thorne taurine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$27.16avg listing price — sweet spot $15–$100
Price range
Great$8.02–$66.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,495.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 12K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thorne taurine is a $45K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
thorne taurine market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $34K–$41K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #1,122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 117 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- THORNE71%
- Life Extension18%
- NOW Foods11%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -15.7% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top thorne taurine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THORNE - Heart Health Complex - with CoQ10 Taurine and Hawthorn - Coenzyme Q10 Supplement with Minerals Amino Acids and Botanicals - 90 Capsules
THORNE$41.564.6★285 rev
Life Extension Taurine Pure Taurine Amino Acid Supplement Heart Liver and Brain Health Longevity Muscle and Exercise 1000 mg dose Non-GMO Gluten-Free Vegetarian 90 Vegetarian Capsules
Life Extension$9.074.6★3,248 rev
THORNE - Theanine - 200 mg of L-Theanine - Supports a Healthy Stress Response Relaxation Focus Memory & Positive Mood - Increases Brain Alpha-Wave Production* - Third-Party Certified - 90 Capsules
THORNE$66.044.7★831 rev
NOW Supplements Taurine 1 000 mg Double Strength Nervous System Health* 100 Veg Capsules
NOW Foods$8.024.6★4,559 rev
NOW Foods Supplements Taurine 1 000 mg Double Strength Nervous System Health* 200 Veg Capsules
NOW Foods$20.984.8★36 rev
Newest
by launch date
Life Extension Taurine Pure Taurine Amino Acid Supplement Heart Liver and Brain Health Longevity Muscle and Exercise 1000 mg Non-GMO Gluten-Free Vegetarian 180 Vegetarian Capsules
Life Extension$17.3016 rev
NOW Foods Supplements Taurine 1 000 mg Double Strength Nervous System Health* 200 Veg Capsules
NOW Foods$20.9836 rev
Life Extension Taurine Pure Taurine Amino Acid Supplement Heart Liver and Brain Health Longevity Muscle and Exercise 1000 mg dose Non-GMO Gluten-Free Vegetarian 90 Vegetarian Capsules
Life Extension$9.073,248 rev
THORNE - Heart Health Complex - with CoQ10 Taurine and Hawthorn - Coenzyme Q10 Supplement with Minerals Amino Acids and Botanicals - 90 Capsules
THORNE$41.56285 rev
THORNE - Theanine - 200 mg of L-Theanine - Supports a Healthy Stress Response Relaxation Focus Memory & Positive Mood - Increases Brain Alpha-Wave Production* - Third-Party Certified - 90 Capsules
THORNE$66.04831 rev
Trending
90-day click momentumNOW Foods Supplements Taurine 1 000 mg Double Strength Nervous System Health* 200 Veg Capsules
NOW Foods$20.984.8★
Life Extension Taurine Pure Taurine Amino Acid Supplement Heart Liver and Brain Health Longevity Muscle and Exercise 1000 mg Non-GMO Gluten-Free Vegetarian 180 Vegetarian Capsules
Life Extension$17.304.7★
THORNE - Theanine - 200 mg of L-Theanine - Supports a Healthy Stress Response Relaxation Focus Memory & Positive Mood - Increases Brain Alpha-Wave Production* - Third-Party Certified - 90 Capsules
THORNE$66.044.7★
Life Extension Taurine Pure Taurine Amino Acid Supplement Heart Liver and Brain Health Longevity Muscle and Exercise 1000 mg dose Non-GMO Gluten-Free Vegetarian 90 Vegetarian Capsules
Life Extension$9.074.6★
THORNE - Heart Health Complex - with CoQ10 Taurine and Hawthorn - Coenzyme Q10 Supplement with Minerals Amino Acids and Botanicals - 90 Capsules
THORNE$41.564.6★
What buyers say about thorne taurine
What buyers praise and complain about, mined from review topics.What buyers love
“a brand known for consistent quality”
“is affordable”
“Helps with sleep”
“Easy as pie”
“The dosage is clear”
“It has also helped my overall mental health”
“These supplements are great”
“effective stress response”
“Easy-to-take capsules”
“easy to swallow with no weird aftertaste or smell”
What buyers complain about
“The capsules are large”
“Price gouging”
“It seems to have the opposite affect when I'm going to bed”
“even cause death”
“My heart health and blood pressure didn't show any difference between before, during, or after taking this supplement”
“A photo of nothing? Dont buy does nothing”
“which was hard plastic”
“Didnt work for me”
“Honestly, I was struggling with anxiety for years due to some outside circumstances”
“Combined with certain medications it can slow breathing”
Common questions
- Is thorne taurine profitable to sell on Amazon United States?
- The niche generates $45K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the thorne taurine niche?
- 3 brands and 17 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thorne taurine?
- Top complaints mined from reviews: Size-Overall, Value For Money, Sleep Quality. The return rate is 0.0%.
- When does demand for thorne taurine peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the thorne taurine niche?
- Listings span $8.02–$66.04; the average listing price is $27.16 (sweet spot $15–$100). The average incumbent carries 1,496 reviews — the moat a new listing must climb.