Tide Original

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months

555K

Growth, 90 days vs prior 90

-52.0%

Conversion, latest week

2.7%

Market size, estimated

$212Ka year

Peak month

January2.1× the quietest month

Top search term

ship and sold by amazon items only77K searches a year

Listings sell for $14.22 on average, from $2.63 to $44.50. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $14.22 that is $4K to $7K a year per listing.

Average price

$14.22under the $15 to $100 sweet spot

Price range

$2.63–$44.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.2%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Laundry. It carries 128,827 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#11in Laundry

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

128,827per listing

Listings tracked

32

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months