Thorne Taurine
FailThe top 5 brands take 100% of clicks, so Thorne Taurine is a Fail.
- Flapen Score
- 38 / 100Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 4938
- Market size
- $45K/yr12K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 17 sellers
Flapen Score
Thorne Taurine against its category
The dotted line is the Health & Household average. Past it, Thorne Taurine is stronger. Inside it, weaker.
Market
The Thorne Taurine market on Amazon at a glance
Shoppers on Amazon United States searched for Thorne Taurine 12K times last year and spent an estimated $45K. All 3 brands take every click. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 14.2% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 14.2%
- Market size, estimated
- $45Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- thorne taurine8K searches a year
02 · Price
A sale here is worth $27.16.
Listings sell for $27.16 on average, from $8.02 to $66.04. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $27.16 that is $3K to $7K a year per listing.
- Average price
- $27.16inside the $15 to $100 sweet spot
- Price range
- $8.02–$66.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,122 within Antioxidants. It carries 1,496 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,122in Antioxidants
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 1,496per listing
- Listings tracked
- 6
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 117 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 117 months
Products
Top Thorne Taurine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
THORNE - Heart Health Complex - with CoQ10 Taurine and Hawthorn - Coenzyme Q10 Supplement with Minerals Amino Acids and Botanicals - 90 Capsules
- Price
- $41.56
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 21y ago

Life Extension Taurine Pure Taurine Amino Acid Supplement Heart Liver and Brain Health Longevity Muscle and Exercise 1000 mg dose Non-GMO Gluten-Free Vegetarian 90 Vegetarian Capsules
- Price
- $9.07
- Rating
- 4.6/5
- Reviews
- 3,248
- Age
- 17y ago

THORNE - Theanine - 200 mg of L-Theanine - Supports a Healthy Stress Response Relaxation Focus Memory & Positive Mood - Increases Brain Alpha-Wave Production* - Third-Party Certified - 90 Capsules
- Price
- $66.04
- Rating
- 4.7/5
- Reviews
- 831
- Age
- 21y ago

NOW Supplements Taurine 1 000 mg Double Strength Nervous System Health* 100 Veg Capsules
- Price
- $8.02
- Rating
- 4.6/5
- Reviews
- 4,559
- Age
- 22y ago

NOW Foods Supplements Taurine 1 000 mg Double Strength Nervous System Health* 200 Veg Capsules
- Price
- $20.98
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 6mo ago
Trending
estimated 90-day click momentum
NOW Foods Supplements Taurine 1 000 mg Double Strength Nervous System Health* 200 Veg Capsules
- Price
- $20.98
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 6mo ago

Life Extension Taurine Pure Taurine Amino Acid Supplement Heart Liver and Brain Health Longevity Muscle and Exercise 1000 mg Non-GMO Gluten-Free Vegetarian 180 Vegetarian Capsules
- Price
- $17.30
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 6mo ago

THORNE - Theanine - 200 mg of L-Theanine - Supports a Healthy Stress Response Relaxation Focus Memory & Positive Mood - Increases Brain Alpha-Wave Production* - Third-Party Certified - 90 Capsules
- Price
- $66.04
- Rating
- 4.7/5
- Reviews
- 831
- Age
- 21y ago

Life Extension Taurine Pure Taurine Amino Acid Supplement Heart Liver and Brain Health Longevity Muscle and Exercise 1000 mg dose Non-GMO Gluten-Free Vegetarian 90 Vegetarian Capsules
- Price
- $9.07
- Rating
- 4.6/5
- Reviews
- 3,248
- Age
- 17y ago

THORNE - Heart Health Complex - with CoQ10 Taurine and Hawthorn - Coenzyme Q10 Supplement with Minerals Amino Acids and Botanicals - 90 Capsules
- Price
- $41.56
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 21y ago
Newest
by launch date
Life Extension Taurine Pure Taurine Amino Acid Supplement Heart Liver and Brain Health Longevity Muscle and Exercise 1000 mg Non-GMO Gluten-Free Vegetarian 180 Vegetarian Capsules
- Price
- $17.30
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 6mo ago

NOW Foods Supplements Taurine 1 000 mg Double Strength Nervous System Health* 200 Veg Capsules
- Price
- $20.98
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 6mo ago

Life Extension Taurine Pure Taurine Amino Acid Supplement Heart Liver and Brain Health Longevity Muscle and Exercise 1000 mg dose Non-GMO Gluten-Free Vegetarian 90 Vegetarian Capsules
- Price
- $9.07
- Rating
- 4.6/5
- Reviews
- 3,248
- Age
- 17y ago

THORNE - Heart Health Complex - with CoQ10 Taurine and Hawthorn - Coenzyme Q10 Supplement with Minerals Amino Acids and Botanicals - 90 Capsules
- Price
- $41.56
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 21y ago

THORNE - Theanine - 200 mg of L-Theanine - Supports a Healthy Stress Response Relaxation Focus Memory & Positive Mood - Increases Brain Alpha-Wave Production* - Third-Party Certified - 90 Capsules
- Price
- $66.04
- Rating
- 4.7/5
- Reviews
- 831
- Age
- 21y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
17
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- THORNE71%
- Life Extension18%
- NOW Foods11%
Demand
Thorne Taurine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Thorne Taurine
We read the reviews and the return reasons for every product selling here.
“The capsules are large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thorne Taurine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









