thorne vitamin e
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Price range
Incredible$37.21–$67.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.82avg listing price — sweet spot $15–$100
Review moat
Good731.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay$249K$249K/yr · 38K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thorne vitamin e is a $249K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul. Verdict: Skip it — 45/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
thorne vitamin e market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $199K–$249K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #683
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.7%
- Avg brand age
- 103 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- THORNE63%
- Pure Encapsulations34%
- Codeage4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +0.1% search growth over the last 90 days.Peak months: Jan, Jul · busiest ÷ quietest = 2.3×
Top thorne vitamin e search terms
- thorne vitamin e12K/yr
- pure encapsulations vitamin e9K/yr
- dr berg vitamin e5K/yr
- liposomal vitamin e3K/yr
- vitamin e thorne3K/yr
- thorne ultimate e3K/yr
- vitamin e pure encapsulations4K/yr
Top thorne vitamin e products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THORNE Ultimate-E Vitamin E from Mixed Tocopherols Supplement 60 Softgels
THORNE$56.234.7★688 rev
Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules
Pure Encapsulations$37.214.7★1,054 rev
Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 180 Softgel Capsules
Pure Encapsulations$67.484.7★1,054 rev
Codeage Liposomal Vitamin E Supplement - All Vitamin E Tocopherols - 3-Month Supply - Alpha Tocopherols Beta Gamma and Delta - Liposomal Mixed Tocopherols - Non-GMO Phospholipid - 90 Capsules
Codeage$38.374.6★129 rev
Newest
by launch dateCodeage Liposomal Vitamin E Supplement - All Vitamin E Tocopherols - 3-Month Supply - Alpha Tocopherols Beta Gamma and Delta - Liposomal Mixed Tocopherols - Non-GMO Phospholipid - 90 Capsules
Codeage$38.37129 rev
Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules
Pure Encapsulations$37.211,054 rev
Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 180 Softgel Capsules
Pure Encapsulations$67.481,054 rev
THORNE Ultimate-E Vitamin E from Mixed Tocopherols Supplement 60 Softgels
THORNE$56.23688 rev
Trending
90-day click momentumPure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 180 Softgel Capsules
Pure Encapsulations$67.484.7★
Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules
Pure Encapsulations$37.214.7★
THORNE Ultimate-E Vitamin E from Mixed Tocopherols Supplement 60 Softgels
THORNE$56.234.7★
Codeage Liposomal Vitamin E Supplement - All Vitamin E Tocopherols - 3-Month Supply - Alpha Tocopherols Beta Gamma and Delta - Liposomal Mixed Tocopherols - Non-GMO Phospholipid - 90 Capsules
Codeage$38.374.6★
What buyers say about thorne vitamin e
What buyers praise and complain about, mined from review topics.What buyers love
“Best vitamin E. My daily pill”
“Good quality”
“Quality ingredients with liposomal fast absorption”
“as I just found out another excellent US domestic brand. NOW”
“Better skin softness”
What buyers complain about
“E had blue gooey stuff on top”
“Cant swallow them”
“Pills too large”
“Made with rapeseed oil. smells like biodiesel fuel”
Top return reasons
Common questions
- Is thorne vitamin e profitable to sell on Amazon United States?
- The niche generates $249K/yr across 4 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the thorne vitamin e niche?
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thorne vitamin e?
- Top complaints mined from reviews: Contamination, Ease Of Chewing/Swallowing, Size-Overall. The return rate is 0.0%.
- When does demand for thorne vitamin e peak?
- Demand peaks in Jan–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the thorne vitamin e niche?
- Listings span $37.21–$67.48; the average listing price is $49.82 (sweet spot $15–$100). The average incumbent carries 731 reviews — the moat a new listing must climb.