Tiger Balm
MaybeShoppers spend an estimated $7.8M a year here. But the top 5 brands take 100% of clicks, so Tiger Balm is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $7.8M/yr2.5M searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 92%top-5 click share · 2 brands · 60 sellers
Flapen Score
Tiger Balm against its category
The dotted line is the Health & Household average. Past it, Tiger Balm is stronger. Inside it, weaker.
Market
The Tiger Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Tiger Balm 2.5M times last year and spent an estimated $7.8M. All 2 brands take every click. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.8M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 13.6%
- Market size, estimated
- $7.8Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- tiger balm1.6M searches a year
02 · Price
A sale here is worth $22.83.
Listings sell for $22.83 on average, from $8.82 to $41.68. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 40,000 to 50,000 of them. At $22.83 that is $913K to $1.1M a year per listing.
- Average price
- $22.83inside the $15 to $100 sweet spot
- Price range
- $8.82–$41.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $913K–$1.1M
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Joint & Muscle Pain Relief. It carries 3,307 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #64in Joint & Muscle Pain Relief
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 3,307per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Tiger Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 187%
- Brand 213%
Demand
Tiger Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Tiger Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tiger balm1.6M/yr
- tiger balm ultra strength624K/yr
- tiger balm roll on45K/yr
- tiger balm ointment32K/yr
- tiger balm muscle pain18K/yr
- tiger balm red20K/yr
- tigers balm20K/yr
- tiger balm white18K/yr
- tiger bomb14K/yr
- tigerbalm12K/yr
Reviews and returns
What reviews say buyers love and hate about Tiger Balm
We read the reviews and the return reasons for every product selling here.
“Tiny bottle”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tiger Balm questions
Answered from the same tracked data.









