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Thorne Magnesium Citrate

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 100% of clicks, so Thorne Magnesium Citrate is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$6.2M/yr1.2M searches / yr
90-day growth
+11.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 9 sellers

Flapen Score

Thorne Magnesium Citrate against its category

The dotted line is the Health & Household average. Past it, Thorne Magnesium Citrate is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thorne Magnesium Citrate market on Amazon at a glance

Shoppers on Amazon United States searched for Thorne Magnesium Citrate 1.2M times last year and spent an estimated $6.2M. All 2 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
16.4%
Market size, estimated
$6.2Ma year
Peak month
May3.6× the quietest month
Top search term
thorne magnesium glycinate565K searches a year

02 · Price

A sale here is worth $30.93.

Listings sell for $30.93 on average, from $21.39 to $50.86. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 50,000 to 60,000 of them. At $30.93 that is $1.5M to $1.9M a year per listing.

Average price
$30.93inside the $15 to $100 sweet spot
Price range
$21.39–$50.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
50,000–60,000
Revenue per listing a year
$1.5M–$1.9M
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Magnesium. It carries 15,236 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Magnesium
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
15,236per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Thorne Magnesium Citrate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%
  • Open — no brand owns it (0%)

Demand

Thorne Magnesium Citrate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×

Search terms

Top Thorne Magnesium Citrate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thorne magnesium glycinate565K/yr
  • thorne magnesium bisglycinate175K/yr
  • thorne magnesium131K/yr
  • magnesium glycinate thorne81K/yr
  • throne magnesium glycinate28K/yr
  • magnesium thorne31K/yr
  • thorne magnesium citrate20K/yr
  • nordic naturals magnesium glycinate25K/yr
  • thorne magnesium bisglycinate powder20K/yr
  • thorne magnesium citramate22K/yr

Reviews and returns

What reviews say buyers love and hate about Thorne Magnesium Citrate

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Sleep Quality”
15%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“I was having trouble sleeping”
A buyer, on “Sleep Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thorne Magnesium Citrate questions

Answered from the same tracked data.