Is tiger balm liniment oil profitable to sell on Amazon United States?

The niche generates $7.6M/yr across 8 tracked products. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the tiger balm liniment oil niche?

2 brands and 60 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tiger balm liniment oil?

Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.1%.

When does demand for tiger balm liniment oil peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the tiger balm liniment oil niche?

Listings span $8.82–$41.68; the average listing price is $22.83 (sweet spot $15–$100). The average incumbent carries 3,307 reviews — the moat a new listing must climb.

tiger balm liniment oil

Worth a look

Shows a $7.6M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$7.6M

$7.6M/yr · 2.5M searches

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$22.83

avg listing price — sweet spot $15–$100

Price range

Great$8.82–$41.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,306.63

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tiger balm liniment oil is a $7.6M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

tiger balm liniment oil market data

Units sold / yr: 300K–400K; avg 40,000–50,000/product
Revenue / yr: $6.8M–$9.1M; units × avg price
Conversion rate: 13.6%
Avg BSR: #64
Page quality: 0%
Prime: 88%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Tiger Balm87%
Prince Of Peace13%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -0.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.0×

Open Trend

Top tiger balm liniment oil search terms

tiger balm1.6M/yr -2.3%11.1% conv.
tiger balm ultra strength624K/yr +3.0%12.9% conv.
tiger balm roll on45K/yr +10.4%3.5% conv.
tiger balm ointment32K/yr -16.6%9.2% conv.
tigers balm20K/yr -0.2%12.3% conv.
tiger balm white18K/yr +2.3%2.0% conv.
tiger bomb14K/yr +11.7%7.2% conv.
tigerbalm12K/yr +3.1%9.7% conv.
white tiger balm11K/yr +7.4%1.7% conv.
toger balm11K/yr +7.1%10.9% conv.

All search terms

Top tiger balm liniment oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tiger Balm Pain Relieving Ultra Strength 10g Soothing & Ultra Strength Muscle Rub Ointment Non-Staining Sports Muscle Rub

Tiger Balm$10.554.6★5,835 rev

Tiger Balm Red Extra Strength Pain Relieving Ointment 10g

Tiger Balm$8.824.5★6,419 rev

Tiger Balm Pain Relieving Ointment Sports Ultra 50g Professional Size Sports Rub Ultra Strength Knee Inflammation Relief Relief for Hand Arthritis Tiger Balm Ultra 2 Pack

Prince Of Peace$25.154.7★3,223 rev

TIGER BALM TIGER BALM X-STRNG RED 18 GRM

Tiger Balm$9.604.6★529 rev

Tiger Balm Pain Relieving Ointment Sports Ultra 50g Professional Size Sports Rub Ultra Strength Knee Inflammation Relief Relief for Hand Arthritis Tiger Balm Ultra 3 Pack

Prince Of Peace$36.724.8★109 rev

Newest

by launch date

Tiger Balm Pain Relieving Ointment Sports Ultra 50g Professional Size Sports Rub Ultra Strength Knee Inflammation Relief Relief for Hand Arthritis Tiger Balm Ultra 3 Pack

Prince Of Peace$36.72109 rev

3y ago

Tiger Balm Sport Rub Pain Relieving Ointment Ultra Strength 1.70 oz (Pack of 3)

Prince Of Peace$41.68448 rev

3y ago

Tiger Balm Pain Relieving Ultra Strength 10g Soothing & Ultra Strength Muscle Rub Ointment Non-Staining Sports Muscle Rub

Tiger Balm$10.555,835 rev

5y ago

TIGER BALM TIGER BALM X-STRNG RED 18 GRM

Tiger Balm$9.60529 rev

13y ago

Tiger Balm Red Extra Strength Pain Relieving Ointment 10g

Tiger Balm$8.826,419 rev

17y ago

What buyers say about tiger balm liniment oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Never disappoints”

Efficiency19%

“Does the job”

Smell16%

“Its aroma is strong”

Muscle Pain Relief8%

“Great for muscle pain”

Advertised Vs Actual Product5%

“Just what I needed”

Value For Money5%

“Cheap price”

Joint Pain4%

“Relief on knee pain”

Strength2%

“powerful stuff”

Durability2%

“Works fast and lasts long”

Allergies2%

“Stop the itchiness immediately”

What buyers complain about

Size-Overall20%

“Tiny bottle”

Value For Money15%

“too expensive”

Smell12%

“It stinks”

Functionality-Overall11%

“this delivered no results”

Pain Relief-Overall4%

“Ive been having knee pain”

Ease Of Use4%

“Was difficult to use”

Advertised Vs Actual Product3%

“False advertising”

Quality-Overall2%

“Quality”

Durability2%

“The container is tiny so if applied often it wont last long”

Color2%

“Not as good as red”

Top return reasons

Advertised Vs Actual Product28%

Size-Overall14%

Color13%

Strength7%

Stain Resistance6%

Value For Money6%

Product Condition6%

Functionality-Overall4%

Ethically/Sustainably Sourced4%

Smell4%

Common questions

Is tiger balm liniment oil profitable to sell on Amazon United States?: The niche generates $7.6M/yr across 8 tracked products. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the tiger balm liniment oil niche?: 2 brands and 60 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tiger balm liniment oil?: Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.1%.
When does demand for tiger balm liniment oil peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the tiger balm liniment oil niche?: Listings span $8.82–$41.68; the average listing price is $22.83 (sweet spot $15–$100). The average incumbent carries 3,307 reviews — the moat a new listing must climb.