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Thumb Brace

Maybe

Shoppers spend an estimated $2.9M a year here. But the average product has 8,809 reviews to catch up to, so Thumb Brace is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$2.9M/yr3.1M searches / yr
90-day growth
+4.1%search demand this quarter
Competition
59%top-5 click share · 17 brands · 65 sellers

Flapen Score

Thumb Brace against its category

The dotted line is the Health & Household average. Past it, Thumb Brace is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thumb Brace market on Amazon at a glance

Shoppers on Amazon United States searched for Thumb Brace 3.1M times last year and spent an estimated $2.9M. The top 5 brands take 67% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
6.2%
Market size, estimated
$2.9Ma year
Peak month
May1.2× the quietest month
Top search term
thumb brace843K searches a year

02 · Price

A sale here is worth $14.97.

Listings sell for $14.97 on average, from $8.17 to $25.66. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $14.97 that is $120K to $150K a year per listing.

Average price
$14.97under the $15 to $100 sweet spot
Price range
$8.17–$25.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
$120K–$150K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Braces, Splints & Supports. It carries 8,809 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Braces, Splints & Supports
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
8,809per listing
Listings tracked
21

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
55 months

Products

Top Thumb Brace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

65

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

28%

  • Brand 126%
  • Brand 217%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Thumb Brace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Thumb Brace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thumb brace843K/yr
  • thumb splint375K/yr
  • thumb spica splint145K/yr
  • thumb spica splint right hand241K/yr
  • thumb brace right hand268K/yr
  • thumb spica splint left hand168K/yr
  • thumb brace left hand230K/yr
  • cmc thumb brace101K/yr
  • de quervains tenosynovitis brace82K/yr
  • thumb splint right hand85K/yr

Reviews and returns

What reviews say buyers love and hate about Thumb Brace

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Size-Overall”
5.3%of orders come back
“Too big”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Thumb Brace questions

Answered from the same tracked data.