tide original
Skip itSoft demand (-52.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Good$2.63–$44.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$212K$212K/yr · 555K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-52.0%90-day search growth — must beat 0% to launch
Review moat
Bad128,827.16avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, tide original is a $212K/yr Amazon United States market (555K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Jul–Oct. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
tide original market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $178K–$213K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
119
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
55%
Top 20: 86%
Open market
13%
- Tide54%
- Amazon Basics19%
- BAMBOO COOL4%
- Gain3%
- Amazon Essentials3%
- Hefty3%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -52.0% search growth over the last 90 days.Peak months: Jan, Jul, Oct · busiest ÷ quietest = 2.1×
Top tide original search terms
- ship and sold by amazon items only77K/yr
- vendido y enviado por amazon173K/yr
- tide original40K/yr
- sold by amazon items only62K/yr
- items sold and shipped by amazon.com only32K/yr
- items sold by amazon and shipped by amazon31K/yr
- vendido por amazon27K/yr
- amazon shipped and sold items only18K/yr
- most sold items on amazon7K/yr
- sold and fulfilled by amazon products only9K/yr
Top tide original products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap
Tide$17.654.8★70,363 rev
Tide Laundry Detergent Liquid Original Scent 64 Loads 80 FL OZ Works on 100% of Common Stains Laundry Soap Liquid Laundry Detergent
Tide$12.704.8★70,363 rev
Tide Laundry Detergent Liquid Original Scent 80 Loads 100 FL OZ Works on 100% of Common Stains Laundry Soap Liquid Laundry Detergent
Tide$14.694.8★70,363 rev
Tide Liquid Laundry Detergent Original Scent 126 Loads 158 fl oz Boosted Clean even in cold water laundry soap concentrated liquid detergent
Tide$21.584.8★305 rev
Amazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care Cotton Versatile Baby Safe 500 Count
Amazon Basics$2.634.7★77,044 rev
Newest
by launch dateTide Liquid Laundry Detergent Original Scent 126 Loads 158 fl oz Boosted Clean even in cold water laundry soap concentrated liquid detergent
Tide$21.58305 rev
Vevmon Cotton Underwear for Women High Waisted Full Coverage Briefs Soft Ladies Panties 5 Pack (US Alpha Medium Regular Regular A-5 Pack 5 Colors)
Vevmon$14.764,297 rev
Tide Laundry Detergent Liquid Original Scent 80 Loads 100 FL OZ Works on 100% of Common Stains Laundry Soap Liquid Laundry Detergent
Tide$14.6970,363 rev
Amazon Basics 2-Ply Soft Toilet Paper 6 Rolls 350 Sheets per Roll Equivalent to 37 Regular Rolls Septic Safe
Amazon Basics$5.90100,509 rev
BAMBOO COOL Mens Underwear Breathable Boxer Briefs with Fly Moisture-Wicking Lightweight Underwear
BAMBOO COOL$44.504,306 rev
Trending
90-day click momentum
BAMBOO COOL Moisture-Wicking Soft Mens Underwear Boxer Briefs for Men With Open Fly Pouch (6 pack) L
BAMBOO COOL$41.104.7★
BAMBOO COOL Mens Underwear Breathable Boxer Briefs with Fly Moisture-Wicking Lightweight Underwear
BAMBOO COOL$44.504.7★
Amazon Essentials Womens Slim-Fit Camisole for Layering and Everyday Wear Pack of 4 Black/Grey/Navy/Olive Large
Amazon Essentials$18.884.5★
Vevmon Cotton Underwear for Women High Waisted Full Coverage Briefs Soft Ladies Panties 5 Pack (US Alpha Medium Regular Regular A-5 Pack 5 Colors)
Vevmon$14.764.3★
Amazon Essentials Womens Slim-Fit Camisole for Layering and Everyday Wear Pack of 4 Black/Charcoal Heather/Light Grey Heather/White X-Large
Amazon Essentials$19.294.5★
What buyers say about tide original
What buyers praise and complain about, mined from review topics.What buyers love
“Not expensive”
“Affordable quality”
“Batteries last long”
“Fresh Scent”
“cleans really well”
“The bags feel durable”
“As described”
“Smooth fit”
“They are smooth”
“Good bags - sturdy”
What buyers complain about
“Bad batteries”
“Not a Good Fit”
“died after two uses”
“Poor Quality Control”
“Containers leaked”
“They are thicker than I expected”
“expensive”
“The smell is overpowering”
“Not sturdy”
“Not Soft”
Top return reasons
Common questions
- Is tide original profitable to sell on Amazon United States?
- The niche generates $212K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -52.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the tide original niche?
- 14 brands and 119 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in tide original?
- Top complaints mined from reviews: Battery Life, Size-Overall, Durability. The return rate is 0.2%.
- When does demand for tide original peak?
- Demand peaks in Jan–Jul–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the tide original niche?
- Listings span $2.63–$44.50; the average listing price is $14.22 (sweet spot $15–$100). The average incumbent carries 128,827 reviews — the moat a new listing must climb.