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Thyroid Castor Oil Neck Wrap

Fail

Demand is soft, at -43.0% this quarter, so Thyroid Castor Oil Neck Wrap is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$41K/yr40K searches / yr
90-day growth
-43.0%search demand this quarter
Competition
76%top-5 click share · 8 brands · 13 sellers

Flapen Score

Thyroid Castor Oil Neck Wrap against its category

The dotted line is the Health & Household average. Past it, Thyroid Castor Oil Neck Wrap is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thyroid Castor Oil Neck Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Thyroid Castor Oil Neck Wrap 40K times last year and spent an estimated $41K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-43.0%
Conversion, latest week
6.6%
Market size, estimated
$41Ka year
Peak month
January2.0× the quietest month
Top search term
castor oil neck wrap20K searches a year

02 · Price

A sale here is worth $15.63.

Listings sell for $15.63 on average, from $5.52 to $44.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $15.63 that is $2K to $4K a year per listing.

Average price
$15.63inside the $15 to $100 sweet spot
Price range
$5.52–$44.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5,526 within Massage Oils. It carries 5,295 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5,526in Massage Oils
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
5,295per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Thyroid Castor Oil Neck Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

6%

  • Brand 152%
  • Brand 216%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Demand

Thyroid Castor Oil Neck Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Thyroid Castor Oil Neck Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • castor oil neck wrap20K/yr
  • thyroid castor oil neck wrap12K/yr
  • castor oil pack for neck4K/yr
  • castor oil thyroid pack2K/yr
  • castor oil pack wrap for thyroid neck2K/yr

Reviews and returns

What reviews say buyers love and hate about Thyroid Castor Oil Neck Wrap

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Material Quality”
1.2%of orders come back
“Material Not As Advertised”
A buyer, on “Material Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Thyroid Castor Oil Neck Wrap questions

Answered from the same tracked data.