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Thyroid Test

Fail

The top 5 products take 81% of clicks, so Thyroid Test is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$144K/yr63K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
81%top-5 click share · 11 brands · 12 sellers

Flapen Score

Thyroid Test against its category

The dotted line is the Health & Household average. Past it, Thyroid Test is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thyroid Test market on Amazon at a glance

Shoppers on Amazon United States searched for Thyroid Test 63K times last year and spent an estimated $144K. The top 5 brands take 81% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
4.5%
Market size, estimated
$144Ka year
Peak month
August1.3× the quietest month
Top search term
thyroid test kit at home22K searches a year

02 · Price

A sale here is worth $51.13.

Listings sell for $51.13 on average, from $15.03 to $119.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $51.13 that is $5K to $13K a year per listing.

Average price
$51.13inside the $15 to $100 sweet spot
Price range
$15.03–$119.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #147 within Home Tests. It carries 2,185 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
23.7%
Average rank
#147in Home Tests
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
2,185per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Thyroid Test products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

12

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

  • Brand 131%
  • Brand 226%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 14%)

Demand

Thyroid Test search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Thyroid Test search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thyroid test kit at home22K/yr
  • thyroid test11K/yr
  • full thyroid panel test3K/yr
  • thyroid test kit6K/yr
  • thyroid at home test kit3K/yr
  • thyroid home test kit3K/yr
  • at home thyroid testing kit3K/yr
  • thyroid check kit2K/yr
  • thyroid at home test4K/yr
  • thyroid testing kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Thyroid Test

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Accuracy-Overall”
0.1%of orders come back
“not exact accuracy”
A buyer, on “Accuracy-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thyroid Test questions

Answered from the same tracked data.