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Thumb Tape

Maybe

An estimated 0.8% of orders come back. But demand is soft, at +1.9% this quarter, so Thumb Tape is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$260K/yr186K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
48%top-5 click share · 18 brands · 23 sellers

Flapen Score

Thumb Tape against its category

The dotted line is the Health & Household average. Past it, Thumb Tape is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thumb Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Thumb Tape 186K times last year and spent an estimated $260K. The top 5 brands take 71% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
9.6%
Market size, estimated
$260Ka year
Peak month
August1.3× the quietest month
Top search term
thumb tape45K searches a year

02 · Price

A sale here is worth $14.54.

Listings sell for $14.54 on average, from $8.40 to $27.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $14.54 that is $7K to $11K a year per listing.

Average price
$14.54under the $15 to $100 sweet spot
Price range
$8.40–$27.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #86 within Braces, Splints & Supports. It carries 3,130 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#86in Braces, Splints & Supports
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,130per listing
Listings tracked
35

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Thumb Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

23

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

20%

  • Brand 122%
  • Brand 215%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 69%

Demand

Thumb Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Thumb Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thumb tape45K/yr
  • lifting tape22K/yr
  • weightlifting tape21K/yr
  • thumb tape crossfit18K/yr
  • crossfit tape16K/yr
  • gym tape11K/yr
  • hook grip tape8K/yr
  • weight lifting tape7K/yr
  • thumb tape weightlifting6K/yr
  • workout tape6K/yr

Reviews and returns

What reviews say buyers love and hate about Thumb Tape

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Adhesion/Stickiness”
37%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“Adhesive is very weak”
A buyer, on “Adhesion/Stickiness”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thumb Tape questions

Answered from the same tracked data.