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thuja cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 35Conversion 98Competition 13Returns 99Price range 1Avg price 48Brand share 0Review moat 71Quality gap 76

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good676.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.79

avg listing price — sweet spot $15–$100

Growth

Okay+8.1%

90-day search growth — must beat 0% to launch

Market size

Okay$158K

$158K/yr · 82K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Price range

Bad$7.05–$15.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, thuja cream is a $158K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

thuja cream market data

Units sold / yr
13K–15K
avg 1,500–2,000/product
Revenue / yr
$147K–$177K
units × avg price
Conversion rate
16.3%
Avg BSR
#905
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
0.0%
Avg brand age
70 months
Avg seller age
174 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Boiron76%
  • Urenus11%
  • SVA ORGANICS5%
  • Herb Pharm4%
  • Generic4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.
3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top thuja cream search terms

  • thuja34K/yr
  • thuja occidentalis 30c22K/yr
  • thuja occidentalis16K/yr
  • thuja 30c8K/yr
  • thuja for dogs3K/yr
All search terms

Top thuja cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$24K30%$47K45%$71K60%$95K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about thuja cream

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency13%

“It really works”

Ease Of Use13%

“Easy to use”

Value For Money8%

“Definitely worth the price”

Taste-Overall8%

“Tastes great and easy directions”

Smell8%

“mix with hand lotion for a clean smell”

Quality-Overall6%

“Great product for humans and pets”

Advertised Vs Actual Product6%

“Pictures speaks for itself”

Ease Of Application6%

“So easy to apply- I use a q-tip-”

Dosage4%

“It works better than over the counter products and prescriptions, you won't regret it”

Fever Relief4%

“These work great for my pups' papillomavirus growths”

What buyers complain about

Functionality-Overall32%

“Did not work”

Pain Relief-Overall12%

“The first bottle did make him feel a little tired”

Leak-Proof10%

“The top won't screen on resulting in oil dripping everywhere”

Quality-Overall7%

“I almost didn't even buy them due to some of the bad reviews”

Size-Overall7%

“they were too small”

Moist/Dry5%

“I felt far more dry”

Side Effects3%

“beyond maybe a placebo effect”

Smell3%

“Package arrived smelling of this stuff”

Allergies3%

“this only made my skin worse in my opinion”

Artificial Sweeteners3%

“Worthless sugar pills”

Top return reasons

Leak-Proof30%
Smell26%
Functionality-Overall26%
Advertised Vs Actual Product9%
Moist/Dry4%
Dilute/Watery4%

Common questions

Is thuja cream profitable to sell on Amazon United States?
The niche generates $158K/yr across 9 tracked products. 90-day search growth is +8.1%. Flapen's verdict: Skip it (45/100).
How competitive is the thuja cream niche?
5 brands and 16 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in thuja cream?
Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Leak-Proof. The return rate is 0.2%.
When does demand for thuja cream peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the thuja cream niche?
Listings span $7.05–$15.09; the average listing price is $11.79 (sweet spot $15–$100). The average incumbent carries 677 reviews — the moat a new listing must climb.