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Throat Lozenges for Singers

Fail

The top 5 brands take 100% of clicks, so Throat Lozenges for Singers is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$429K/yr107K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
82%top-5 click share · 4 brands · 573 sellers

Flapen Score

Throat Lozenges for Singers against its category

The dotted line is the Health & Household average. Past it, Throat Lozenges for Singers is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Throat Lozenges for Singers market on Amazon at a glance

Shoppers on Amazon United States searched for Throat Lozenges for Singers 107K times last year and spent an estimated $429K. All 4 brands take every click. Demand peaks in Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $429K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
17.4%
Market size, estimated
$429Ka year
Peak month
March3.4× the quietest month
Top search term
vocalzone30K searches a year

02 · Price

A sale here is worth $22.94.

Listings sell for $22.94 on average, from $4.24 to $59.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $22.94 that is $34K to $46K a year per listing.

Average price
$22.94inside the $15 to $100 sweet spot
Price range
$4.24–$59.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$34K–$46K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,184 within Cough & Cold. It carries 1,846 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,184in Cough & Cold
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,846per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Throat Lozenges for Singers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

573

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 221%
  • Brand 34%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Throat Lozenges for Singers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 3.4×

Search terms

Top Throat Lozenges for Singers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vocalzone30K/yr
  • vocalzone throat pastilles11K/yr
  • voice 3710K/yr
  • vocal zone12K/yr
  • vocal zone lozenges8K/yr
  • throat lozenges for singers9K/yr
  • voice 37 vocal drops5K/yr
  • voice drops5K/yr
  • vocal lozenges for singers3K/yr
  • voice drops for singers4K/yr

Reviews and returns

What reviews say buyers love and hate about Throat Lozenges for Singers

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste bad”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Throat Lozenges for Singers questions

Answered from the same tracked data.