Thunderbird
FailThe top 5 brands take 100% of clicks, so Thunderbird is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $41K/yr52K searches / yr
- 90-day growth
- +16.7%search demand this quarter
- Competition
- 76%top-5 click share · 2 brands · 18 sellers
Flapen Score
Thunderbird against its category
The dotted line is the Health & Household average. Past it, Thunderbird is stronger. Inside it, weaker.
Market
The Thunderbird market on Amazon at a glance
Shoppers on Amazon United States searched for Thunderbird 52K times last year and spent an estimated $41K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +16.7%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $41Ka year
- Top search term
- thunderbird23K searches a year
02 · Price
A sale here is worth $25.49.
Listings sell for $25.49 on average, from $14.66 to $33.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $25.49 that is $3K to $6K a year per listing.
- Average price
- $25.49inside the $15 to $100 sweet spot
- Price range
- $14.66–$33.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #243 within Nutrition Bars & Drinks. It carries 141 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #243in Nutrition Bars & Drinks
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 141per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Thunderbird products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Thunderbird Real Food Bars - Gluten Free Paleo Vegan Snack Food Bar Variety Pack - 102 Ounce
- Price
- $17.64
- Rating
- 4.1/5
- Reviews
- 551
- Age
- 5y ago

Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Variety Flavor Pack (12 Count 2 of Each Flavor 1.7 oz. Bars)
- Price
- $31.45
- Rating
- 4.1/5
- Reviews
- 551
- Age
- 3y ago

Innova Champion Thunderbird Distance Driver Golf Disc
- Price
- $18.04
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 10y ago

Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Chocolate Almond Butter Sea Salt Flavor (6 Count 1.7 oz. Bars)
- Price
- $14.66
- Rating
- 3.9/5
- Reviews
- 117
- Age
- 3y ago

Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Hazelnut Coffee Maca Flavor (12 Count 1.7 oz. Bars)
- Price
- $29.63
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 5y ago
Trending
estimated 90-day click momentum
Innova Champion Thunderbird Distance Driver Golf Disc
- Price
- $18.04
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 10y ago

Thunderbird Chocolate Almond Butter Sea Salt Mini Energy Snack Bars 2x 10 Count Bags Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Perfectly Portable Size
- Price
- $19.24
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1y ago

Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Variety Flavor Pack (12 Count 2 of Each Flavor 1.7 oz. Bars)
- Price
- $31.45
- Rating
- 4.1/5
- Reviews
- 551
- Age
- 3y ago

Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Chocolate Lovers Variety Flavor Pack (6 Count 3 of Each Flavor 1.7 oz. Bars)
- Price
- $17.70
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 5y ago

Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Texas Maple Pecan Flavor (12 Count 1.7 oz. Bars)
- Price
- $33.03
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 5y ago
Newest
by launch date
Thunderbird Chocolate Almond Butter Sea Salt Mini Energy Snack Bars 2x 10 Count Bags Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Perfectly Portable Size
- Price
- $19.24
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1y ago

Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Non-GMO No Added Sugar (12 Count 1.7 oz. Bars) (Peaut Butter Jelly)
- Price
- $31.12
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 2y ago

Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Non-GMO No Added Sugar (12 Count 1.7 oz. Bars) (Peanut Butter Brownie)
- Price
- $31.83
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 2y ago

Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Mexican Hot Chocolate Flavor (12 Count 1.7 oz. Bars)
- Price
- $28.62
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3y ago

Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Cashew Fig Carrot Flavor (6 Count 1.7 oz. Bars)
- Price
- $18.01
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
18
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Thunderbird Real Food Bars85%
- Innova Disc Golf15%
Demand
Thunderbird search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 9 of 12 months tracked
Search terms
Top Thunderbird search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thunderbird23K/yr
- thunderbird bars21K/yr
- thunderbird protein bars8K/yr
Reviews and returns
What reviews say buyers love and hate about Thunderbird
We read the reviews and the return reasons for every product selling here.
“Its not like your typical protein bar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thunderbird questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









