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Thorne L Theanine

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Thorne L Theanine is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$1.1M/yr157K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
93%top-5 click share · 5 brands · 28 sellers

Flapen Score

Thorne L Theanine against its category

The dotted line is the Health & Household average. Past it, Thorne L Theanine is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thorne L Theanine market on Amazon at a glance

Shoppers on Amazon United States searched for Thorne L Theanine 157K times last year and spent an estimated $1.1M. All 5 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
15.1%
Market size, estimated
$1.1Ma year
Peak month
May3.4× the quietest month
Top search term
thorne l theanine33K searches a year

02 · Price

A sale here is worth $46.22.

Listings sell for $46.22 on average, from $19.05 to $84.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $46.22 that is $139K to $185K a year per listing.

Average price
$46.22inside the $15 to $100 sweet spot
Price range
$19.05–$84.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
$139K–$185K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #189 within Amino Acids. It carries 6,335 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#189in Amino Acids
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
6,335per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Thorne L Theanine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 219%
  • Brand 35%
  • Brand 44%
  • Brand 54%

Demand

Thorne L Theanine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 3.4×

Search terms

Top Thorne L Theanine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thorne l theanine33K/yr
  • thorne theanine16K/yr
  • momentous magnesium l-threonate17K/yr
  • l theanine thorne10K/yr
  • thorne magnesium l-threonate12K/yr
  • thorne l-theanine9K/yr
  • momentous magnesium9K/yr
  • thorne magnesium threonate8K/yr
  • l-theanine thorne5K/yr
  • magnesium l-threonate thorne6K/yr

Reviews and returns

What reviews say buyers love and hate about Thorne L Theanine

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Sleep Quality”
13%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didnt really help with my sleep”
A buyer, on “Sleep Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Thorne L Theanine questions

Answered from the same tracked data.