4%

“As Described”

Size-Overall4%

“Fits in car cup holder”

Thickness3%

“Good thickness”

Ease Of Use3%

“easy to carry”

Durability3%

“do not break easily at all”

Sinus Relief2%

“They help keep my nose less irritated”

Comfort-Overall2%

“Affordable comfort”

What buyers complain about

Hard Feel17%

“not soft”

Size-Overall14%

“SMALLER THAN EXPECTED”

Quality-Overall8%

“Cheap quality”

Thickness7%

“To thick”

Value For Money5%

“too expensive”

Smell4%

“Awful smell”

Allergies3%

“For me, Bit irritated me”

Advertised Vs Actual Product3%

“False Advertisement”

Durability2%

“they just fall apart”

Ease Of Use2%

“Difficult to get out of the box”

Top return reasons

Size-Overall39%

Advertised Vs Actual Product18%

Value For Money7%

Smell5%

Shape/Style4%

Material Quality4%

Moist/Dry3%

Leak-Proof2%

Quality-Overall2%

Hard Feel2%

Common questions

Is tissues profitable to sell on Amazon United States?: The niche generates $48.8M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the tissues niche?: 5 brands and 188 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tissues?: Top complaints mined from reviews: Hard Feel, Size-Overall, Quality-Overall. The return rate is 0.1%.
When does demand for tissues peak?: Demand peaks in Aug; the busiest month runs 1.5× the quietest.
What does it cost to enter the tissues niche?: Listings span $2.48–$69.46; the average listing price is $14.65 (sweet spot $15–$100). The average incumbent carries 32,162 reviews — the moat a new listing must climb.