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Thunderbird

Fail

The top 5 brands take 100% of clicks, so Thunderbird is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$41K/yr52K searches / yr
90-day growth
+16.7%search demand this quarter
Competition
76%top-5 click share · 2 brands · 18 sellers

Flapen Score

Thunderbird against its category

The dotted line is the Health & Household average. Past it, Thunderbird is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thunderbird market on Amazon at a glance

Shoppers on Amazon United States searched for Thunderbird 52K times last year and spent an estimated $41K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+16.7%
Conversion, latest week
3.1%
Market size, estimated
$41Ka year
Top search term
thunderbird23K searches a year

02 · Price

A sale here is worth $25.49.

Listings sell for $25.49 on average, from $14.66 to $33.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $25.49 that is $3K to $6K a year per listing.

Average price
$25.49inside the $15 to $100 sweet spot
Price range
$14.66–$33.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #243 within Nutrition Bars & Drinks. It carries 141 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#243in Nutrition Bars & Drinks
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
141per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Thunderbird products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 215%

Demand

Thunderbird search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 9 of 12 months tracked

Search terms

Top Thunderbird search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thunderbird23K/yr
  • thunderbird bars21K/yr
  • thunderbird protein bars8K/yr

Reviews and returns

What reviews say buyers love and hate about Thunderbird

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Nutritional Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Its not like your typical protein bar”
A buyer, on “Nutritional Content”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Thunderbird questions

Answered from the same tracked data.