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Tide with Bleach

Fail

The top 5 brands take 100% of clicks, so Tide with Bleach is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$294K/yr125K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
96%top-5 click share · 4 brands · 71 sellers

Flapen Score

Tide with Bleach against its category

The dotted line is the Health & Household average. Past it, Tide with Bleach is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tide with Bleach market on Amazon at a glance

Shoppers on Amazon United States searched for Tide with Bleach 125K times last year and spent an estimated $294K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $294K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
11.7%
Market size, estimated
$294Ka year
Peak month
July1.7× the quietest month
Top search term
tide with bleach38K searches a year

02 · Price

A sale here is worth $20.05.

Listings sell for $20.05 on average, from $5.89 to $34.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $20.05 that is $40K to $50K a year per listing.

Average price
$20.05inside the $15 to $100 sweet spot
Price range
$5.89–$34.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$40K–$50K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #153 within Laundry. It carries 11,127 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#153in Laundry
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
11,127per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Tide with Bleach products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 218%
  • Brand 36%
  • Brand 44%

Demand

Tide with Bleach search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Tide with Bleach search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tide with bleach38K/yr
  • tide with bleach powder18K/yr
  • powdered bleach10K/yr
  • tide bleach9K/yr
  • powder bleach for laundry7K/yr
  • bleach crystals for laundry4K/yr
  • tide with bleach laundry detergent6K/yr
  • bleach powder laundry5K/yr
  • tide powder with bleach4K/yr
  • tide bleach powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Tide with Bleach

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Smell”
0.2%of orders come back
“Horrible smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tide with Bleach questions

Answered from the same tracked data.