threader floss
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 661K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$3.91–$23.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.94avg listing price — sweet spot $15–$100
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad12,906avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, threader floss is a $1.3M/yr Amazon United States market (661K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
threader floss market data
- Units sold / yr
- 125K–150K
- avg 15,000–20,000/product
- Revenue / yr
- $1.4M–$1.6M
- units × avg price
- Conversion rate
- 18.4%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Oral-B88%
- RAZOKO7%
- Cocolab6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — +5.3% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 6.6×
Top threader floss search terms
- super floss129K/yr
- threader floss112K/yr
- superfloss64K/yr
- oral b super floss63K/yr
- floss for permanent retainer46K/yr
- super floss dental floss44K/yr
- superfloss dental floss33K/yr
- permanent retainer flossers24K/yr
- super floss dental floss for bridges21K/yr
- floss thread16K/yr
Top threader floss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Dental Floss for Braces Super Floss Pre-Cut Strands Mint 50 Count Pack of 2
Oral-B$7.564.6★28,277 rev
Oral-B Super Floss Pre-Cut Strands Dental Floss Mint 50 Count
Oral-B$3.914.5★16,761 rev
Oral-B Super Floss Threader Dental Floss Pre-Cut Strands 50 Count (Pack of 6) Mint Flavor (Packaging May Vary)
Oral-B$23.434.5★16,761 rev
RAZOKO 3-in-1 Floss for Braces 120 Pre-Cut Strands | Floss Threaders Spongy & Regular Floss for Bridges & Wide Gaps (Pack of 2)
RAZOKO$9.814.4★1,244 rev
CocoPlush Floss Threaders by Cocolab Expanding Woven Floss with Built-in Threader for Braces Implants and Bridges Coconut Oil Infused Mint Scent 30 Count 1 Pack
Cocolab$10.004.0★1,487 rev
Newest
by launch dateRAZOKO 3-in-1 Floss for Braces 120 Pre-Cut Strands | Floss Threaders Spongy & Regular Floss for Bridges & Wide Gaps (Pack of 2)
RAZOKO$9.811,244 rev
CocoPlush Floss Threaders by Cocolab Expanding Woven Floss with Built-in Threader for Braces Implants and Bridges Coconut Oil Infused Mint Scent 30 Count 1 Pack
Cocolab$10.001,487 rev
Oral-B Dental Floss for Braces Super Floss Pre-Cut Strands Mint 50 Count Pack of 2
Oral-B$7.5628,277 rev
Oral-B Super Floss Threader Dental Floss Pre-Cut Strands 50 Count (Pack of 6) Mint Flavor (Packaging May Vary)
Oral-B$23.4316,761 rev
Oral-B Super Floss Pre-Cut Strands Dental Floss Mint 50 Count
Oral-B$3.9116,761 rev
Trending
90-day click momentumRAZOKO 3-in-1 Floss for Braces 120 Pre-Cut Strands | Floss Threaders Spongy & Regular Floss for Bridges & Wide Gaps (Pack of 2)
RAZOKO$9.814.4★
Oral-B Dental Floss for Braces Super Floss Pre-Cut Strands Mint 50 Count Pack of 2
Oral-B$7.564.6★
Oral-B Super Floss Pre-Cut Strands Dental Floss Mint 50 Count
Oral-B$3.914.5★
CocoPlush Floss Threaders by Cocolab Expanding Woven Floss with Built-in Threader for Braces Implants and Bridges Coconut Oil Infused Mint Scent 30 Count 1 Pack
Cocolab$10.004.0★
Oral-B Super Floss Threader Dental Floss Pre-Cut Strands 50 Count (Pack of 6) Mint Flavor (Packaging May Vary)
Oral-B$23.434.5★
What buyers say about threader floss
What buyers praise and complain about, mined from review topics.What buyers love
“Great Product Highly reccomend”
“Easy to use”
“Just what I needed”
“Cheap”
“The Oral Super B Floss Threaded is durable”
“Consistently effective”
“Great at cleaning”
“doesnt get stuck in my tooth”
“feels like it really does the job cleaning between the teeth”
“durability are outstanding”
What buyers complain about
“the quality has recently deteriorated”
“Hard to use”
“the blue part is too thick”
“perhaps a bit shorter than expected”
“Over priced”
“Too flimsy”
“Falls Apart”
“it's a bit too stiff”
“Too soft”
“This time floss I received was really awful”
Top return reasons
Common questions
- Is threader floss profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 5 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the threader floss niche?
- 3 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in threader floss?
- Top complaints mined from reviews: Quality-Overall, Ease Of Use, Thickness. The return rate is 0.3%.
- When does demand for threader floss peak?
- Demand peaks in Feb–Mar; the busiest month runs 6.6× the quietest.
- What does it cost to enter the threader floss niche?
- Listings span $3.91–$23.43; the average listing price is $10.94 (sweet spot $15–$100). The average incumbent carries 12,906 reviews — the moat a new listing must climb.